Remove Campaign Remove Media Remove Revenue Remove Stock
article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

article thumbnail

Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

He sold off slower-growth, low-tech, and nonindustrial businesses — financial services, media, entertainment, plastics, and appliances. During Jeff Immelt’s tenure GE’s stock-market value fell by about half. Its stock is trading where it was 20 years ago. billion of GE stock – about 1.5% of the company.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Master Customer Value Optimization

ConversionXL

Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The formula weans businesses from an obsession with traffic and instead focuses on increasing customers that generate the most revenue with the lowest acquisition and maintenance costs.

Customer 132
article thumbnail

27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. In that initial growth phase, running out of stock can be detrimental and slow down the momentum of your business growth.

eCommerce 128
article thumbnail

5 Great Marketing Tips For Entrepreneurs And Startups In 2018

YoungUpstarts

The whole business and revenue depends on the sales, marketing and promotion techniques adopted by the companies. Before the products are ready start a marketing or advertising campaign. Some businesses prepare the whole stock and then start marketing that is a big mistake. Start marketing before launching.

Marketing 133
article thumbnail

Organizational Debt is like Technical debt – but worse

Steve Blank

I had lunch last week with Tom, the CEO of a startup that was quickly becoming a large company – last year’s revenue was $40M, this year likely to be $80M maybe even $100 million in ad revenue. to drive traffic to their site, which they then turned into ad revenue. Refactoring” organizational debt. the company had.

article thumbnail

Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

When shelter-in-place hit last March, forcing their doors to close, their revenue dropped to nothing overnight. million of inventory online and recovered all their lost POS revenue with online sales. With no way to serve it in their restaurant, their revenue flattened. And the benefits go way beyond pure revenue.

eCommerce 155