Startup Professionals Musings

JUNE 2, 2021

The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. The Wal-Mart home page is customized for each shopper based on location, local weather, and the customer search and purchase history.

Software Review 355

Software Review Algorithm Global IPO 355

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution. Nail the go-to-market strategy.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

Steve Blank

APRIL 21, 2011

Last week the teams tested their hypotheses about Customer Relationships (how do they get, keep and grow customers.) This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. its product or service) to its customers. The Nine Teams Present.

Channel 221

Channel Artificial Inteligence San Francisco Business Model 221

Steve Blank

NOVEMBER 11, 2013

The class has talked to 1,780 customers to date. Part 5: value proposition and customer segments in Life Sciences. This post is an update of what we learned about life science distribution channels. This post is an update of what we learned about life science distribution channels. Diagnostics.

Distribution 227

Distribution Channel Lean Intellectual Property 227

Startup Professionals Musings

FEBRUARY 12, 2023

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Social causes are great, but your ability to sustain your value contribution is directly linked to your ability to find paying customers.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. They map out a repeatable process to avoid chaos and confusion in your team and with customers.

Campaign 149

Campaign CTO Marketing Social Media 149

YoungUpstarts

JUNE 4, 2017

How can you, as an online business, ensure a great experience for your customers? Loading speed is one of the first interaction you have with customers; it determines whether they will stay to explore or move on to another website. However, you also need to avoid overwhelming customers with too many data.

Sri Lanka 160

Sri Lanka Customer Mauritius Finder 160

ConversionXL

NOVEMBER 10, 2021

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Detail the customer demographics that purchase certain products or services. And while you can share content across your own social channels or in newsletters, promotion is handled by the source.

Advertising 131

Advertising Cost Customer PR 131

Startup Professionals Musings

APRIL 18, 2021

Contact key vendors and existing customers. This will cover the technology, the current state of development, and customer satisfaction. If the product is in customer hands, expect some customers to be interviewed. This will involve an analysis of the company’s distribution channels, advertising, and pricing strategy.

Technical Review 380

Technical Review Due Diligence Term Sheet Angel Investor 380

Duct Tape Marketing

FEBRUARY 18, 2021

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Why can’t you just turn on the camera and produce videos so that you can post them to all channels? How do you marry video or types of video to the different stages of the customer journey?

North Carolina 98

North Carolina Video Customer Technical Review 98

Startup Professionals Musings

MAY 17, 2020

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Social causes are great, but your ability to sustain your value contribution is directly linked to your ability to find paying customers.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

Steve Blank

JUNE 27, 2017

If they select a business model that targets industry incumbents, they don’t have to worry about upsetting existing customers, partners or distribution channels. Existing companies also use network effects of monopolies/duopolies, distribution channel kickbacks, etc., to stifle competition.). What can a company do?

Startup 282

Startup New York City Valuation Distribution 282

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

Startup Professionals Musings

MARCH 25, 2016

That’s the right place to start, but real growth and scale requires attracting customers who are not like you. Update your technology to reach new customer segments. Today’s customers want to be mobile and location sensitive. Include mobile-app support and new social-media channels.

Customer 120

Customer Marketing Social Media Technical Review 120

Both Sides of the Table

SEPTEMBER 17, 2013

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited.

Video 339

Video Technical Review Distribution Aggregator 339

YoungUpstarts

OCTOBER 25, 2020

It is considered to be an extremely personal way of reaching target customers. Your message can be tailored to customer actions so that every communication is relevant to their interest. There is practically no other distribution channel that drives engagement and builds customer relations better than email marketing.

Email 232

Email Sales Marketing Campaign 232

Occam's Razor

JULY 5, 2021

Attribution is simply the science (sometimes, wrongly, art) of distributing credit for Conversions. An introduction to multi-channel digital attribution analysis. The customer might have seen, or been forced to see :), other ads preceeding that last touch-point which happened to be Bing in our example. Chalk and cheese.

Analytics 148

Analytics Marketing Channel Software Review 148

Steve Blank

APRIL 3, 2018

But I remind them that customers don’t ask for your transcript. It does mean that success in building a company that scales depends on finding product/market fit, enough customers, enough financing, enough great employees, distribution channels, etc. Lessons Learned. Entrepreneurship is a calling, not a job.

Technical Review 334

Technical Review Entrepreneur Artificial Inteligence Cofounder 334

Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.

Intellectual Property 283

Intellectual Property Lean IP Open Source 283

Startup Professionals Musings

MAY 15, 2019

Steve Blank via Flickr by jdlasica I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution.

Startup 245

Startup Angel Investor Technical Review Incubator 245

Steve Blank

APRIL 7, 2020

The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. So how do our students get out of the building to talk to customers to do Customer Discovery when they can’t get out of the building? Reminder: What’s the Point of Talking to Customers ?

Customer 415

Customer Business Model Restful Video 415

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Use referral programs to attract new customers and reward your current ones 7. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115

Marketing Framework Metrics Channel 115

ReadWriteStart

JULY 7, 2023

.” The SpeedyBrand platform employs generative artificial intelligence to produce custom content that is SEO-optimized for businesses. Before being distributed through a variety of channels, the automatically generated content can undergo additional personalization via SpeedyBrand’s user-friendly dashboard and be edited.

Generative AI 127

Generative AI SEO Artificial Inteligence Forecast 127

Startup Professionals Musings

AUGUST 31, 2018

As the Global Customer Growth Evangelist at Salesforce, with implementation roles at many other companies, she makes a host of relevant observations for every business owner. These days, customers remember the total experience with a company longer than they remember the price they paid. Find ways to work with your competition.

Angel Investor 167

Angel Investor Dilution Software Review Distribution 167

The Next Web

OCTOBER 28, 2012

Growth hacking has resonated in the startup community due to today’s growth challenges: new channel creation, channel saturation, the “best product” fallacy and “product-growth” fit. Channel instability. The creation and destruction of channels is a common occurrence today. Channel saturation.

Technical Review 150

Technical Review Software Review Distribution San Francisco 150

The Startup Magazine

OCTOBER 30, 2022

This includes knowledge management systems, internal wikis, project management systems, scheduling solutions, accounting systems, customer relationship management (CRM) systems, and marketing practices. . If possible, plan these elements in advance to ensure that you have sufficient time for refining them afterwards. Cybersecurity.

Technical Review 145

Technical Review Technology Software Review Startup 145

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

ReadWriteStart

JULY 7, 2021

User-friendly courier delivery apps ensure round-the-clock fulfillment of parcels to customers across different locations. . Without a doubt, the customers have to arrange for the courier delivery by themselves. . The tremendous growth in the on-demand economy has prompted customers to want same-day delivery of parcels.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

YoungUpstarts

MARCH 26, 2019

On hearing the word ‘customer helpdesk’ we tend to visualize a person addressing customer queries via emails. If you run your own startup then scoring high on customer support will help you stay ahead amidst tough competition. With the installation of this software, you would get to enjoy multi-channel helpdesk.

Software Review 113

Software Review Software Startup Technical Review 113

ReadWriteStart

JANUARY 25, 2020

million annual customers. One should also know that the content placed there serves more purposes than just for customers to see. User interface and user experience are also two of the most critical factors that you must consider for improving the brand image of your ecommerce store for your customers. Marketing Channels.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

YoungUpstarts

APRIL 30, 2020

In particular, we think the post-COVID world will see a permanent shift in the way people shop for groceries, personal goods, and other essentials; the retailers that provide a tech-enabled, multi-channel approach will gain a larger share. Two-day delivery, or pick up next week does not equate to speed.

America 222

America New York City Technical Review Distribution 222

ConversionXL

MARCH 31, 2021

Customer interviews allow you to uncover: Why they decided to do business with you; Why they love working with you; What other challenges they have in their business; Where they go for new information. Your customers can provide you with pain-points to write about, as well as success stories to attract new clients.

Audience 127

Audience Non-Compete Distribution Channel 127

The Startup Magazine

JUNE 29, 2020

Email marketing is one of the most popular channels of communication and information exchange. From sending out instant trigger emails and following up via email to notifying customers of new promotions and capturing customer preferences through forms, it helps you do it all seamlessly. Top 7 Benefits of email automation.

Email 166

Email Campaign Revenue HTML 166

Feld Thoughts

JUNE 9, 2021

It’s tons of information, organized well, in tight, bite-sized chunks. For example, here are the chapters in Part Five: Sales by Anita Absey (p. The brilliance of this book is that everyone on your leadership team, including the CEO, should read it and then discuss it.

Fractional CTO 195

Fractional CTO Cofounder Startup Lead Investor 195

VC Cafe

MARCH 1, 2024

AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation.

Artificial Inteligence 177

Artificial Inteligence Technical Review Software Review Generative AI 177

YoungUpstarts

AUGUST 28, 2020

To answer some of your questions about general eCommerce marketing and why it is useful, we have several ways to drive more sales that take the stress out of trying to find your customers. Using an eCommerce strategy not only helps to drive sales but also builds a brand image, reputation, and customer loyalty.

eCommerce 264

eCommerce Sales Software Review Social Media 264