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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. These channels combined are generating hundreds of thousands of views a day, none of which we pay for. Giant channel examples are Smarter EveryDay , Mark Rober , and MKBHD.

Channel 129
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6 Ways To Make Your Solution Stand Out Above The Rest

Startup Professionals Musings

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Personalization is the ultimate differentiation.

Restful 336
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The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

It’s going to serve as your central hub of operations – and the centerpiece of all your promotional channels. . Marketing/advertising channels. With an effective brand visibility strategy, you can rest assured that brand recognition will be high – and that people will be capable of discovering your brand. . Memorability.

Startup 127
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118
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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Ask Kaleigh: “What’s the most underrated networking channel?”. But most content resembles the former.

Analytics 161
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Kung Fu

A Smart Bear: Startups and Marketing for Geeks

Sometimes that’s defensible distribution channels. You still have to get the first customers, and most of the rest, yourself. And by remembering confirmatory evidence while conveniently forgetting or explaining away the rest, even though “the rest” is where the real learnings reside. Pricing determines everything else.

Restful 202
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How to Radically Stand Out with Brand Marketing

ConversionXL

Your brand is your reputation – that intangible thing that determines whether your customers trust you above the rest. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. Marketing: Which channels are they active on? Image source.

Marketing 109