Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. The cornerstone of any business is that LTV > CAC.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Lightspeed Venture Partners

OCTOBER 5, 2013

Network Effects as related to big data. Palantir has been able to repeatedly pair it’s core analytics platform with human investigators who unlock business value across a variety of vertical domains. Network effects of knowledge are strong in the enterprise. Smart Enterprise, 2. Platform Effects and 3.

Cofounder 167

Cofounder Vertical Algorithm Government 167

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. It’s the second largest search engine in the world, and content from their platform reaches more 18–49 year-olds than any broadcast or cable TV network. YouTube shines when it comes to brand awareness. billion videos per month. views per person).

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

JANUARY 14, 2020

Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. It’s more than just a distribution channel. If you can’t invite people into your office and squeeze a new feature out of them, you have two options: Use social networks or a user-testing platform.

SEO 159

SEO Framework SCRUM Search 159

Duct Tape Marketing

FEBRUARY 16, 2022

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the Salesman Podcast, hosted by Will Barron brought to you by the HubSpot podcast network. It doesn't have to just be a vertical. Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news.

Framework 80

Framework Vertical Hosting Networking 80

Up and Running

SEPTEMBER 2, 2020

Pixar was at the forefront of 3-D animation and storytelling but had no knowledge of the movie industry or distribution channels. By partnering, Pixar now had expert guidance and financial backing to distribute and sell their masterpieces. Opens up your network. Focus on companies outside of your industry or vertical.

Small Business 153

Small Business Reputation Partner Revenue 153

Duct Tape Marketing

AUGUST 25, 2022

So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client, a range of clients. It doesn't have to just be a vertical. Well, I think that something that should be thought about with any content is distribution.

Marketing 83

Marketing Framework Vertical SEO 83

Duct Tape Marketing

JANUARY 25, 2023

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. And I think you're right, you touched on the advent of technology surrounding publishing, as well as all the different things you can do now as a self-published author, as it relates to, you know, distribution channels.

Audience 88

Audience Revenue Distribution Differentiation 88

ReadWriteStart

DECEMBER 8, 2011

And to engage effectively with them, we need to reach them through all those various channels. There are many ad networks that offer very low monetization rates and take a large sales commission. Some vertical ad networks have gone after this opportunity, Glam Media being one of the most successful of the lot.

Greece 116

Greece Entrepreneur India Silicon Valley 116

Austin Startup

OCTOBER 13, 2010

StoredIQ has rapidly gained traction with customers across several vertical industries, including financial services, healthcare and oil and gas. “Buddy has substantial channel and business development experience working with a range of companies, from early stage to multinational corporations.

Vertical 59

Vertical Early Stage Cofounder Channel 59

Hearpreneur

DECEMBER 11, 2017

We offer 3 turn-key products: Branded content: Marketers are given the opportunity to hire influencers solely to shoot or act as talent in branded content that will be used on their brand’s owned and operated channels. November 2013 – InstaElite launches first-ever influencer affiliate network for Instagram.

Software 49

Software Marketing Entrepreneur North America 49

David Teten

DECEMBER 3, 2019

But, most of use raise capital and source deals the same way people looked for dates 20 years ago: by networking at conferences (or bars). . A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . That’s why 40 million Americans use online dating sites. Deer Isle Group has built the D.I.G.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Steve Blank

AUGUST 20, 2009

Do you know have they distribute their product? Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc. Me – “Have you used Company x’s product?

Silicon Valley 181

Silicon Valley Startup RSS Customer Development 181

Steve Blank

JULY 9, 2009

So I got out out of the building to meet and understand our customers and distribution partners. I remember after a month or two of talking to 14-22 year old male gamers (our potential target market,) I realized that for the first time in my career I had no emotional connection to my customers or channel partners.

Silicon Valley 139

Silicon Valley RSS California Video 139

Small Business Force

MARCH 8, 2013

Net, net, strategic partnerships , whether to expand sales channels in specific vertical or geographic markets, or to expand product offerings, or joint development of new products, enable entrepreneurs to add resources while conserving capital.In If you like this post, by all means, share it with your networks and colleagues.

Partner 37

Partner Small Business .Net Vertical 37

pandodaily.com

JULY 18, 2012

Ultimately, we each had a lot of domain experience in different content verticals and wanted to build the ultimate places we could work every day putting that experience to work. Media companies are amongst the stodgiest "old boy network" environments out there. Semil Shah. I have a totally different point of view. Great Article.

Entrepreneur 45

Entrepreneur San Francisco Silicon Valley Technical Review 45

Austin Startup

AUGUST 7, 2017

Some businesses can service all four cities with a single distribution hub in one of the cities, making it a unique market for launching new businesses. That’s why Capital Factory focuses on creating unique content that you can’t find online or through any other channel. The Internet is full of great videos and blogs.

Texas 97

Texas San Antonio Houston Dallas 97

Steve Blank

MAY 7, 2009

Win, lose or draw, these students have a life changing experience where they can network and get smarter as they see what good startup thinking looks like. And even if you don’t win, participation in the event itself can open up your network and lead to possible future possibilities. I now think that was a mistake.

Business Plan 140

Business Plan Silicon Valley RSS Venture Capital 140

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. via 6sense ].

Marketing 100

Marketing Campaign Email Sales 100

The Next Web

DECEMBER 8, 2013

it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. It turns out that network effects can be broken – Amazon and StubHub took on eBay in the mid 2000’s. Build “localized” network value.

B2C 136

B2C B2B Demand Vertical 136

Mucker Lab

MAY 1, 2013

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. Smaller companies like Warby Parker are taking on branded incumbents in eyewear by re-inventing and collapsing distribution and manufacturing channels. E-commerce is the canary in the coal mine.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Duct Tape Marketing

NOVEMBER 24, 2021

17:11] There are a lot of brands today that are direct to consumer – how has distribution changed? [20:10] John Jantsch (00:01): This episode of the duct tape marketing podcast is brought to you by the HubSpot podcast network. John Jantsch (17:11): Well, let's, let's talk about how distribution has changed. powered by.

Networking 89

Networking Early Stage Distribution Hosting 89

ConversionXL

DECEMBER 3, 2018

Localized, where the entire buying process happens within a small—sometimes offline—network. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. We need to have a close look at the worlds two biggest social media networks of Twitter and Facebook – they run open API’s for each other to assist their customers and suppliers switch and share between each other.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Austin Startup

MARCH 7, 2018

janryan (@janryan) | Twitter Kerry Rupp Kerry is a Capital Factory Mentor and founding partner of True Wealth Ventures, an early-stage venture capital fund that invests in women-led companies in the sustainable consumer and consumer health verticals. Carolyn was recognized by Inc.

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

Duct Tape Marketing

FEBRUARY 2, 2017

Efficiency in creating contextual content, formatting them as per the need of their target audience, and distributing them through proper channel needs little homework. Contents that go to the social media channel can be tailored based on the type of channel too. Access to the networked audience is direct.

Social Media 28

Social Media Distribution SEO Audience 28

Both Sides of the Table

JANUARY 13, 2016

Mitu Network is the largest digital media company for Latinos in the US and also targeting Mexico and South America. In the online world the ecosystem is being fragmented into those that primarily produce content (Mitu, Vice, BuzzFeed) and those who primarily distribute it: YouTube, Amazon, Netflix, Yahoo!, The Food Network.

Vertical 150

Vertical Video South America Los Angeles 150

marketingland.com

JULY 11, 2012

PlayStation Network. Blocks 5-8 have been designed to read easily in a horizontal or vertical format, so the reading order transitions as naturally as the layout. Confirmed: Yahoo, Facebook Settle Patent Dispute, Announce Ad & Distribution Partnership. Blocks 2 and 3 scale to become smaller images. Attend our conferences !

Email 49

Email Mobile SEO Search 49

Both Sides of the Table

FEBRUARY 12, 2017

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. A few years ago Jonah acquired Ze Frank’s video production company and the two of them have really built an enormous video production & distribution business.

Media 210

Media Los Angeles Russia Viral 210