Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?

Email 93

Email SMS Marketing Channel 93

Duct Tape Marketing

MARCH 8, 2018

In 2016, CoSchedule was named one of the top five startups in Tech. Questions I ask Garrett Moon: What is the content core and is it adaptable to all channels? Download the first chapter of 10x Marketing Formula for free. In 2016, CoSchedule was named one of the top five startups in Tech. Learn more about CoSchedule.

North Dakota 71

North Dakota Cofounder Technical Review Social Media 71

Duct Tape Marketing

JULY 20, 2022

Enter your name and email address below and I'll send you periodic updates about the podcast. Build, manage, and measure campaigns —across all channels — faster and easier. Build, manage, and measure campaigns —across all channels — faster and easier. Take The Marketing Assessment: Marketingassessment.co. Like this show?

Audio 79

Audio Technical Review Social Media SEO 79

Duct Tape Marketing

MAY 2, 2024

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. So the reason why there's so much there is because we want to make sure that when we're doing all of those things and all of the other channels that we're on one plus one equals three, instead of I'm doing this over here and I'm doing that over there.

SEO 70

SEO Search Generative AI Engineer 70

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

Steve Blank

NOVEMBER 11, 2015

Successful founders have a laser-like focus and commitment; a keen understanding of customers’ needs; and a tenacious spirit, said the latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Listen to the full interviews by downloading them from SoundCloud here and here. Reetu Gupta.

Cofounder 120

Cofounder India Entrepreneur Maryland 120

Duct Tape Marketing

MAY 11, 2022

Key Takeaway: Today, it seems as though there’s a never-ending list of channels and ways in which your customers can communicate with you and your business. And because of that, many businesses waste their time spinning their wheels on channels that aren’t bringing them business. You know, this channel that we invested in.

Metrics 84

Metrics Marketing Software Review Cofounder 84

Startup Professionals Musings

SEPTEMBER 11, 2021

I like to see at least 10,000 active users, or a user base, page-views, or mobile downloads that double every three months. Often enterprise customers, or even consumers, test a new channel by signing up for a few small transactions or trial products. Market penetration. Average transaction size and revenue per customer.

Hockey Stick 304

Hockey Stick Early Stage Metrics Acquisition 304

Up and Running

SEPTEMBER 20, 2017

These discussions can vary from something broad, like podcasts about how to grow a business , to episodes that are much more specific, like how to acquire customers as an ecommerce brand through digital marketing channels. Some of the most prominent names in the industry charge hundreds of dollars for a seat in their auditorium.

Entrepreneur 101

Entrepreneur Hosting Community Audio 101

Duct Tape Marketing

JUNE 29, 2022

5:36] How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways out of their full control? [8:26] Download the MarTech podcast, wherever you get your podcast. And I think particularly today there's so many channels and ways to reach, uh, consumers that I think a lot of that's happened.

Technical Review 57

Technical Review Software Review Channel Networking 57

Duct Tape Marketing

NOVEMBER 7, 2018

Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Google is so much more than just a search engine at this point, and the change in name reflects their omnipresence on the web. Marketing Podcast with John Jantsch on Changes to Google Ads.

Small Business 76

Small Business Artificial Inteligence Technical Review Advertising 76

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Steve Blank

AUGUST 15, 2016

Listen to my full interviews with Jeremy and Michael by downloading them from SoundCloud here and here. And download any of the past shows here.). For the past 30 years great colleges have approached recruitment by creating a list of names from the PSATs and then sending out glossy brochures. Michael Eidsaune.

Cofounder 145

Cofounder Entrepreneur Africa Sales Cycle 145

Duct Tape Marketing

DECEMBER 7, 2023

More About Kai Anderson: Connect with Kai on LinkedIn Get Work Different: 10 Truths for Winning in The People Age Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Duct Tape Transcript Email Download New Tab John (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast.

Employee 77

Employee Europe Leadership Technical Review 77

Steve Blank

FEBRUARY 10, 2016

Funding challenges and other issues founders face in the early days of starting up were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Listen to the full interviews by downloading them from SoundCloud here and here.

Silicon Valley 120

Silicon Valley Ohio Columbus Entrepreneur 120

YoungUpstarts

AUGUST 9, 2020

Outlet Sale’s platform and pricing structure ensure you can access brand-name merchandise without overpaying. You can expand your savings on food by purchasing generic food products instead of brand names. Although cable is convenient, consider how many channels you watch regularly and how much money you’re paying.

Ireland 173

Ireland Channel Cost Matching 173

Hearpreneur

JANUARY 11, 2018

How did you come up with your business name? The business name just made sense. Check out the app, it’s free to download. You can also subscribe to our Youtube channel to watch some really dope videos. theCut is simple, and clearly tells you we have something to do with haircuts. Tell us about your products and services.

Technology 57

Technology Charlotte Maryland Entrepreneur 57

Steve Blank

AUGUST 15, 2016

Listen to my full interviews with Jeremy and Michael by downloading them from SoundCloud here and here. And download any of the past shows here.). For the past 30 years great colleges have approached recruitment by creating a list of names from the PSATs and then sending out glossy brochures. Michael Eidsaune.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120

Duct Tape Marketing

DECEMBER 29, 2021

5:36] How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways are out of their full control? [8:26] And so whether it's the, the, person's the founder's name on the wall, or it happens to be a name that you just made up that has to resonate with people. Like this show?

Technical Review 98

Technical Review Software Review Networking Channel 98

Up and Running

JANUARY 25, 2018

Name your competition and describe the market landscape. Even with a quick twenty-minute deep-dive into a niche, you should be able to get a pretty good handle on who the big names are, and how the land lies. You should also be able to determine audience size, which will help you make decisions about inventory and buying. .

eCommerce 96

eCommerce Business Plan Audience Lean 96

ConversionXL

JULY 28, 2021

If you’re adding an app data stream, enter your iOS bundle ID or Android package name, then click Register app. Follow the instructions to download the config file and add the Firebase SDK to your app, then run it to verify installation before clicking Finish. For best results, Google suggests using recommended event parameter names.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Duct Tape Marketing

APRIL 20, 2022

15:54] What are you finding in that channel as a way to attract new employees? [17:17] Now in this e-book, you'll learn how to re name time to focus on what you can do by delegating to download your free copy. And then just people knowing them, knowing their names. Red Carpet Learning. Like this show? Yeah, yeah.

Employee 76

Employee Networking Audio Customer 76

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Almost overnight, a huge new industry was created around mobile.

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

MAY 8, 2024

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. So if I think about you, if I think about myself, if I think about anyone who's got a strong personal brand, you could take away the logo, you could take away the name of the business, and you'd still recognize who they are. I found it. powered by

Lean 72

Lean Technical Review ChatGPT Audience 72

Occam's Razor

JULY 24, 2018

To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. Here is a representation of these ideas on the Impact Matrix : [You can download an Excel version of the Impact Matrix at the end of this post.]. Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent.

Analytics 93

Analytics Framework Metrics Algorithm 93

Duct Tape Marketing

DECEMBER 26, 2022

5:36] How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways are out of their full control? [8:26] And so whether it's the, the person's, the founder's name on the wall, or it happens to be a, a name that you just made up that has to resonate with people. Like this show?

Networking 87

Networking Audio Naming Channel 87

Duct Tape Marketing

AUGUST 23, 2023

More About Lloyed Lobo: Follow Lloyed on LinkedIn Listen to the Traction Podcast Lloyed’s website Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? They're hard to forget your last name.

Community 53

Community Kuwait Cofounder Bootstrapping 53

YoungUpstarts

OCTOBER 27, 2020

As its name implies, engagement marketing, also called experiential or event marketing, uses well-thought, resourceful methods to engage with targeted audiences. Marketing through these channels may also require businesses to measure campaign performance using certain tools. One example is video marketing through social media channels.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

Up and Running

MAY 12, 2020

If you’re not quite ready to commit to a business plan platform you can also check out our library of over 500 sample business plans and download our free business planning template to get you started. Register your business name. Establish milestones and metrics for your business plan. Obtain the appropriate licenses and permits.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

Duct Tape Marketing

SEPTEMBER 30, 2022

Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. What's your name? Like this show? Duct Tape Transcript.

Marketing 75

Marketing Differentiation B2C PR 75

The Next Web

DECEMBER 4, 2013

Now, the startup and its software solutions are both household names. The process is especially tricky before you’re ready to distribute your final product, but teaser videos, downloadable PDFs and other digital content provide options for social sharing long before a product’s ship date. million people in 24 hours as a result.

Social Media 158

Social Media Media Viral Startup 158

Duct Tape Marketing

FEBRUARY 13, 2024

Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode, the Duct Tape Marketing Podcast. John (00:45): So I see your very Italian last name. Click on over and give us a review on iTunes, please! This is John Jantsch. So Tony, welcome to the show.

Leadership 58

Leadership Boston Conversion Hosting 58

Occam's Razor

OCTOBER 21, 2013

The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search.

Search 154

Search SEO Analytics Engineer 154

Duct Tape Marketing

MAY 1, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew, and it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Like this show? Click on over and give us a review on iTunes, please!

Marketing 81

Marketing ChatGPT Framework Technical Review 81

Duct Tape Marketing

NOVEMBER 23, 2023

More About Leanne Hughes: The Two-hour Workshop Blueprint Visit her website Connect with Leanne on LinkedIn , Facebook , Instagram and X Subscribe to her Youtube channel Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? There's lots of templates and downloadables as part of that. powered by

Framework 72

Framework Campaign Audience Vertical 72

Duct Tape Marketing

NOVEMBER 2, 2023

More About Peter Caputa: Check out Databox here Connect with Peter on LinkedIn Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Duct Tape Transcript Email Download New Tab Speaker 1 (00:13): John Jantsch (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. powered by

Metrics 74

Metrics Analytics Forecast Software Review 74

crowdSPRING Blog

OCTOBER 10, 2018

According to Larry Kim, founder and CEO of MobileMonkey, “Facebook Messenger chatbots are the #1 growth marketing channel for the next +5-10 years.” Landing pages can collect leads, motivate downloads and/or generate sales. And be sure to use your business name in your messages. Personalize Your Chatbot Messages.

Marketing 87

Marketing Software Review Campaign Widget 87