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How to Create an Effective Email Voice and Tone Guide

Up and Running

If your company has grown to a point where more than one person is handling emails from customers, that’s a good moment to create a voice and tone guide. That is a much larger document to tackle, so today we’re just focusing on email. Why you need an email voice and tone guide. Know your audience. Who is our primary customer?

Email 113
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How to Create an Effective Email Voice and Tone Guide

Up and Running

If your company has grown to a point where more than one person is handling emails from customers, that’s a good moment to create a voice and tone guide. That is a much larger document to tackle, so today we’re just focusing on email. Why you need an email voice and tone guide. Know your audience. Who is our primary customer?

Email 82
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

5- Calculate stock reorder levels Photo Credit: Dani Mechlowitz When building an e-commerce business, it's essential to keep track of your inventory to avoid sell-out periods. In that initial growth phase, running out of stock can be detrimental and slow down the momentum of your business growth.

eCommerce 132
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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

Create all campaigns and creative assets (for your website, social media, email marketing, advertisements, etc.) Set up “low stock” tags to publish on product pages when stock dips below 30 units of a specific item. Combine social media, email marketing, and paid advertisements for ultimate impact.

eCommerce 157
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How to Master Customer Value Optimization

ConversionXL

A deep dive into your email marketing campaigns can uncover which campaigns brought you repeat customers versus one-time purchases. You can send the surveys via email; however, for smaller RFM groups, you can opt for live interviews (in person, phone, Zoom, etc.). Think Google Ads , social media, and even the copy on your website.

Customer 132
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10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

Once you have established your updated core values, you can create graphics and share them on your social channels, which will remind people of the reasons they enjoy being your customer. Continue to provide product availability updates when possible so they are aware of what is in stock and what will be available in the near future.

Marketing 171
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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

Having an online presence alongside a physical store alone isn’t enough: your channels need to work together to build a holistic experience. Omnichannel retailing is a fully-integrated approach to commerce, providing shoppers a unified experience across all channels or touchpoints. Brian Berger. A focus on local.

eCommerce 155