Remove Channel Remove Lean Remove Product Remove Product Development
article thumbnail

Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. It’s the antithesis of the Lean Startup.

Lean 335
article thumbnail

Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. If they were a commercial company, they figured out product/market fit; or if a government organization, it focused on solution/mission fit. Process Versus Product.

article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. It outlines four major growth strategies: market penetration , market development , product development , and diversification. New channels. Product development.

Marketing 115
article thumbnail

Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Waterfall Development.

Lean 120
article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

article thumbnail

Lessons Learned: Lean hiring tips

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, January 19, 2009 Lean hiring tips In preparing for the strategy series panel this week, I have been doing some thinking about costs. Fundamentally, lean startups do more with less, because they systematically find and eliminate waste that slows down value creation. Not in my experience.

Lean 140