YoungUpstarts

SEPTEMBER 10, 2018

However, it is important to check the portfolio of the program and see how many companies from your industry have participated. On the other hand, if the program’s portfolio demonstrates that they worked with quite a few companies in your field, you are good to go. Contact accelerator staff. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more. What's interesting is the assumptions that go into that vision of scaling.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

View from Seed

FEBRUARY 27, 2019

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making.

Analytics 149

Analytics Hiring SQL Forecast 149

Hearpreneur

FEBRUARY 13, 2022

Omni-channel messaging will become even more crucial as more organizations adopt this strategy, especially during a pandemic. Consumers make purchases through a number of channels, ranging from YouTube to Facebook, making it difficult to categorize their behavior. Thanks to David Wurst, Webcitz ! #4- Photo Credit: Mark Valderrama.

Artificial Inteligence 112

Artificial Inteligence Software Review Technical Review Entrepreneur 112

Occam's Razor

JANUARY 2, 2013

Like everything in life, you want a balanced portfolio (left). Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists?

Analytics 159

Analytics Search Campaign eCommerce 159

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Use that intelligence to inform product portfolio and investment choices.”. This means more people behind a screen, which means more opportunity across distribution channels.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ReadWriteStart

AUGUST 26, 2022

What guidance for your portfolio companies? I think every company’s portfolio is different, so they’re all different sizes, different stages, different geographies, different cash positions, and different market leadership positions. . I will say the one thing we tell all our portfolio companies is to get fit and lean in.

Partner 132

Partner Cofounder Retention Acquisition 132

Occam's Razor

OCTOBER 21, 2013

The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. To that point, a well-run telesales operation will be super metrics-driven. to, finally, $2M in annual quota. 3) Developer Driven Sales.

Sales 50

Sales Technical Review Software Review B2B 50

YoungUpstarts

FEBRUARY 22, 2016

It’s this elusive quality that helps organizations achieve more volume and value in their innovation portfolio. Create multiple innovation channels inside your company. Employees, suppliers, customers, and other constituents will all respond differently to various innovation channels. Measure it. Is this innovation?

Government 100

Government Channel Metrics Portfolio 100

Austin Startup

FEBRUARY 1, 2018

Creating and showing constant momentum through personal portfolio projects and volunteering is a powerful means of landing a new job as a product manager, especially if one has never officially held the professional title “Product Manager.” Other key questions he looks to answer: What metrics did they track to define success?

Management 85

Management Product Technical Review Software Review 85

ConversionXL

FEBRUARY 19, 2016

You know all about vanity metrics , and how you shouldn’t be obsessed with them. You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. It’s not hurting your revenue. But it shouldn’t be a roadblock for increasing revenue per visitor via running tests.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Start Up Blog

AUGUST 15, 2019

Make sure your own and control where you build your assets and revenue streams. I wouldn’t be surprised if they launch an Instagram Influencers dashboard with metrics in the back end to control the money flows in the Influencer economy. The most important piece in the Steve Sammartino portfolio is my own webpage and this blog.

Channel 48

Channel Portfolio Metrics Search 48

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. You must use metrics that are unique to the medium. Your company cross-channel outcomes data. Ready for the best email marketing campaign metrics?

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

AUGUST 2, 2017

1,983% boost in annual revenue, 1,000% user base growth within six months with no upfront costs. increased revenue. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. 80-20 rule says that a few of your partners provide most of the revenue.

Channel 84

Channel Partner Programming B2B 84

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

AUGUST 2, 2017

1,983% boost in annual revenue, 1,000% user base growth within six months with no upfront costs. increased revenue. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. 80-20 rule says that a few of your partners provide most of the revenue.

Channel 77

Channel Partner Programming B2B 77

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Portfolio. (3).

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Hippoland

JUNE 26, 2016

But, for most companies, it will cover something like this (not necessarily in this order): Problem Solution / Your Product Traction / Your Unit Metrics Team Market Problem - Interestingly, most people glance over this slide. If you are super duper early and don’t have meaningful revenue, show me what you’ve learned by testing the market.

Email 91

Email Seed Stage Cofounder Demand 91

www.readwriteweb.com

MARCH 7, 2011

Since most companies have little to no revenue, who else has already invested in the deal is heavily weighted to prove value. Instead of investors holding onto proprietary connections and introductions for their portfolio companies, these relationships are being displaced by the dominate social networks ( Facebook , Linkedin , Quora ).

Technical Review 50

Technical Review Due Diligence Startup Angel Investor 50

K9 Ventures

JULY 5, 2011

I’m pleased to announce that K9 Ventures’ portfolio company BackType (@ BackType ) has been acquired by Twitter. By 2010 BackType had morphed into a company that was starting to provide “social media metrics.” They would provide measurement and metrics around the impact of social media efforts. That’s where BackType stepped in.

Social Media 90

Social Media API United States Metrics 90

Hippoland

DECEMBER 15, 2015

In late 2008, I was about to turn in my 2 week resignation at Google to start a company when Sequoia sent out a presentation to their portfolio companies. Investors who invest at all stages are increasingly reserving more capital for follow-on to keep their existing portfolio companies afloat longer.

Seed Stage 48

Seed Stage Angel Investor Bootstrapping Startup 48

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Your primary owned channel is your website, mobile or desktop. Everything.

Metrics 155

Metrics Marketing Analytics Channel 155

ReadWriteStart

OCTOBER 28, 2010

Antonio has a portfolio of Web-based business process management applications for small businesses with 10-100 employees. Cristina currently has a couple of large customers in pilot mode, and is starting to show metrics on how much improvement IDES can deliver over existing analytics engines. If possible, of course.

Partner 117

Partner Belgium Portugal Bootstrapping 117

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Hippoland

JULY 10, 2016

If it’s your unit metrics, lead with that. Let me give you an example: several of our newer portfolio companies are both marketplaces and SaaS workflow tools. If you have multiple revenue streams, please just list your primary revenue model. Then craft a story that goes through this order. This is a growing trend.

Metrics 48

Metrics Revenue Business Model Differentiation 48

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Analytics 131

Analytics Marketing Campaign Metrics 131

Both Sides of the Table

OCTOBER 6, 2010

Everyone has their own definition of momentum (user numbers, revenue, channel partners, biz dev deals, whatever). That might work for $50-100k but less likely for $3m unless you’re a seasoned entrepreneur, known to the VC, have some metrics that work in your favor or have built something the VC believes to be truly unique.

Early Stage 360

Early Stage Startup Venture Capital Seed Stage 360

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. I believe it has to do with choosing the wrong success metrics.

Framework 163

Framework Marketing Metrics Audience 163

View from Seed

MARCH 15, 2017

Internally, the scarcity of tangible business metrics – product usage or revenue multiples for example – can make an investment decision feel daunting. We draw largely from publicly available information and in-network, in-portfolio diligence calls in constructing this section of the memo.

Due Diligence 266

Due Diligence Seed Stage Portfolio Metrics 266

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Venture Chronicles

DECEMBER 20, 2011

On the latter we have seen a revolution in how companies advertise, increasingly around the notion of pay-per-click (PPC) that provides immediate and detailed performance metrics upon which ROI can be calculated. ″ and larger displays.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60