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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

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How Baby Boomers Fit In The Realm Of Entrepreneurship

Startup Professionals Musings

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. In fact, they are well-qualified overall, having worked with high technology and computers for at least 20 years, are highly educated, and highly motivated.

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How New Technologies Enabled These Young Entrepreneurs To Threaten The Traditional Retail Landscape

YoungUpstarts

The founders of Benkheim&Co , an online brand which seeks to change the traditional luxury watch concept, explains how motivated entrepreneurs benefit from globalisation, efficient fulfilment services and new technologies. All these are factors that many founders underestimate, especially in terms of time.

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Why are Revenue-Based VCs investing in so many women & underrepresented founders?

David Teten

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. Revenue-Based Investing (“RBI”) is a new form of VC financing, distinct from the preferred equity structure most VCs use.

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Does Your Startup Need A Technical Co-Founder?

ReadWriteStart

But when it comes to core technical skills, more and more entrepreneurs are opting to partner with technical co-founders rather than hiring someone for an in-house position. How Innovative Is Your Technology? How Innovative Is Your Technology? So how do you decide what’s right for your new company? Laura Roeder , LKR.

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Small Business Optimism Persists, Despite The Pandemic

YoungUpstarts

by Kathryn Petralia, cofounder of Kabbage. Diversifying revenue streams (35%). According to the data, 76% of business owners have pivoted or are in the process of pivoting their business model to maintain revenue, and among those that already pivoted, 73% expect to pivot again in the next year. Cutting expenses (36%).

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From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion.

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