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Unlocking the Secrets to Premium Pricing in Professional Services

Duct Tape Marketing

Differentiation is key: Standing out in a crowded market isn’t just about being different; it’s about showcasing how your unique approach directly addresses your clients’ pain points. I think one of the real keys is differentiation. Now, I know many people say, you've got to have a point of differentiation.

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Want to Know a Secret? Your Customers Do.

ConversionXL

The rest of the story is familiar. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Weak secrets may act as short-term differentiators, but the benefits don’t last.

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

The rest of the story is familiar. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Weak secrets may act as short-term differentiators, but the benefits don’t last.

Customer 101
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Venture Capital is About Human Capital

Both Sides of the Table

The rest of our team included the founding CTO of Maker Studios (Ryan Lissack) and the CEO of DataSift (Tim Barker) so we seemed to all be in good company of ex Salesforce execs looking to make a difference. In the end I know the only true differentiator in venture capital is the company you keep.

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How To Compete In A Commoditized Market Like Hosting, Should Yaro Start A Blogging Service And Is Buying A Podcast A Growth Strategy

Entrepreneurs-Journey.com by Yaro Starak

Jared Easley from StarveTheDoubts.com sent me an email asking whether you could … Read the rest of this entry » The post How To Compete In A Commoditized Market Like Hosting, Should Yaro Start A Blogging Service And Is Buying A Podcast A Growth Strategy appeared first on Entrepreneurs-Journey.com.

Hosting 83
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How To Make Your Home Office 5 Times More Productive

YoungUpstarts

A type of workspace that doesn’t feel threatening — like an office cubicle does — yet manages to maintain a separation between your place of work and your place of rest. If you make a strict zone for your work environment, the rest of your life can afford to be a little less regulated. When You’re at Work, Close the Door.

Product 171
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How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

2:48] Has design been a key differentiator for Typeform? [3:23] 5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [5:26] 8:26] What do you feel is your core differentiator? [10:50]