Both Sides of the Table

AUGUST 2, 2009

I think we all know by now that a conversation is happening on Twitter and that this extends to talking about brands. Businesses online are able to monitor the conversations that happen about their company, their competitors and their industry like they have never before been able to. So why is this important for businesses?

Conversion 235

Conversion Management Social Network Philadelphia 235

Feld Thoughts

OCTOBER 30, 2013

This was intended as a personal observation, not an ageist statement, and we devolved into a conversation about brain plasticity. The foregoing is primarily just an observation, but it will clearly have large effects on markets and on sociology. The essay follows.

Technology 168

Technology Coder Semantic Social Media 168

YoungUpstarts

FEBRUARY 27, 2020

Here is some of our conversation. There are some semantics in this answer. A business idea that might sound simple in conversation can transform into a multitentacled hydra when you actually map out the variables and pieces involved. What are some other ways to stretch your marketing and sales dollars?

San Francisco 242

San Francisco Semantic Denver Vesting 242

Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. John Jantsch: I have seen the future of marketing, and it is killing me. Hello and welcome to another episode of The Duct Tape Marketing podcast. Tell us all about Content Marketing Institute. Transcript.

Cost 36

Cost Marketing Audience Media 36

The Startup Magazine

AUGUST 10, 2020

Semantic Recognition and Conversation. These days, the best assistants on the market can rival or exceed human speech recognition capabilities, missing or misinterpreting words only rarely. Taking this concept even further, an assistant could be used as a conversational partner—or even a pseudo-therapist—by human consumers.

Semantic 107

Semantic Conversion Technology Analytics 107

David Teten

MAY 1, 2013

However, they remain key to your email identity, and fundamental to your marketing and even capital-raising. Other non-semantic variables are important as well. A well-named site can thus easily rank 10-20% higher than a poorly named one on a purely non-semantic basis. Names with homophones will cause needless confusion.

Naming 114

Naming Semantic Venture Capital Startup 114

ConversionXL

AUGUST 20, 2019

An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings. There’s an accepted truth from email marketing : The more clickable links you have in your email, the more clicks you get.

Search 128

Search Software Review Semantic Naming 128

crowdSPRING Blog

DECEMBER 14, 2016

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. Let’s take a look at the top ten things you can do to make SEO an effective part of your 2017 marketing strategy: 1.

SEO 48

SEO Search Engineer Small Business 48

YoungUpstarts

NOVEMBER 25, 2018

Pain points can be hyper-specific to an individual or group of people, but as marketer Dan Shewan explains , they often fall into one of four categories: Financial pain points. A customer isn’t receiving the sort of support that they need at a particular stage in the customer journey or conversion funnel. Support pain points.

Customer 157

Customer Semantic Conversion Restful 157

Agile VC

APRIL 17, 2011

Last week ZipCar began trading and has a market cap of about $1 billion. Notable Aspects of Their Business: 1) Kayak’s an Ad Business More Than a Lead Gen Business : To some this may be semantics more than anything. Quinstreet priced at $15.00/sh I’m pleased to now turn to Kayak’s S-1 filing.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Steve Blank

AUGUST 13, 2009

I have an idea for how to connect user social web conversations to 2-way search and contextual advertising. 2-way search is still in the works but I have the semantic extracted tags (thanks to Zemanta) feeding in to many search engines (activate realtime frankensearch). It’s taking time and effort to the build the prototype.

Silicon Valley 200

Silicon Valley RSS Technical Review Lean 200

YoungUpstarts

JANUARY 2, 2019

by Ronald Dod, Chief Marketing Officer and Co-founder of Visiture. The evolution of semantic-based search results in search engines. Artificial intelligence isn’t just a marketing trend, it’s a technological breakthrough that has the potential to completely change the retail game in a short period of time. Final Thoughts.

Artificial Inteligence 127

Artificial Inteligence Algorithm Semantic Cofounder 127

ReadWriteStart

OCTOBER 19, 2023

In the rapidly evolving digital landscape, startups need more than just a good product; they need out-of-the-box marketing strategies. But how can artificial intelligence reshape how startups market themselves, especially tools like ChatGPT? How can ChatGPT transform your startup’s marketing strategy?

ChatGPT 182

ChatGPT Marketing Social Media PPC 182

Hunter Walker

OCTOBER 13, 2022

In return, Substack should take a percentage of the revenue produced by that app (from the app provider side, not the author’s cut, even though yes, I realize that it’s kinda semantics if you’re talking about one pool). Branded creator merchandise. Event tickets.

Semantic 72

Semantic API Aggregator Partner 72

Duct Tape Marketing

APRIL 17, 2024

How to Balance AI Magic with Human Expertise written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. It's the best investment I ever made.

Artificial Inteligence 73

Artificial Inteligence ChatGPT Differentiation Technical Review 73

Duct Tape Marketing

MARCH 30, 2017

7 Tips that Will Make You a Successful Content Marketer in 2017 written by Guest Post read more at Duct Tape Marketing. In today’s marketing, content is king while many previously successful SEO techniques are irrelevant or even harmful. Latent Semantic Indexing (LSI). Social Response.

Semantic 28

Semantic Artificial Inteligence SEO Marketing 28

Duct Tape Marketing

SEPTEMBER 26, 2019

Transcript of Creating Content that Ranks in Local Search written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. They are both marketing consultants and part of the Duct Tape Marketing Consultant network. Back to Podcast. Transcript.

Search 48

Search Technical Review Chicago Engineer 48

Duct Tape Marketing

DECEMBER 30, 2013

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. Marketing Strategy Vision blog posts Content Marketing'

Semantic 61

Semantic SEO Audio Campaign 61

The Startup Magazine

APRIL 17, 2019

Content marketing remains one of the top ROI friendly strategies to generate relevant leads for your business. The average content marketing conversion rate is around 2.9%. conversions. Hence, I would rate this content type as one of the essentials for every ecommerce content marketer. Final Thoughts.

eCommerce 126

eCommerce Marketing Finder Semantic 126

Both Sides of the Table

AUGUST 3, 2009

LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills). In the afternoon we had a corker of panel.

Silicon Valley 228

Silicon Valley Cofounder Hawaii Semantic 228

Duct Tape Marketing

MAY 9, 2017

Transcript of Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing. This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Back to Podcast. Transcript. Thanks John.

Search 31

Search Technical Review SEO Small Business 31

Duct Tape Marketing

SEPTEMBER 3, 2019

How to Do Keyword Research for Content that Generates Leads written by John Jantsch read more at Duct Tape Marketing. Because of this trend towards semantic search, it’s now important for businesses to consider long-tail keywords. I’ve written about the importance of keyword research before.

Kansas City 78

Kansas City Search Semantic Kansas 78

Duct Tape Marketing

NOVEMBER 9, 2023

The Great Shift: How to Master AI and Lead the Future of Content and SEO written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of The Duct Tape Marketing Podcast , I interviewed Julia McCoy, a leading expert in AI-optimized content creation.

SEO 62

SEO Artificial Inteligence ChatGPT Video 62

ConversionXL

JUNE 21, 2015

Elite Camp is a 3-day traffic and (mainly) conversion event. Never start a marketing campaign without a dedicated landing page. ROAR: Risk( 1000 conversions / mo ) -> Optimization ( 10 000 conversions / mo ) -> Automation -> Re-think. Marketing is almost equivalent to product management.

Email 48

Email SEO Campaign Agile 48

ConversionXL

DECEMBER 14, 2015

This simple change doubled their conversions, resulting in 80% of households making a purchase. We want to boost conversions. In pragmatics, an adjacency pair is when the second part of the sentence or the conversation is functionally dependant on the first part. Semantic Priming To Boost Comprehension. Image Source.

Semantic 48

Semantic Conversion America Video 48

Austin Startup

MARCH 11, 2010

I originally joined Twitter for it’s uniqueness at helping me connect with friends and locals, and enjoyed the social conversation that came from it. But then it transformed to news and event dissemination, one-way status updates, marketing, et al. and lost touch with the personality of locality. Passports are the ear marks of life.

API 82

API Semantic Social Network Social Media 82

news.ycombinator.com

SEPTEMBER 16, 2011

Investors are looking for proven entrepreneurs to enter this emerging market and they will get well funded too. Things like taking most of the market out of the gate (why would we need a second brown fizzy sugar water?) Given the nature of the markets involved, there is a very real prospect of that happening.

Stealth 41

Stealth Technical Review Startup Software Review 41

ConversionXL

JUNE 8, 2016

Often, the newest products are given precedence, which makes sense because you want to get a lot of eyes on new products for market validation. Bottom Line: What Does This Mean For Marketing/Optimization? Conversion Research Implications and Mitigating Bias. But when designing product pages, try testing different default orders.

Semantic 48

Semantic Acquisition France Design 48

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Marketing Differentiation Harvest 124

www.readwriteweb.com

MARCH 7, 2011

I'm sensitive to the combative tone some have tried to take the conversation, which isn't an accurate reflection of what I said. startupcto I'm sensitive to the combative tone some have tried to take the conversation, which isn't an accurate reflection of what I said. I will change it. bryc3 Thanks Marshall!

Silicon Valley 46

Silicon Valley Semantic Social Network Cofounder 46

ConversionXL

OCTOBER 30, 2015

Fatigued, respondents begin to default to the mean score on any kind of Likert or Semantic Differential-type scale. This simple process wound up saving the client from what could have been a disastrous marketing campaign. They insisted on marketing affordability of housing as a major part of their relocation information kits.

Semantic 48

Semantic Design Germany Audience 48

Austin Startup

MARCH 2, 2019

I was having conversations with an entrepreneur and then a group of high school students this week about the ridiculous myth of entrepreneurs being risk-takers that “just jump off the cliff and build their wings to fly on the fall down”. validate your idea while you also use your own judgment about market timing.

Advisory Board 51

Advisory Board Cofounder Greece Bootstrapping 51

Hearpreneur

JUNE 30, 2023

It came from a conversation with Dad in the paddock and I probably sat on it for a good twelve months before I went ahead and registered it. 12- Got into conversations Photo Credit: Di Geddes I struggled to find a name that expressed my focus on the standard of care we deliver that hadn’t already been taken.

Naming 126

Naming South Korea Entrepreneur Japan 126

Steve Blank

FEBRUARY 22, 2011

Noise and cramped quarters basically force you to listen in on conversations) or University Café or the Peninsula Creamery to see engineers working on a startup or have breakfast in Il Fornaio to see the VC’s/Recruiters at work. Drive an hour up to San Francisco and park next to South Park in the South of Market area.

Silicon Valley 335

Silicon Valley San Francisco San Jose Venture Capital 335

ConversionXL

MARCH 8, 2016

Semantic Differential Scales. Semantic Differential Scales. Semantic differential scales are used to gather data and “interpret based on the connotative meaning of the respondent’s answer.” When you want to measure attitudes or feelings, using 5 or 7 point semantic differential scale is a good strategy. Rating Scales.

Design 48

Design Semantic .Net Differentiation 48

Duct Tape Marketing

JANUARY 21, 2020

Transcript of Business Lessons Learned on the Baseball Field written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. Back to Podcast. Transcript.

Kansas City 41

Kansas City Kansas St. Louis Leadership 41

View from Seed

OCTOBER 7, 2015

You might be able to build a reasonably successful business by spotting a hole in some market somewhere, but it’s much more likely that outlandish success will be won by founders (and, really, people ) who are authentically interested in solving a problem. Sector #2: Invisible Applications.

Search 120

Search B2B Artificial Inteligence Semantic 120