Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Steve Blank

APRIL 9, 2009

And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. They measure their success on metrics that reflect success in execution, and they reward execution.

IRR 335

IRR Startup Business Model Agile 335

Steve Blank

FEBRUARY 22, 2010

I had been confused for years why I had to update an income statement each board meeting that said zero for 18 months before we had any revenue. As a founder you are testing a series of hypotheses about all the pieces of the business model: Who are the customers/users? If you are following Customer Development , the answer is easy.

Balance Sheet 304

Balance Sheet Startup Burn Rate Metrics 304

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Steve Blank

NOVEMBER 21, 2016

The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products. They’re also focusing on developing relationships with and getting buy-in from key partners like the Red Cross and other NGOs.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

NOVEMBER 21, 2016

The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products. They’re also focusing on developing relationships with and getting buy-in from key partners like the Red Cross and other NGOs.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

JUNE 23, 2016

As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency. These metrics make it difficult for a company that wants to invest in long-term innovation. On the low-end, they undercut cost structures, resulting in customer migration.

Architecture 227

Architecture IRR Balance Sheet Liquidity Event 227

Steve Blank

FEBRUARY 23, 2016

In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue? Unlike an org chart, which describes how a company executes to deliver known products to known customers, the business model canvas illustrates the search for the unknowns that most new ventures face.

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Business Model Revenue Channel Community 120

Steve Blank

DECEMBER 7, 2010

We’ll build the class around the business model / customer development / agile development solution stack. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works. Get real costs from suppliers.

Wiki 316

Wiki Lean Management Business Model 316

Steve Blank

MARCH 11, 2015

And worse, even if someone does manage to start something new, our management structure has so many financial, legal and HR hurdles that every initiative needs to match our existing business financial metrics, processes and procedures. They’ve learned the best distribution channel to get the product from their company to the customer.

Widget 120

Widget Lean Business Model Metrics 120

Steve Blank

JULY 30, 2009

Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.

Silicon Valley 143

Silicon Valley RSS California Customer Development 143

ConversionXL

JANUARY 31, 2014

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. image source.

Analytics 134

Analytics Video Matching Conversion 134

The Startup Toolkit

DECEMBER 12, 2012

The 2nd big principle is that people will judge you by traffic and revenue unless you tell them otherwise. And if you focus on those metrics, you will go out of business too soon. Cohort analytics and funnel metric (start with Pirate AARRR Metrics if you are new) are priceless once you have a website live.

Lean 54

Lean Startup Metrics Retention 54

Startup Lessons Learned

JUNE 5, 2009

And so the spreadsheet is built with conservative assumptions, including a final revenue target. No matter how low we make the revenue projections for this new product, it’s extremely unlikely that they are achievable. That’s because the model is based on assumptions about customers that are totally unproven. .&#

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Seeing Both Sides

JULY 11, 2013

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly.

Sales 50

Sales Technical Review Software Review B2B 50

Steve Blank

JANUARY 25, 2010

(Or depending on your metrics for success, get users, grow traffic, etc.). A business model diagram also shows how the product gets distributed to your customers and how money flows back into your company. Your job as a founder is to quickly validate whether the model is correct by seeing if customers behave as your model predicts.

Agile 335

Agile Startup Silicon Valley Business Model 335

Startup Lessons Learned

OCTOBER 23, 2013

It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. For instance, Ben lists out the worst of the “vanity metrics,” a term that describes appealing but meaningless or misleading numbers. Alistair: There are plenty. Consider a restaurant.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Lessons Learned

AUGUST 24, 2009

As the costs of production fall, it’s getting easier and easier to send in a proposal or even a complete work. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. What is the right revenue model? Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Steve Blank

MAY 3, 2011

Last week the teams tested their Revenue Models hypotheses: what are customers willing to pay for? Partners are the external companies whose product or service combines with your Value Proposition to create a complete customer solution or “whole product&# to satisfy customers. Week 8 of the class. Veritas turbines.

South Dakota 232

South Dakota Business Model Lean United States 232

Startup Lessons Learned

NOVEMBER 1, 2013

The clear focus on users and revenue is hugely useful for measurement, but for organizations serving a population and not building a ''product'', the language and culture of Lean Startup is still finding its focus. How can we come up with impact metrics that go further than vanity and get to the core outcomes we''re working to achieve?

Lean 167

Lean San Francisco Metrics Angel Investor 167

Steve Blank

MAY 16, 2016

They have to change the metrics across the entire organization. If not, then the effectiveness of the Horizon 3 effort will be graded using Horizon 1 metrics. In a company you know you’ve been successful when you generate revenue and profit. But in the military success has different metrics. Now back to the class. .

San Diego 145

San Diego Metrics Indonesia Silicon Valley 145

Startup Lessons Learned

FEBRUARY 20, 2009

If you can start getting ROI on a feature in month one of a twelve month project versus waiting until the end, youve comparatively reduced the cost of development by the revenue generated by that feature over 11 months. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 161

San Francisco Software Review Continuous Deployment Development Team Review 161

Startup Lessons Learned

JUNE 15, 2009

In practice, how developers respond to this dilemma is determined by their incentives, which are driven by the culture of their team. Who will ultimately bear the cost of their mistakes? It lets the customer and development team spot problems with calculations almost immediately. How severely is failure punished?

Continuous Deployment 167

Continuous Deployment Software Review San Francisco Lean 167

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. The software was sold based on installation cost running on local servers for enterprises—which was very, very expensive. The real motivation in all this was passion.

Software Review 74

Software Review Software Delaware Forecast 74

The Startup Toolkit

NOVEMBER 15, 2012

Some businesses have basically zero risk around their revenue model. You shift from qualitative feedback (customer development) to quantitative feedback (metrics). Can you find a strategy, structure and process which keeps your costs low and your profits high? Cost of acquisition vs. lifetime value.

Startup 55

Startup Business Model Retention Acquisition 55

andrewchenblog.com

MARCH 10, 2010

Coupled with A/B testing, customer development, and thinking through business problems in a scientific, hypothesis-driven way, you end up with a powerful cocktail of techniques to build a modern startup in the most iterative way possible. Listen to your customers. Portals that want to unify news, communication, tools, etc.

Technical Review 47

Technical Review Design Las Vegas Product 47

Startup Lessons Learned

JANUARY 27, 2009

These are companies that generate revenue by offering a free product with an upsell or premium version. Here the key is for your free customers to get value from the site that is greater than the costs they perceive by the fact that youre selling access to them. Is it that they act as free advertising for our premium product?

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 329

Oakland Incubator Lean Metrics 329

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next.

API 167

API Viral Startup Retention 167

ConversionXL

FEBRUARY 9, 2016

. “Growth hackers have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.” ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

MARCH 27, 2009

While some cost-cutting measures reduce that number, others increase it. In lean times, it’s most important to focus on cutting costs in ways that speed you up, not slow you down. Otherwise, cutting costs just leads to going out of business a little slower. No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 117

San Francisco Lean Continuous Deployment DC 117

Startup Lessons Learned

OCTOBER 11, 2013

You cannot draw a direct line to reducing waste or improving revenues or cutting costs…whereas the cross-functional teams, you can tie it to a performance metric that has a direct result in the corporate objectives. You’ve got your validated learning with the customer development you’ve been doing with your own market segment.

Lean 167

Lean Silicon Valley Agile Cofounder 167

Steve Blank

NOVEMBER 7, 2013

What CEOs, management teams and shareholders care about is growth —revenue growth, greater user adoption, increased market share, bigger margins, etc. in developing these new models. It only emerges after an intense business model design and search activity based on the customer development process.

Lean 329

Lean Nepal Cofounder Customer Development 329

Startup Lessons Learned

DECEMBER 14, 2009

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.

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Customer San Francisco Viral Lean 156