ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Stay on brand. Plan it out.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

OCTOBER 4, 2022

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience. Take Booking.com.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. It has significantly boosted our sales.

Sales 115

Sales Customer Viral Marketing 115

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Social Media 329

Social Media Metrics Viral Channel 329

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

There isn’t one most important SaaS metric. You’re not allocating enough costs to gross margin or the cost to acquire a customer. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. Sales” is not a dirty word. Priority depends on your goals (e.g. Karma works.

Restful 202

Restful Founder Revenue Acquisition 202

Duct Tape Marketing

JANUARY 4, 2024

Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17] There's going to need to be a sales process and so forth. John (14:57): Let's talk about metrics. I also look at sort of the virality.

Revenue 78

Revenue Advertising Email ChatGPT 78

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. This post gives you a data-backed approach to win more repeat sales.

Retention 126

Retention Analytics Campaign eCommerce 126

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams.

Metrics 55

Metrics Design Entrepreneur Startup 55

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. End of theory.&#

Customer Development 219

Customer Development Web Developer Customer 219

Cracking the Code

JANUARY 22, 2009

Building Your SaaS Sales Compensation Plan. Compensating the sales force is a difficult task and the key is usually to keep things simple, so that each sales rep knows what he needs to optimize to make more money at the end of the quarter. which is very close to the typical 8% paid for sales commissions.

Software Review 91

Software Review Clawback Sales Salary 91

Duct Tape Marketing

MAY 18, 2023

14:58] What are some of the metrics that show you’re doing things right? [17:02] Like, you're gonna need to get somebody on the phone, there's gonna need to be a sales process and so forth. Let's talk about metrics, again, going back to when I started, I remember 83, 80 4% open rates, , those days don't exist for anybody today.

ChatGPT 92

ChatGPT Advertising Email Viral 92

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Labels: internet , sales and marketing. sales and marketing. (10). Posted by Philippe Botteri.

Software Review 48

Software Review Viral Media Marketing 48

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. The mindset works like this: It costs a lot of money to land an enterprise customer. Just wait!

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

MARCH 31, 2021

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. “I’d say “Leads” if not “Sales”. Shares and rank are vanity.

SEO 163

SEO Metrics Social Media Audience 163

Up and Running

JULY 10, 2017

It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. If it’s got so many pitfalls, why so many companies keep using it?

Startup 110

Startup Non-Compete Viral Software Review 110

Cracking the Code

JANUARY 16, 2012

The passengers compensate the driver for the gas and toll costs, making it a fair trade. For example, a trip from Paris to Lyon (290 miles) would cost €25-30 compared to €100+ for the train. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. anecdotes. (13). Cloud Computing. (1).

Software Review 95

Software Review Europe Technical Review Spain 95

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? sales and marketing. (10). anecdotes. (13). Cloud Computing. (1).

Software Review 101

Software Review Technical Review Valuation Europe 101

Reid Hoffman

MARCH 23, 2021

If they’re the kind of infinite learner who uses their past experiences to make their decision-making better, they have a huge advantage when it comes to everything from hiring to strategy to sales, making them an even better bet the second time around. The metrics from the dashboard are the key inputs for collective decisions.

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

Steve Blank

FEBRUARY 22, 2010

An early indication that you’ve found the right business model is when you believe the cost of getting customers will be less than the revenues the customers will generate. For web startups, this is when the cost of customer acquisition is less than the lifetime value of that customer. Startup Metrics. Cost Per Acquisition Paid.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298

Up and Running

JULY 26, 2016

Aug-15: Head of Sales (growth team). We spent a year building a solid sales and growth team before we even expanded our product team. See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

Cracking the Code

AUGUST 3, 2011

sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1).

Software Review 67

Software Review Europe Technical Review Search 67

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Stage 1: Target the right metrics for an effective long game. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Social Media 120

Social Media Metrics Viral Channel 120

Cracking the Code

NOVEMBER 7, 2010

sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1).

Software Review 59

Software Review Technical Review Cloud Europe 59

Startup Professionals Musings

JANUARY 26, 2018

Build a realistic revenue model and price, based on cost. It takes real money to sustain a business, with a margin in the 50 percent range, and some realistic milestones and metrics. Word of mouth and viral marketing alone are not adequate, and a website is not all you need for credibility.

Angel Investor 147

Angel Investor Distribution Bootstrapping Viral 147

Startup Professionals Musings

APRIL 9, 2012

Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Who is your customer, what is the price, and how much does it cost you to build one? Who is your customer, what is the price, and how much does it cost you to build one? That’s your metric to see if you have their attention.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Cracking the Code

DECEMBER 1, 2009

Labels: Cloud Computing , SaaS , sales and marketing. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Posted by Philippe Botteri.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

OCTOBER 9, 2009

Impact of the recession on SaaS Sales&Marketing productivity. However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity.

Software Review 48

Software Review Technical Review Cloud Europe 48

ConversionXL

AUGUST 10, 2021

The principles you are relying on to get more traffic, conversions, and sales on your website are the same ones you should use for your Instagram accounts. Your Instagram performance metrics will suffer: Fake followers and bots don’t like, comment, or view your posts after your initial purchase. Leverage influencers to expand reach.

Metrics 152

Metrics Audience Curation Algorithm 152

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). sales and marketing. (10). Monday, June 23, 2008.

Software Review 48

Software Review Technical Review Viral Europe 48

Cracking the Code

NOVEMBER 10, 2009

Recently, however, we have seen the rapid emergence of hyper-growth businesses in the PaaS and IaaS markets demonstrating that these will soon be independent, multi-billion dollar segments in their own rights with the potential for massive sales volume and attractive cash flow characteristics. sales and marketing. (10). Mind the GAAP!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

FEBRUARY 24, 2010

sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1).

Software Review 54

Software Review Technical Review Europe Venture Capital 54

ConversionXL

JANUARY 31, 2014

How To Identify Your Target Market & Make More Sales. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” Is Emotion Necessary To Make More Sales? Sidetrack: What Are The Elements of a Viral Pre-Launch Page?

Analytics 134

Analytics Video Matching Conversion 134

Cracking the Code

JANUARY 14, 2010

sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Startup Professionals Musings

FEBRUARY 3, 2011

Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Who is your customer, what is the price, and how much does it cost you to build one? Who is your customer, what is the price, and how much does it cost you to build one? That’s your metric to see if you have their attention.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226