article thumbnail

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews. Outside partners and channel impacts are complex.

article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

If ABM gives your ideal customer everything they want and need to become a long-term partner, is there actually a need for lead generation? There are other factors involved in making your decision, such as: The complexity of the buying cycle. Account-based sales cycles are more complex than a sales cycle targeting one person.

article thumbnail

Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Technology in search of a market.

Lean 319
article thumbnail

Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

” How many times have you heard someone agree that “it would be great if someone did X,” but when show them someone did do X, but it costs $39.99, they don’t buy? Price is as important as any other feature to determine product/market “fit.” 10,000/mo means larger companies only.

article thumbnail

How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

Almost a year ago, my partner Barry Eggers and I met with Craig Elliott and Scott Hankins to talk about their vision for a new company, Pertino. Instead of selling to the CIO (which could have long, costly sales-cycles), Pertino has focused on marketing and selling their services directly to the end-user.