article thumbnail

30 Entrepreneurs Reveal the Pivots They Are Making in Their Business in 2023

Hearpreneur

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 7- Improve customer experience.

article thumbnail

8 Challenges For Startups With A Neighborhood Focus

Startup Professionals Musings

Yet there are big challenges to hyperlocal, at least for consumer-focused hyperlocal startups, according to Sean Barkulis, Founder of UPlanMe, whose initial consumer-focused business model was an early casualty, writing in Street Fight : Every site requires real curated local content to engage users. Getting these users costs money.

Finder 361
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Ensure Your Startup Team Is Growth Hacking Not Copying

Brandanew

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. You need to create and curate content that they find interesting. It is weird. .

Curation 100
article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Content can go viral – the highest quality stuff is shared. You can ask them to come and watch your videos at your owned & operated websites (O&O) where you can make higher margins as well as ask directly for more meaningful customer information such as Facebook connections, Twitter oAuths, email addresses and the like.

Video 339
article thumbnail

UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

User-generated videos have enormous potential for sharing and to go viral. The following Pamper’s “ Love, Sleep, and Play ” campaign included curated UGC videos from real moms of their babies. Reviews show your potential customers that your brand is reliable. It can help connect the audience in ways other media cannot.

article thumbnail

5 myths about the marketplace that mobile strategies busted

The Next Web

Modi also says startups should invest internally to inspire employees to have empathy for each other and for their customers. Communities are incredibly hard to create and curate so they cannot simply be bolted on. So many commerce startups get it wrong – focusing on customers before community.”.

Mobile 136
article thumbnail

10 Top Marketing Content Sources For Your Startup

Startup Professionals Musings

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Curation, the most efficient content. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. Keep them engaged with eNewsletters.

Widget 286