Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

Metrics 150

Metrics Cost Acquisition Startup 150

Duct Tape Marketing

SEPTEMBER 4, 2023

Small Business Metrics to Track: Measuring Success The Right Way written by John Jantsch read more at Duct Tape Marketing Are you tracking the right metrics that truly measure your definition of success? Your marketing strategy is your filter. Proper measurement also helps you to avoid unnecessary distractions.

Metrics 55

Metrics Small Business Software Review Green 55

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. And given your stage of development you sure better at least know what your goal is. That’s not acceptable. Is it 4/1,000? per customer!

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Facebook has an incredible audience, 950 million strong and counting. This makes me really sad.)

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. This could equate to two technical founders (with a minimal salary), funding two developers for a year.

Burn Rate 310

Burn Rate Hockey Stick Salary Angel Investor 310

YoungUpstarts

OCTOBER 28, 2016

by Reed Gusmus, director of marketing at QASymphony. The outright and abject failure of a software development project is a surprisingly common occurrence, and the reasons for a specific project’s failure tend to revolve around three easily avoidable mistakes. Poorly Defined Project Goals and Performance Metrics.

Software Developers 100

Software Developers Software Development Software Review Software 100

Startup Professionals Musings

SEPTEMBER 16, 2023

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

Customer Development 228

Customer Development Web Developer Customer 228

Austin Startup

SEPTEMBER 2, 2021

It’s that time of year when Startup CEOs are building their 2022 Revenue Plan. If they fall behind on their sales recruiting numbers, they understand how that will impact revenue targets two quarters out. They understand the key metrics and how they interact. This leaves less time for developing and training the existing team.

Revenue 72

Revenue Retention Forecast Sales 72

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

JUNE 2, 2021

Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs. You need to be part of a larger ecosystem.

Software Review 355

Software Review Algorithm Global IPO 355

Steve Blank

OCTOBER 15, 2019

If they were a commercial company, they figured out product/market fit; or if a government organization, it focused on solution/mission fit. HR processes, legal processes, financial processes, acquisition and contracting processes, security processes, product development and management processes, and types of organizational forms etc.

Government 320

Government Technical Review Acquisition Metrics 320

Startup Professionals Musings

NOVEMBER 28, 2020

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B 94

B2B Marketing Curation PPC 94

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim. IPOs dried up.

Lean 335

Lean Burn Rate Startup IPO 335

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 333

Marketing Revenue Matching Viral 333

YoungUpstarts

JUNE 1, 2019

In the first post , we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. Go-to-Market. But when it comes to that crucial second phase – go-to-market – entrepreneurs find themselves devoid of help and support. In other words, they need go-to-market traction. Go-to-Product.

Cleveland 150

Cleveland Framework Marketing Early Stage 150

YoungUpstarts

JANUARY 30, 2015

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

Advertising 100

Advertising Revenue Mobile Intellectual Property 100

VC Cafe

MARCH 1, 2024

Commercial open source companies – being open source is a powerful way to gain developer adoption and sell to enterprises a lot sooner. Technological Convergence – The global equity market value associated with disruptive innovation could increase to 60% by 2030.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. This could equate to two technical founders (with a minimal salary), funding two developers for a year.

Burn Rate 223

Burn Rate Hockey Stick Startup Salary 223

The Startup Magazine

OCTOBER 19, 2020

In addition to the complexities of business operations, companies face extreme competition in the market. There is excessive competition as there are lesser barriers to entry in the market. With appropriate data analytics, a business can predict and comprehend the market, competition, customer demands, etc.

Technical Review 155

Technical Review Forecast Analytics Social Media 155

Duct Tape Marketing

NOVEMBER 14, 2013

Ego Metrics: What Measurements Matter? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Andy Crestodina – Enjoy! The problem is that some of these metrics aren’t meaningful. No cattle.”.

Metrics 70

Metrics Social Media Widget Chicago 70

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. That keeps people from pushing themselves to develop the kind of new solutions that will permanently change the business for the better, versus short-term band-aids.

Technical Review 312

Technical Review Due Diligence Merger Social Media 312

Startup Lessons Learned

DECEMBER 23, 2009

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167

Metrics San Francisco Lean Continuous Deployment 167

Up and Running

DECEMBER 16, 2021

Metrics such as discretionary cash flow or business revenue are used. A company’s goodwill might be worth 2x more than the discretionary cash flow, or the accounting practice’s value might be worth 1 to 1.35x the annual revenue + work-in-progress (inventory). When to use the rules of thumb for a business valuation?

Valuation 86

Valuation .Net Metrics Balance Sheet 86

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

YoungUpstarts

NOVEMBER 19, 2020

Approximately 46% to 80% of middle-market sell-side transactions fail to close and, according to Forbes, 8 out of 10 businesses do not sell at all. Most business owners don’t understand the importance of developing an exit strategy from day one. This is why you should AIM: Always Innovate and Market.

Exit Strategy 246

Exit Strategy Intellectual Property Valuation Metrics 246

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Startup Professionals Musings

JULY 17, 2019

As a business advisor, when I bring this up, at best I will hear the defense that you are focused on the strategy of the moment, such as such as how to increase sales, or reach a new market. This requires constant study of what your customers value, what competitors offer, and your target market.

Technical Review 218

Technical Review Revenue Analytics Metrics 218

Duct Tape Marketing

NOVEMBER 21, 2022

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing. One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. Want to grow your business and position your brand for success?

Fractional CTO 60

Fractional CTO Small Business Metrics Revenue 60

Hearpreneur

JANUARY 19, 2022

We asked entrepreneurs and business owners about the pivot they are making as a result of the pandemic and here are the responses: #1- Social media marketing. I decided to develop a firm around these practices since they were so beneficial to my mental and physical wellbeing. 8- Shifting our focus on the global market.

Entrepreneur 120

Entrepreneur Metrics Technical Review North America 120

The Startup Magazine

MARCH 31, 2023

Business owners must deeply understand their company’s financial health, track their expenses and revenues, and adjust accordingly. But, with the evolving technology and plenty of lease accounting software solutions in the market, you don’t have to worry about human error in your lease accounting journal entries.

Management 97

Management Software Review Finance Bankruptcy 97

The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. The metric is useful for measuring the chances a customer would recommend your products or service. Employers use this metric to measure their employees’ loyalty. MARKETING BUSINESS KPIs.

.Net 93

.Net Metrics Retention Revenue 93

ConversionXL

JUNE 8, 2017

You need to do the work and take the time to develop a process that works for your company. I will also discuss common traps to avoid, available tools in the market and additional resources you could use to strengthen your skills and improve your success rate. Marketing campaigns. Victory surely can’t be copy-pasted.

Programming 97

Programming Revenue Analytics Software Review 97

Up and Running

FEBRUARY 20, 2015

If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running into difficulties paying bills and employees, just to mention a few! Each article will give you: A brief definition of the metric.

Metrics 60

Metrics Burn Rate .Net Churn Rate 60