Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. However the Customer Development Model and the Lean Startup work equally well for startups on the web.

Customer Development 228

Customer Development Web Developer Customer 228

ReadWriteStart

AUGUST 18, 2020

Food brands have met many challenges related to closed production utilities, reduced labor forces, and fewer product sales in the markets across the globe. To stay competitive, they have had to build a robust online presence; that’s why we have witnessed the decreasing demand for website development.

Global 179

Global Technical Review Analytics Mobile 179

ConversionXL

JUNE 5, 2014

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. Phase 1 – Research Your Customers To Find What They Need Most.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. Phase 1 – Research Your Customers To Find What They Need Most.

Retention 115

Retention Customer Developer Programming 115

Version One Ventures

SEPTEMBER 17, 2013

Sell to few”: Traditional enterprise sales. Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. These are long sales cycles, often with multiple departments and stakeholders involved.

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

ConversionXL

JUNE 5, 2014

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. Phase 1 – Research Your Customers To Find What They Need Most.

Retention 105

Retention Customer Developer Programming 105

YoungUpstarts

APRIL 22, 2016

By Kurt Bilafer, Global Vice President Sales & Success at WePay. Apple manufactures products, owns retail stores and also has an open platform for developers to build and sell apps that makes the products Apple sells even more desirable. What’s the hottest trend in business right now? Social networks such as Facebook and Twitter?

Japan 100

Japan Global Asia API 100

Entrepreneurs-Journey.com by Yaro Starak

MARCH 11, 2010

The quality of these information products is sometime suspect, yet with the right marketing process, including some good copywriting, sales will come. Why I Chose To Go Vertical. In my case, I prefer the vertical path because I’m more creative writer than I am scientific number cruncher. Transitioning To A Vertical Model.

Vertical 80

Vertical Business Model PPC Internet 80

ConversionXL

JUNE 5, 2014

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. Phase 1 – Research Your Customers To Find What They Need Most.

Retention 98

Retention Customer Developer Programming 98

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. of their time), marketing teams (84.2%), and sales teams (75.9%). Use product marketing to boost reach and sales. Image Source.

Marketing 110

Marketing Product Audience Equity 110

Austin Startup

SEPTEMBER 2, 2021

As someone who has built sales models- and has also been responsible for hitting them- here are some tips for incorporating your Sales team’s perspective into your 2022 Model. One of the most rewarding aspects of Sales leadership is being “close to the money.” All of this is a part of the daily calculus of running a Sales Org.

Revenue 72

Revenue Retention Forecast Sales 72

Startup Professionals Musings

OCTOBER 23, 2021

This is not just sales traction, but a proper balance between resources, product, and customers. Too many early-stage companies are so desperate for customers that they operate in a frantic and random sales mode. Selling too early triggers customer defenses and drives them away. Everyone hates being sold to; we all prefer to buy.

Early Stage 379

Early Stage Vertical Sales Global 379

YoungUpstarts

APRIL 27, 2018

by Tom McMakin, author of “ How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services “. Potential clients might know you, know you are active in a vertical and have a problem they need to solve, but they need to have a belief that you can do the work effectively. Clients aren’t sold services.

Developer 149

Developer Elevator Pitch Reputation Vertical 149

VC Cafe

AUGUST 30, 2023

The enterprise features followed “Fine Tuning”, a feature by OpenAI that enables developers using the OpenAI API to customise GPT 3.5 Clever founding teams can do much more with limited resources and automate workflows for both consumers and enterprises across verticals.

Generative AI 78

Generative AI ChatGPT Software Review API 78

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. He had teamed up with a former product manager at P&G to deliver seminars on just this subject.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

APRIL 23, 2018

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. billion in sales in today’s dollars). Yet, you never hear who built GM to that size.

Michigan 296

Michigan Cofounder Stock Forecast 296

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Above, the average order value and sales conversion rate equally impact total sales growth.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Up and Running

AUGUST 26, 2020

In the wake of COVID-19, businesses have been affected across almost every vertical. Develop timely pitch angles. It is important to recognize that your goal is not to push sales but to strive to entertain or add value for your audience. This will encourage them to purchase your products while staying safely at home.

Marketing 171

Marketing Audience eCommerce Social Media 171

The Startup Magazine

FEBRUARY 19, 2018

Node.js, a wonderfully passionate framework implemented to create a node JS shopping cart, is broadly utilized by developers around the planet. Furthermore, a few developers have written exemplary codes and designs especially for Node.js, including Express.js, Restify.js, and Hapi.js. Developers can scale the Node.js

Framework 75

Framework eCommerce Java Open Source 75

Steve Blank

OCTOBER 19, 2009

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). In short order they learned how to transition from being customers on the receiving end of a sales pitch to giving one.

Engineer 221

Engineer Silicon Valley Part-Time VPE Advisory Board 221

ConversionXL

JANUARY 28, 2021

If your customer service team has insights into why customers are churning, but your sales team is left in the dark, that’s a problem. If your sales team finds themselves spending most of their time explaining your unique features, aligning with marketing to create educational content can go a long way in bridging the gap.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

YoungUpstarts

JULY 6, 2017

Maefield Development is a privately-owned, vertically-integrated real estate development firm headed up by Chairman and CEO Mark Siffin , who has been with the company since its formation in 1991. With 50% ownership in each of the properties, Maefield Development stands to see a significant return on investment.

Developer 100

Developer Indianapolis New York City Acquisition 100

David Cohen

AUGUST 22, 2012

As an example, one of the areas that I like to invest in is vertical search. With vertical search, it’s all about the crack. Vertical search is one of those areas where I think freemium can still make a ton of sense. I had a meeting today with the vertical search company that I recently funded.

Vertical 110

Vertical Search Business Model Software Developers 110

YoungUpstarts

SEPTEMBER 22, 2015

The most traditional of these is takes the form of a top-heavy vertical structure, and provides benefits such as tight levels of control and close monitoring of activity. Creating a motivated work force isn’t simple by any means, but it is essential if you want your employees to develop and stay happy within their job.

Technical Review 100

Technical Review Retention Employee Technical Support 100

Version One Ventures

AUGUST 26, 2016

With that said, here are some general guidelines I have developed over the years for building a management team. 3 rd and 4 th hire: VP Sales/VP Marketing. It’s important that founders stay involved early on in sales and marketing as the company tries to find product-market-fit, define its pricing and develop the product roadmap.

Part-Time VPE 60

Part-Time VPE Management Finance Vertical 60

Austin Startup

FEBRUARY 15, 2020

To integrate a biometric system into HMD platforms, they have developed the most VR compatible brain-sensing technology, Looxid Link. Our team was very much excited by the news that Apple, Google, and Amazon are teaming up to develop an open-source smart home standard. I would go to Mars because I’m curious to see how society develops.

South Korea 89

South Korea Technical Review Open Source Vertical 89

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

Vertical 125

Vertical Silicon Valley RSS Marketing 125

Steve Blank

MAY 11, 2021

For example, “flying taxi” startup Joby Aviation aligned its electric vertical takeoff and landing aircraft with the Air Force’s stated interest in advancing the market for air mobility vehicles. Investors are also likely to express impatience with the long timelines of defense sales. Recently public enterprise-AI firm C3.ai

Artificial Inteligence 365

Artificial Inteligence Marketing Startup Silicon Valley 365

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. In contrast, sales and marketing activities before first customer ship are adhoc, fuzzy, and don’t have measurable, concrete objectives. Freemium models have their own scorekeeping.)

Customer Development 228

Customer Development Developer Silicon Valley Customer 228

Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors.

Technology 143

Technology Silicon Valley Fractional VPE Part-Time VPE 143

SoCal CTO

MARCH 18, 2010

Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. I started out as screenwriter, went into local television, ran ad sales in the west for AOL and joined Facebook in the companies very early days. Our current focus is Actors and Actresses and we are moving into other verticals.

Los Angeles 225

Los Angeles Revenue Southern California Social Network 225

Austin Startup

MARCH 22, 2021

you’re building a product for two different audiences (buyers and sellers) as well as facilitating sales between them so there’s a lot more complexity than building a simple e-commerce website. Find your vertical and stick to it (for a few years at least). This includes the cost of a domain name, a logo, some development work.

Software Review 100

Software Review San Francisco Valuation Stock 100

Cracking the Code

MARCH 24, 2015

The objective of the conference was to understand how APIs will power the next great web and mobile companies and share some best practises in understanding when to use APIs or not and how can API company best market to developers.

API 48

API Fractional CTO CTO Hire San Francisco 48

Duct Tape Marketing

OCTOBER 5, 2017

John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. If you’re not a software developer, maybe if you’re a designer, you’re going to also likely gravitate towards your skills. Back to Podcast.

Vertical 44

Vertical Java Software Developers Software Development 44

ConversionXL

JUNE 3, 2019

To develop your customer retention strategy, follow this four-phase process: Research your customers to find out what they need most. Develop the product, site, and offers based on existing customer feedback. Develop the product, site, and offers based on existing customer feedback. Opinions don’t get people back. Image source).

Retention 82

Retention Developer Customer Programming 82

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. And we’re growing our sales organization. And we’re growing our sales organization. Congrats, Team MiTú.

South America 291

South America Colombia Mexico Vertical 291

Berkonomics

JANUARY 3, 2013

We immediately recall the razor and blade analogy to illustrate the point when planning product development and release. Xerox in its formative years, even though barely having enough cash to market its then revolutionary copier, elected to lease rather than sell the units.

Revenue 79

Revenue Software Review Vertical Valuation 79