ConversionXL

JUNE 30, 2019

I agree to get emails. Indeed, even if you knew that a competitor had a higher-converting site, how would you know whether that comparative improvement resulted from the site design or email strategy or brand recognition? Reviewing a competitor’s online presence helps me understand how to differentiate my client. By Karl Gilis.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

JANUARY 16, 2014

In another study, Granify, a CRO software company, conducted a real time behavior analysis of 20+ million visitors over 5 different verticals and also found that “lower prices” was not as pervasive as we may have believed. But if you notice competitors are lacking testimonials, you may be better off just sending a few emails.

Software Review 117

Software Review Social Media Vertical Algorithm 117

Duct Tape Marketing

OCTOBER 5, 2017

John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. First of all, so many other people are doing the exact same thing, so there’s no meaningful differentiation. Market vertical would be what you said, dentists.

Vertical 45

Vertical Java Software Developers Software Development 45

Duct Tape Marketing

DECEMBER 20, 2022

TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. So those are kind of probably the two biggest differentiators. Sign up to receive email updates. Enter your name and email address below and I'll send you periodic updates about the podcast. Follow Jenn on Instagram. Like this show?

Marketing 96

Marketing Social Media Video Technical Review 96

Duct Tape Marketing

MAY 25, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew, and it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Drag and drop your way to attention grabbing emails and landing pages.

ChatGPT 69

ChatGPT Technical Review Generative AI Technology 69

Steve Blank

APRIL 10, 2009

I love the way you differentiate. Would you be interested in guest posting? Jacob Webb Everyday Entrepreneurship [link] Reply Keenan , on April 20, 2009 at 2:12 pm Said: Steve, Your Hueristics are at the core. Sometimes, it’s the failures or mistakes that lead to the successess. To Order Outside of the U.S. Now In Print!

Silicon Valley 300

Silicon Valley RSS Startup Agile 300

Both Sides of the Table

APRIL 23, 2011

Richard’s email address is public but it is hard to manage all the inbound cold emails. He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels. He does think there are opportunities in vertical search.

Vertical 265

Vertical Curation Boston Burn Rate 265

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. It dives into highly relevant topics, like reducing cart abandonment rates through automated email sequences. SEO should lead with intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Steve Blank

SEPTEMBER 7, 2009

Reply Pros and cons of Push and Pull product positioning and differentiation « Yet Another (ex-)VC Blog , on February 21, 2010 at 11:14 am Said: [.] Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#. To Order Outside of the U.S. Now In Print!

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers. image source.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers. image source.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers. image source.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers. image source.

Retention 98

Retention Customer Developer Programming 98

Hippoland

APRIL 3, 2016

Marketo sucks because you need to spend 10 days learning their software only to spam non-personalized emails at your customers – we solve this by making 2-way communication easy within products themselves, which is the way of the future. Companies in certain verticals tend to have this problem more. In the old days (i.e.

Differentiation 48

Differentiation Marketing Vertical Software 48

Steve Blank

MARCH 25, 2009

What did I learn so far? To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

Silicon Valley 141

Silicon Valley Marketing RSS California 141

ConversionXL

FEBRUARY 3, 2022

For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If not, they’d know that promotional emails don’t have an impact, and they won’t waste time or resources on similar campaigns going forward.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand visibility is a measure of how frequently consumers see your brand through channels such as search, social, and email.

Metrics 157

Metrics Marketing Campaign Audience 157

The Next Web

NOVEMBER 26, 2013

The main reason above all, is that live chat offers convenience for customers right from your website without them having to leave looking for assistance on the phone, email or social media. Real-time convenience to customers. Stand out amongst competitors. Develop deeper customer relationships.

Vertical 151

Vertical Social Media Programming Matching 151

ReadWriteStart

MAY 12, 2011

I suggested LinkedIn, oDesk, and eLance with the caveat that the field is extremely competitive and crowded and differentiation would be tough to achieve. Next, Dan Stewart from Safety Harbor, Florida, pitched Happy Grasshopper , an email-based referral marketing service. Happy Grasshopper. He is seeing excellent results.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

ConversionXL

JUNE 3, 2019

The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email. Email testing should be about far more than opens and clicks, though.). Email performance. If the shopping experience is full of friction, why would anyone return?

Retention 82

Retention Developer Customer Programming 82

Duct Tape Marketing

JANUARY 25, 2023

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew. [2:25] Is self-publishing a more profitable way to publish today? [5:12]

Audience 88

Audience Revenue Distribution Differentiation 88

Duct Tape Marketing

FEBRUARY 16, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lowest common denominator, that atomic unit for scale. Like this show? Click on over and give us a review on iTunes, please!

Framework 79

Framework Vertical Hosting Networking 79

Duct Tape Marketing

AUGUST 25, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lows, common denominator, that atomic unit for scale. Sign up to receive email updates. Like this show? Duct Tape Transcript.

Marketing 83

Marketing Framework Vertical SEO 83

ConversionXL

OCTOBER 25, 2018

You email them. It’s difficult to identify the right channels if all you can point to is top-of-funnel “email generation.”. A disorganized CRM wastes data: Even if you’ve identified the target audience and collected the necessary data, you can’t turn that intelligence into a targeted email campaign or personalized ad messaging.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

JULY 14, 2020

Included in the data set are the biggest names in email automation, ecommerce, and page-builders. The back-and-forth vertical scrolling to compare just two plans is already challenging. These subtle aesthetic tweaks help provide a differentiation in rows, columns, and cells so that users can skim data faster.

Mobile 77

Mobile Design B2B Differentiation 77

crowdSPRING Blog

DECEMBER 13, 2018

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Head this off at the pass: once a customer makes a purchase, send them a short email asking them about their experience. Email and customer feedback forms. Horizontal vs vertical vs diagonal lines.

Marketing 162

Marketing Charlotte Naming Design 162

cdixon.org

SEPTEMBER 17, 2011

Quite early on, you will be able to differentiate yourself – and having competitors help you grow the market can actually be a good thing. But it’s probably wise to be more secretive in some vertical markets: [link]. link] My email list for “unbloggable” thoughts and ideas – Venture Sprout. [.]

Stealth 68

Stealth Startup NDA Cofounder 68

Duct Tape Marketing

NOVEMBER 19, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. Because again, that’s a differentiated small town is their individual small businesses. But also diversity of the kind of category or vertical of business.

Small Business 40

Small Business Community Arkansas Non-Compete 40

Software By Rob

AUGUST 11, 2009

I’m bracing my inbox for emails from disgruntled Gimp users explaining how charging for software is bad, commercial software is evil, and my mother dresses me funny. just like when the internet was born, we had to learn how to use email, how to download, etc… but now it’s part of daily lives. 22 Rob on 08.11.09

Open Source 62

Open Source Software Review Non-Compete Software 62

ConversionXL

JANUARY 21, 2020

What about corporation-wide reporting for different brands, verticals, portals, or even companies within a multinational concern, all of which operate in different countries? The more websites or web projects to coordinate, the more complex the handling of the data. That saves a lot of set-up work—and even more maintenance work.

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

abovethecrowd.com

FEBRUARY 27, 2019

In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay. Often, investors miss out on vertically focused companies like RigUp as they find themselves overly anxious about TAM (total available market). based teachers.

Internet 88

Internet Matching Vertical Hosting 88

Reid Hoffman

SEPTEMBER 8, 2020

For example, if you’re an early-stage SaaS provider that is shifting from a horizontal solution to a vertical focus, your mission, culture, and competencies can stay the same and the pivot transition will probably go smoothly. PIVOT #3: CASH ON THE PALM PILOT WITH EMAIL SYNC. PIVOT #4: EMAIL PAYMENTS FOR EBAY SELLERS.

Startup 36

Startup Silicon Valley Business Model Mobile 36

ConversionXL

SEPTEMBER 17, 2021

Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. On email, nearly half of all customers (46%) expect a response within four hours.

Campaign 109

Campaign Social Media Audience Channel 109

Steve Blank

SEPTEMBER 10, 2009

The VP of Marketing looked at all the other PDAs on the market and differentiated Handspring’s product by emphasizing its superior expandability and performance. The VP of Sales swallowed hard and turned to the VP of Marketing and said, “I need you to take end user demand away from our competitors and drive it into our sales channel.”

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

www.pakman.com

SEPTEMBER 27, 2012

But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate. Notify me of follow-up comments by email.

Social Media 47

Social Media Vertical Advertising Distribution 47

Version One Ventures

APRIL 17, 2019

I think this is an important discussion to have and I am trying to develop a framework to differentiate between the different terms. eBay) were purely making the connection between buyers and sellers – basically giving users on either side a way to contact the other party via email. The post What exactly is a managed marketplace?

Management 166

Management Vertical Differentiation Framework 166

Hearpreneur

NOVEMBER 20, 2022

To give an example, a man wrote me an email to tell me that our article had motivated him to pursue a better job and guided him to success. Customers will order from a specific vertical only so often, so we started thinking like our audience to address their expanding needs and keep them engaged and doing business with us.

Entrepreneur 71

Entrepreneur Asia LLC Community 71