ConversionXL

JANUARY 18, 2022

Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. Can you capture more brand equity by executing marketing tactics in new or better ways? Borrowing references from pop culture can make your brand appear more human and relevant.

Marketing 109

Marketing Social Media Non-Compete Audience 109

YoungUpstarts

APRIL 5, 2018

Hedge funds today are better known for investing in distressed companies before turning them around or investing private equity in businesses that others cannot invest in. Long-short equity funds invest specifically in this way, hence their name. Methods of Financial Hedging.

Private Equity 145

Private Equity Equity Valuation Differentiation 145

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion. You know, how do you feel like, you know, what do you feel like is your core differentiator?

Marketing 77

Marketing Differentiation B2C PR 77

The Equity Kicker

FEBRUARY 8, 2012

If the product is great customer numbers will be increasing, per customer usage (often termed engagement) will generally be increasing, customers will be expressing their love for the company on blogs and in reference calls, analysts will be saying good things, and the price point will often by higher than for competing products.

Technical Review 123

Technical Review Product Venture Capital Valuation 123

Startup Professionals Musings

MAY 24, 2013

That leads to switching costs, sunk costs, brand equity, and a host of other considerations, commonly called “barriers to entry.” These elements are referred to as “barriers to exit.” A key is your differential advantage from alternatives. Small differentials and more competitors give customers higher leverage.

Framework 200

Framework Startup Differentiation Equity 200

Startup Professionals Musings

APRIL 25, 2012

That leads to switching costs, sunk costs, brand equity, and a host of other considerations, commonly called “barriers to entry.” These elements are referred to as “barriers to exit.” A key is your differential advantage from alternatives. Small differentials and more competitors give customers higher leverage.

Differentiation 235

Differentiation Framework Equity Business Plan 235

Startup Professionals Musings

SEPTEMBER 8, 2010

That leads to switching costs, sunk costs, brand equity, and a host of other considerations, commonly called “barriers to entry.” These elements are referred to as “barriers to exit.” A key is your differential advantage from alternatives. Small differentials and more competitors give customers higher leverage.

Startup 215

Startup Differentiation Framework Equity 215

Startup Company Lawyer

MARCH 14, 2010

After the recent announcement of the Series Seed Financing documents by Marc Andreesen, Brad Feld points out that there are now four sets of “open source&# equity seed financing documents: TechStars Model Seed Funding Documents (by Cooley). Y Combinator Series AA Equity Financing Documents (by WSGR). under $500K).

Finance 70

Finance Software Review Term Sheet Liquidation Preference 70

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. And it's funny, we were, when we sold half the company to growth equity firm, they're like, what is this inflection point here?

Community 54

Community Kuwait Cofounder Bootstrapping 54

The Startup Magazine

SEPTEMBER 12, 2019

There’s a reason why I refer to early-stage VC funding as vulture capital, and to be honest it’s pretty accurate. In an industry known for its high turnover, a strong and differentiated company culture can help attract and retain talent.

Early Stage 85

Early Stage Venture Capital Bootstrapping Pre-Money Valuation 85

ConversionXL

OCTOBER 7, 2021

This means it is less likely you’re going to be able to differentiate on features and stand out on price. When you’re no longer able to differentiate on product features, brand is your most powerful tool for standing out. Brand equity is the reason people choose Coca-Cola over Pepsi and Google over Bing. Consistency.

Product 142

Product Marketing Software Review Social Media 142

ReadWriteStart

JANUARY 28, 2022

With the rise of startups and growing businesses , it has become more critical for investors to have a thorough understanding of equity to be aware of all of the advantages they are receiving from the companies they have invested in. What is Company Equity? Types of equity. Common stock. Preferred shares.

Valuation 108

Valuation Equity Warrant Common Stock 108

Both Sides of the Table

APRIL 25, 2011

The founders could reinvest this in growth (0% tax, focus on future equity growth) or take the profits of $12 million and divide amongst the founding partners. Products as a key differentiator – Another important reason for having internal IP in your services business is as a key differentiator against other services businesses.

Silicon Valley 332

Silicon Valley IP Dividend Finance 332

The Equity Kicker

JUNE 27, 2013

Online stores will differentiate by offering more of the standard offering e.g. daily deals and include mechanics that are harder to replicate e.g. videos and live events with high production values. Consolidation of niche online stores that focus on long-tail products by larger marketplaces e.g. Fab.com & Referly.

Merger 136

Merger eCommerce Curation Differentiation 136

David Teten

APRIL 13, 2021

They had 154 visits, 97 due diligence requests, 33 second visits, and 12 reference requests, to ultimately produce 9 institutional investors. Private equity/venture capital managers have a much longer duration than most any other fund type. Further reading: 15 Steps to Fundraising for Your New Venture Capital or Private Equity Fund.

Private Equity 60

Private Equity Technical Review Management LP 60

The Next Web

FEBRUARY 16, 2013

Entrepreneurs should be fluent in the goings-on of their industry, and have a firm understanding of how their business differentiates itself. Your terms must make sense in regards to their financing ability and equity interests. Unless the VC is very familiar with your space, they may withdraw temporarily as they rack for comps.

Early Stage 132

Early Stage Differentiation Equity Portfolio 132

www.virtuosimedia.com

MARCH 8, 2012

Your product must solve an actual need, have a profitable market size, differentiate itself from the competition, generate sufficient interest from your target market, be cost-effective to produce in a timely manner, and have a clear marketing path. If there isn’t enough differentiation from competitors, the venture will fail.

Technical Cofounder 41

Technical Cofounder Cofounder Technical Review NDA 41

Up and Running

JULY 22, 2014

This is also called your “profit before interest and taxes,” gross profit, and “contribution to overhead”—many names, but they all refer to the same number. Matching revenue with the related expenses is what’s referred to as “the matching principle,” and is the basis of accrual accounting.

Balance Sheet 148

Balance Sheet Forecast Equity .Net 148

Up and Running

JUNE 2, 2011

Commonly referred to as the “Five C’s,” lenders strive to get a complete picture of the health, potential, and credibility of a business before they agree to hand over thousands (and sometimes millions) of dollars. Knowing what those elements are can mean the difference between acceptance and rejection.

Vesting 82

Vesting CPA SBA Bankruptcy 82

ReadWriteStart

OCTOBER 14, 2010

He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. Again, referring back to the Finisar case study I often teach on this topic , bootstrapping using services is a very effective way to build companies.

Bootstrapping 114

Bootstrapping Marketing Angel Investor Silicon Valley 114

Duct Tape Marketing

AUGUST 16, 2023

06:12] Today we don’t have any way to stand out in the market or way to differentiate ourselves from our customers. And then they realized, you know, we don't have any way to stand out, you know, in the market or way to differentiate ourselves with our customers. Have you seen there is a real interest in strategy? [07:15]

Channel 64

Channel Hiring Sales Marketing 64

Duct Tape Marketing

APRIL 24, 2019

You have to start as a dreamer or nothing’s going to become of it, but obviously like you said it’s the implementation that is really what differentiates. But assuming without a big budget it’s going to be more about sweat equity and putting in the time to create great content.

Product 61

Product Sweat Equity Naming SEO 61

blog.launchbit.com

MARCH 8, 2012

The reason for the differentiation is that we hypothesized those who were already working full-time on their own idea would be much harder to "poach" away. The question itself didnt attempt to ask whether equity or salary was preferred. Another respondent told me personally he would only consider joining up if he got equity.

Technical Cofounder 47

Technical Cofounder Cofounder Equity Differentiation 47

www.readwriteweb.com

OCTOBER 18, 2010

He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. Again, referring back to the Finisar case study I often teach on this topic , bootstrapping using services is a very effective way to build companies.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. Again, referring back to the Finisar case study I often teach on this topic , bootstrapping using services is a very effective way to build companies.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

Up and Running

MAY 1, 2014

Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition? It lists the assets in your company, the liabilities, and your (the owner’s) equity. The simple fact is that all businesses have competition.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Duct Tape Marketing

SEPTEMBER 10, 2019

When an acquirer looks at your company, if your gross margin is dropping consistently year over year, they’re going to draw the conclusion that you’ve lost your marketing differentiation. A lot of small businesses, and when I say small, I’m referring to kind of 10-person companies, 5-person companies, 20-person companies.

Entrepreneur 50

Entrepreneur Switzerland Revenue Differentiation 50

Austin Startup

FEBRUARY 24, 2019

If you are genuinely passionate about it, that will shine through and you will immediately be differentiated from the many sales people that attend these events. In every industry, there is a Shop.org of that industry and you need to marinate in it. They were critical to winning the rest of the market, which largely followed their moves.

Software Review 48

Software Review Sales Cofounder Analytics 48

crowdSPRING Blog

DECEMBER 13, 2018

As we wrote in Brand Health, 6 Important Questions You Should Ask About Your Small Business Brand , Brand health can be measured in numerous ways, including brand reputation, brand awareness, brand equity, brand positioning, and brand delivery. Your revenue model could provide a frame of reference. Cross-reference your sources.

Marketing 162

Marketing Charlotte Naming Design 162

Agile VC

DECEMBER 6, 2012

Unlike a startup that might raise equity financing across several rounds all combined in a single balance sheet, VC’s do not simply commingle these funds into a single bucket to be allocated across all the companies in that firm’s portfolio. VC’s reserve strategy, time horizon, etc). ==.

LP 178

LP Balance Sheet Differentiation Limited Partner 178

ConversionXL

FEBRUARY 9, 2016

Startups don’t have access to the same resources or brand equity. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. Above, I referred to the three growth hacking steps as a “process” That’s important to note because only amateurs rely on tactics.

Retention 48

Retention Metrics Acquisition Conversion 48

ConversionXL

JULY 21, 2020

The Hustle makes news fun, with pop culture references and punny headlines like “The call for change is coming from inside the house” (about employees pressuring their company to do more to promote racial equity) and “A new player in email knocked over a bushel of debate about Apple’s App Store” (about the new email service, Hey).

Customer 92

Customer Audience Campaign Social Media 92

The Next Web

JUNE 28, 2012

Focus on what exactly you’re doing that differentiates you from other startups and highlight that. For instance, yes, you might be another photo sharing app, but your differentiator is timed delivery of photos. You might not be able to pay as much as Google or Facebook in terms of salary, but you do have equity.

Hiring 143

Hiring Differentiation Non-Compete Equity 143

crowdSPRING Blog

JULY 14, 2016

The results let assume that crowdsourcing campaigns are still not expected by the majority of customers nowadays, which makes the campaigns appear as an exciting and new tool for differentiation.

Marketing 48

Marketing Romania Campaign Differentiation 48

Duct Tape Marketing

OCTOBER 23, 2019

John Jantsch: So, really, step number one, I mean, you have to have this huge differentiator, I think. ” Well, like your competition isn’t that clear differentiating factor has to be something that has traction in the marketplace. I mean, that’s probably step number one. To me, distinction is a higher level of that.

Indianapolis 34

Indianapolis Retention Differentiation Programming 34

Duct Tape Marketing

DECEMBER 17, 2012

Social Purpose – To start with we would lead with the single-minded reason or why we do what we do as our core point of differentiation. (I The social business model suggests that we source expertise, advice, resources, partnerships and supplies by simply asking, referring and listening.

Business Model 66

Business Model Social Media Community Media 66

Up and Running

NOVEMBER 25, 2015

It seems like there’s so much variety, and if anything it seems like there’s increasing innovation and sort of differentiation amongst these businesses. We’re making “Metal Gear Solid” references here now. It’s the other side of that coin. Does that make it a better time to be your own boss? Peter: Yeah.

Texas 60

Texas Small Business San Antonio New Hampshire 60