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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product.

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Tough Competitors Are Your Best Strategic Partners

Startup Professionals Musings

Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Both partners must not forget they are still competitors. entrepreneurs startup strategic partners tough competitors'

Partner 244
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7 Reasons To Turn The Enemy Into A Strategic Partner

Startup Professionals Musings

Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Both partners must not forget they are still competitors. Expand core competency and solidify strengths.

Partner 147
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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product.

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7 Keys To Strategic Partnerships That Profit Everyone

Startup Professionals Musings

Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Both partners must not forget they are still competitors. Expand core competency and solidify strengths.

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7 Ways That Startup Competitors Can Win By Partnering

Startup Professionals Musings

Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Both partners must not forget they are still competitors. Expand core competency and solidify strengths.

Partner 120
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10 Tips To Ensure That Your New Venture Is Investable

Startup Professionals Musings

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost.