Startup Professionals Musings

DECEMBER 7, 2022

Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Manual processes and people are always the most expensive to scale, so every process needs metrics to determine when automation is appropriate.

Startup 335

Startup Social Media Metrics Viral 335

Board Effect

JUNE 25, 2023

The nonprofit board and leadership can set the tone for the organization by requiring ESG data to be collected and distributed. If you know where your strengths lie and where you need to do more work, you can better control the narrative when you do report ESG metrics. Honesty and transparency go a long way in building trust.

Securities and Exchange Commission 52

Securities and Exchange Commission Technical Review Metrics Government 52

Startup Professionals Musings

OCTOBER 21, 2023

Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. To get the visibility and distribution you need will likely require one or two levels of partner relationships and a real model for marketing, events and promotions. Everyone must be part of the sales process.

Business Model 273

Business Model Customer Angel Investor Bootstrapping 273

YoungUpstarts

OCTOBER 24, 2017

Hire professionals. A CPA provides input on tax structure and metrics, and assists with due diligence related to your industry. If you stop working for the company, how will that impact your voting and distribution rights? Before you get started, though, think pragmatically on the front end to avoid headaches at the back end.

Partner 208

Partner Technical Review Intellectual Property Due Diligence 208

Startup Professionals Musings

OCTOBER 20, 2023

Before you spend big money on inventory and scale over a wide area, make sure you have finalized your marketing, manufacturing, and distribution resources. Put operational systems and metrics in place early. Many new businesses have lost their credibility by not being able to deliver or having a major recall early in the growth cycle.

Marketing 290

Marketing Leadership Differentiation Equity 290

Startup Professionals Musings

JULY 25, 2020

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. This includes personal and team commitments to delivery schedules, quality assurance, manufacturing, and distribution requirements. Set milestones and meet them. Ownership.

Intellectual Property 360

Intellectual Property Social Network Metrics .Net 360

Version One Ventures

OCTOBER 31, 2016

When is the right time to hire a growth person? When we think about this question, it’s important to remember that startups today fail due to lack of distribution and product-market fit – not because of technical problems that they were unable to solve. And usually by Series B, startups start hiring a growth team.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Startup Professionals Musings

JANUARY 22, 2021

Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. To get the visibility and distribution you need will likely require one or two levels of partner relationships and a real model for marketing, events and promotions. Everyone must be part of the sales process.

Business Model 414

Business Model Angel Investor Bootstrapping Revenue 414

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. Find and focus on one reliable distribution mechanism before diluting your time diversifying. Fix that now.

Restful 202

Restful Founder Revenue Acquisition 202

Startup Professionals Musings

MARCH 9, 2020

Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Manual processes and people are always the most expensive to scale, so every process needs metrics to determine when automation is appropriate.

Social Media 329

Social Media Metrics Viral Channel 329

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

Occam's Razor

FEBRUARY 6, 2018

Your digital performance dashboard has 16 metrics along 9 dimensions, and you know that the font-size 6 text and sparkline sized charts make them incomprehensible. Focus only on KPIs, eliminate metrics. Here are the definitions you'll find in my books: Metric : A metric is a number. Time on Page is a metric.

Metrics 263

Metrics Analytics Forecast Non-Compete 263

This is going to be BIG.

AUGUST 25, 2011

The issue was that for the last two weeks in August, there were no VCs around to pitch, no distribution partners to meet with for biz dev deals, and seemingly no one else around actually working for me, the non-technical co-founder to push ahead toward milestones. Build up the top of your hiring funnel. Run an internal hackathon.

Technical Review 114

Technical Review Software Review PR Cofounder 114

Version One Ventures

DECEMBER 6, 2018

Focus on distribution and understanding your business. Next, figuring out distribution is generally the most important thing to solve between Series A and Series B. This metric is over 90% for best-in-class startups and is a huge driver for above mentioned LTV. Hiring after an A round.

Acquisition 150

Acquisition Distribution Metrics Retention 150

crowdSPRING Blog

FEBRUARY 7, 2013

Help the Next Generation of Entrepreneurs: Hire One | Small Biz Daily – [link]. Don’t Hire Entrepreneurs; Hire Entrepreneurial Spirit | HBR – [link]. Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo – [link]. What is Product Management?

Social Media 106

Social Media Small Business Technical Review Design 106

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

View from Seed

MARCH 3, 2016

On the other hand, hiring a content marketing consultant or freelance writer is different than hiring a marketing person more traditionally. How to Hire a Content Marketing Consultant for Your Startup. Relevant Resource from NextView: How some founders are using content to go distribution first, product second.

Hiring 120

Hiring Marketing Startup Portfolio 120

YoungUpstarts

MARCH 7, 2020

If you want to build professional-looking videos that show your company in the best light possible, hire professionals. Knowing your goals will allow you to evaluate success better and look at the right metrics. Have a Clear Distribution Plan. Have a Clear Goal. The next step is making sure that you have a clear goal.

Video 207

Video Churn Rate Marketing Miami 207

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Hearpreneur

JANUARY 25, 2023

With the increased demand for video content, a video marketing agency can offer a wide range of services, from video production to distribution and analysis. You'd only need your iPhone to manage this content and analyze these metrics so you can work anywhere else in the world as long as there is an internet.

Software Review 114

Software Review Technical Review Artificial Inteligence Entrepreneur 114

Startup Professionals Musings

JUNE 8, 2019

For a successful launch and scalable growth, they need to establish many checkpoints, with metrics to assess their progress and alignment with the vision. Hire the best people and continually upgrade your team. Your constituents can’t plot a journey if they aren’t sure where they are going or why. Capitalize on what already exists.

Angel Investor 220

Angel Investor Equity Leadership Demand 220

Startup Professionals Musings

AUGUST 18, 2018

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. This includes personal and team commitments to delivery schedules, quality assurance, manufacturing, and distribution requirements. Set milestones and meet them. Ownership.

Intellectual Property 160

Intellectual Property Entrepreneur Metrics .Net 160

Both Sides of the Table

MARCH 25, 2016

dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. The metrics were good but we wondered how much better they would be when we expanded our product. ” Are you going into an industry (say, music?)

Startup 150

Startup Seed Money DC Software Review 150

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Map these metrics to the appropriate funnel stages, as well as the content types most commonly used to support them.

Differentiation 129

Differentiation Sales Email Metrics 129

David Teten

JULY 25, 2013

You just hired a new employee for $100K; congratulations! My concern here is the other side of the table: how you can hire a new person and not end up firing them. Although it can be costly to train, equip, and integrate new hires, the payoff is ultimately well worth it. The hire will probably have a few questions.

Hiring 114

Hiring Employee Distribution Metrics 114

David Teten

JULY 25, 2013

You just hired a new employee for $100K; congratulations! My concern here is the other side of the table: how you can hire a new person and not end up firing them. Although it can be costly to train, equip, and integrate new hires, the payoff is ultimately well worth it. The hire will probably have a few questions.

Hiring 114

Hiring Employee Distribution Metrics 114

Startup Professionals Musings

AUGUST 14, 2016

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. This includes personal and team commitments to delivery schedules, quality assurance, manufacturing, and distribution requirements. Set milestones and meet them. Ownership.

Intellectual Property 161

Intellectual Property Metrics .Net Social Network 161

Startup Professionals Musings

JANUARY 26, 2018

It takes real money to sustain a business, with a margin in the 50 percent range, and some realistic milestones and metrics. To get the visibility and distribution for scaling, plan on one or two levels of partner relationships, as well as real events and promotions early. Document and initiate a multi-faceted marketing plan.

Angel Investor 147

Angel Investor Distribution Bootstrapping Viral 147

Duct Tape Marketing

NOVEMBER 8, 2023

And then eventually when I went into the corporate arena, I had the opportunity to work leading various areas like sales, marketing, service ops, distribution even. (02:13): John Jantsch (12:04): Hey, have you ever tried to hire freelancers and found that the quality of work was lacking? Yeah, Jon Picoult (12:01): That's right.

Customer 77

Customer Technical Review Employee Artificial Inteligence 77

ConversionXL

APRIL 14, 2021

What is the age distribution of your female demographic? What is the age distribution of your male demographic? There are significant differences between hiring a production team or doing it on your own and each of these tactics has its own pros and cons. The first metric is video views. Explore production options.

Video 141

Video Audience Metrics Analytics 141

Seeing Both Sides

JULY 11, 2013

If you want to scale sales, you hire more sales reps. When you analyze it carefully, unless you can support large quotas due to very large deal sizes, it can simply be too expensive to hire senior sales representatives, distribute them around the country, set up offices and support them. I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

AUGUST 24, 2021

All marketing managers will carry out a mix of strategic duties across the lifecycle of projects, such as monitoring trends, testing ideas and optimizations, and tracking metrics. If you’re managing a team, you’ll likely be distributing duties to team members and supporting them in their roles. Know the magic. Take an online course.

Management 141

Management Marketing Campaign Social Media 141

Steve Blank

NOVEMBER 21, 2016

Resources are what the team needs to hire or own inside their company — the team’s physical, financial, human and intellectual property. Think of it as sort of a carbon footprint-type schema that would be based on metrics such as time the object is to remain in orbit, its specific orbital location, and its mass.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

NOVEMBER 21, 2016

Resources are what the team needs to hire or own inside their company — the team’s physical, financial, human and intellectual property. Think of it as sort of a carbon footprint-type schema that would be based on metrics such as time the object is to remain in orbit, its specific orbital location, and its mass.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. If you aren’t careful every PR team will measure inches over impact.

Cofounder 164

Cofounder Retention PR SEO 164

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60