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Advice For Innovative Companies Entering Emerging Markets

YoungUpstarts

Be prepared for the road ahead, as Scott Taylor, Founder of Green Endeavor, can attest. Green Endeavor provides eco industrial cleaning chemicals to manufacturers around the country. Smart LED lighting utilizes software to manage industrial electricity use and results in immediate cost savings for his clients.

Marketing 147
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5 Things to Compare When Choosing an eCommerce Platform

Up and Running

You can sell products and services online without fancy face-to-face sales pitches, you don’t have to rent out an expensive physical storefront, and best of all, you can make sales while you sleep! In fact, it’s estimated that online sales will hit $4.8 The most critical part of the online sales process is payment.

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3 Major Product Fails, And How To Avoid Their Mistakes

YoungUpstarts

Green ketchup, bottled water for pets, airport security “action figures”, yogurt shampoo – there have been some pretty epic product failures over the years. Turns out people want their laptops to do basic things like run games, Photoshop, or work software. By Malcolm Stewart, CEO of YouEye. Samsung Galaxy Gear.

Product 222
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success.

eCommerce 129
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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Taylor Engstrom is a product marketing manager at Auctane, a shipping & logistics software company. In an article published by the Harvard Business Review , V. Jordan Greene , senior director of product marketing at Outreach, explains further: “An excellent product marketer is customer-obsessed. Become customer-obsessed.

Product 127
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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

At a tactical level, companies can improve their customer segmentation and personalize marketing and sales experiences. While test subjects were shown video clips and still pictures from a consultative sales process, their brain activation was monitored to measure engagement. A virtual reality walkthrough of a hypothetical bank layout.

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Cracking The Code: Launch of the SaaS 13 Index!

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. It includes NetSuite, SuccessFactors, Vocus, SalesForce, Taleo, DemandTec, LivePerson, Constant Contact, Concur, Ultimate Software, Salary.com, Omniture and Kenexa. Labels: SaaS , software.