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How to Radically Stand Out with Brand Marketing

ConversionXL

You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns. For most of 2021, CXL didn’t have a marketing team.

Marketing 109
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. In this article, you’ll learn what growth hacking in marketing is and what it’s not. Why do people think growth hacking in marketing is controversial?

Retention 113
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

SEM 379
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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

The choices for how to spend your time or dollars fall into two buckets: Site improvements, such as new content, on-page optimizations, and fixing technical SEO errors. On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page.

SEO 121
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121
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COVID-19 – Accelerating The Destruction Of Corporate Arrogance

YoungUpstarts

They were bogged down by several-hundred-page compliance documents written in the eighties, they needed lawyers who took weeks to make small changes to contracts and they had timid executives that would sideline interesting projects with corporate politics. But no company was owning this market.

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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. Here are the most common slip-ups when you’re trying to build effective marketing campaigns—and how you can address them: 1. Lack of a marketing plan. You need to have a solid marketing plan in place.

Marketing 109