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Why “saving money” and “ROI” are probably the wrong way to sell your product

A Smart Bear: Startups and Marketing for Geeks

I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book. But the marketing budget is still $30k. And we did.

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5 Startup Cost Realities Most Founders Underestimate

Startup Professionals Musings

For example, I come from a software background, and back in the early PC days, it could easily cost half a million dollars for a team of professionals to produce a commercial product. Now, with powerful high-level tools and open source software, winning smartphone apps can be built by a good hacker for a few thousand dollars.

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The Need For Empathic Business Leadership In The COVID Environment

YoungUpstarts

According to the US job report from the labor department, US employers have given off nearly 30 million positions from payrolls due to the coronavirus pandemic and related lockdown. For example, when Kotlin was launched, hundreds of articles floated in the market predicting the end of Java. Similar reports came from India as well.

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What Do I Do If My Business Runs Out Of Cash?

YoungUpstarts

When is the next payroll due? Purchase of fixed assets like machines, vehicles, real estate, or capitalized software. What are my top 5 expenses as a percentage of sales? Good targets include: Underperforming sales agents. This is done to eliminate administrative complexity, focus sales strategy, and reduce inventory.

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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Building Your SaaS Sales Compensation Plan. For SaaS companies, we found that MRR is the best metric on which to base sales commissions. Thursday, January 22, 2009.

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Startup identity & the sadness of a successful exit

A Smart Bear: Startups and Marketing for Geeks

No salaries followed by low salaries. ” Almost all startup founders experience a deep and prolonged sadness after selling their company , even when the sale is an outrageous success. I didn’t want to relinquish Eclipse and my ability to check in code. The care and feeding of becoming an expert in something.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

He came to work in our offices at Upfront Ventures as an EIR and immediately began building software to improve how storage was picked up, photographed, scanned and routed to a warehouse. What sized team can I afford in order to sell, market & provide service to these customers? How profitable is my product or service?