article thumbnail

The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

You could work to get more PR exposure. PR and reputation management can be huge in getting your brand established. . A catchy name goes a long way to cement your brand in people’s minds, but you’ll also need the help of brand differentiation to distinguish your company from others. . Marketing/advertising channels.

Startup 127
article thumbnail

27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Thanks to Danielle Sabrina, Society22 PR ! #3- I also suggest protecting your brand by trademarking your business name, ensuring it's uniquely yours. The first step is to have a domain name that matches your business name. And that can make or break your customer retention, especially in the early stages.

eCommerce 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

His early experience was at LogMeIn and then he went on to help Xobni, DropBox, LookOut and EventBrite to name a few companies I’m sure you’ve heard of. Growth hacking is a mentality that a company needs to be committed to.

article thumbnail

Twitter Link Roundup #226 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Customer] Retention is King (good insights on measurement) – crowdspring.co/1haiyJt. Need a great name & URL for your new business? 5 Quick Tips for Buyers in Naming Projects – crowdspring.co/ThAKX4. Need a great name & URL for your new business? – crowdspring.co/1uncW1c.

article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Getting to know the 4 major types of growth strategies in marketing.

Marketing 115
article thumbnail

Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. Not necessarily. So who are your potential high-value Rock Star customers? Rock Star advocates can help.).

Customer 154
article thumbnail

20 Entrepreneurs Reveal The Companies They Admire Most For Innovation

Hearpreneur

Innovation drives media attention and fosters customer retention rate, which is why most companies strive to have it in their mission statement. Thanks to Steve Turner, Solomon Turner PR ! #4- This has to do with its brand name and the innovations that they came up with in the past. Photo Credit: Mike Charles.