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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. From the basics, Metz goes on to describe the 23 Use Cases of Social CRM.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Time will tell.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

Video 339
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Or seen a review of an iPhone app hung up on pricing trivialities: “It would be pretty good at $0.99, but it’s not worth $1.99.” Requires venture funding because you have no income, and if you’re successful you’ll need lots of people and tech to run the business. simple enough to be self-service). . $1/mo

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

But there are technical and strategic keys to smart deployment. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad tech specs. Stay on brand.

Video 129
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The Best Software to Grow and Support Your Vacation Rental Business

Up and Running

Plus, just because you integrate Lodgify into your tech booking stack doesn’t mean any of your other channels are on the sidelines. This vacation rental software is a preferred partner of Airbnb, Booking.com, Expedia, and more. . Hotel Tech Report —The marketing know-how. Reviews are a great way of getting feedback.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. I had really positive experiences such as working with Greg Gretsch at Sigma Partners where he championed us to a partners’ meeting where we sort of got crucified.