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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. How Google (and others) define search intent.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. Initially, I was a little conflicted about the whole not provided affair. What Is Not Going Away.

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The unimportance of product names

37signals.com

This is Signal vs. Noise , a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. Apr 27 2010.

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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How can Visual Search Change SEO for E-Commerce?

Duct Tape Marketing

How can Visual Search Change SEO for E-Commerce? The search engine optimization is all about facilitating the end user with the best possible search results. Visual search is also a step forward in creating ease and comfort for the users to search products by images.

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6 Tips to Choosing a Great Company/Product Name

www.startupnextdoor.com

The Self-Serve Startup » 6 Tips to Choosing a Great Company/Product Name. When naming your company you’re naming your baby. So give your baby a name that will still be a good name when she’s all grown up. If you can’t get.com, I say forget about it. How about CloverTechnology?

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6 Essential Principles Of Designing a High Converting Site Search Experience

ConversionXL

A couple weeks ago, we dug into internal site search & found that in some cases , searches performed by only 10% of the site’s total traffic made up nearly 40% of the companies overall revenue. Then we went into my 3 favorite methods for increasing conversions by improving the search experience.

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