abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Up and Running

MAY 1, 2014

Accommodate your investors, and keep explanations of your product simple and direct, using terms that everyone can understand. Products and Services. Milestones and Metrics. If you need more space for product images or additional information, use the appendix for those details. This is your product or service.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

FEBRUARY 21, 2017

At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. Is your product or website useful in any way? User testing is basically testing a product or experience with real users. Net Promoter Score (NPS). Here’s what it all means: Useful.

Conversion 103

Conversion Metrics Architecture Design 103

ConversionXL

MARCH 16, 2016

What’s So Special About The Net Promoter Score? Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It relies on only one question: How likely is it that you would recommend our company/product/service to a friend or colleague? Image Source.

.Net 48

.Net Metrics Retention Aggregator 48

David Teten

DECEMBER 3, 2019

Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. Russell Rothstein, Founder and CEO, IT Central Station , a product review site, said, “We see VCs on our site very often. They read reviews of the products of target investments.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 11, 2019

The lessons in this post apply broadly to many types of surveys that seek to understand how people feel about your company, product, or service and why they feel that way. Still, for simplicity, this article uses Net Promoter Score as an example. The limitations of Net Promoter Score. For one, it’s widely used.

Software Review 132

Software Review Customer Algorithm .Net 132

ConversionXL

MAY 16, 2018

Know the difference between leading and lagging metrics. Lagging indicators are often very difficult to change directly, especially if you have an established product or service. As you can see, leading metrics differ wildly depending on the brand and industry. Identify the key indicators of a well-designed offline experiment.

Marketing 133

Marketing Metrics Programming Design 133

ConversionXL

NOVEMBER 15, 2018

Imagine you want to test a headline on a product page. And while the value of testing may be apparent to those involved in it, individual test results do not aggregate into ROI calculations made in the C-Suite. Their initial A/B test revealed that a badge number increased daily active users by 7% and boosted key engagement metrics.

Artificial Inteligence 101

Artificial Inteligence Algorithm Audience Campaign 101

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. This means when you buy a paid web analytics tool you'll be hobbled until you buy the versions of the product that actually do the job you want (and more). In case of Coremetrics… well you know.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

JUNE 13, 2016

For example, a concept that tests UVPs on the home page could run in parallel with a test that displays customer opinions on the product page. An (extreme) example: In test 1 you would like to test the placement of the product recommendations on the product page. This means the variants must be reasonably combinable.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

ConversionXL

JULY 10, 2019

To illustrate, let’s say you were responsible for driving 4,000 net new email subscribers each month. On a micro level, each section or chart should lead with priority metrics, or KPIs , followed by secondary metrics. . That focus can encourage clients to overweight metrics that you shouldn’t optimize. Why it happened.

Metrics 133

Metrics Analytics Green Aggregator 133

ConversionXL

AUGUST 14, 2019

We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. Your join key could be a page URL, product name, user ID, or many other things. Select dimensions and metrics you want to compare.

Analytics 123

Analytics Metrics eCommerce Search 123

Up and Running

AUGUST 12, 2015

You’ll be able to think through your assumptions, what you think you can charge for your product or services, and what you think it’s going to cost, and then you’ll be able to see the bottom line. A persona is an aggregate of all the traits that your customers have, so that it becomes your most common customer.

Forecast 60

Forecast Video Business Plan United States 60

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Or adding a product to their Wish List. All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

Cracking the Code

OCTOBER 10, 2008

Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Brian, Paglo www.paglo.com. Great list! Great list!

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

SEPTEMBER 10, 2019

I love looking at cost per account acquired as a key metric to share with potential acquirers. Well, in order to be “bankable,” meaning a company that a bank would lend to, you have to have some of these metrics dialed in. They can simply grow quite quickly by winning new customers. Take Intercom customer, Unity.

Entrepreneur 49

Entrepreneur Switzerland Revenue Differentiation 49

Hearpreneur

JANUARY 9, 2019

B&W is rooted in these principles at a product and brand level. The grand idea for my store is to eventually have mothers who are artists and artisans to vend their products through our site. Since our tool didn’t JUST monitor press but incorporated different metrics like Facebook reactions, citations, various indices etc.

Naming 84

Naming Virginia Chad Entrepreneur 84

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. What products do they buy? Why Segmentation?

Analytics 105

Analytics Web Search Non-Compete 105

abovethecrowd.com

APRIL 20, 2016

Many have noted that the aggregate shareholder value created by all of the Unicorns will vastly overshadow the losses from the inevitable failed unicorns. Anything that hints of a down round brings questions about the success metrics that have already been “booked.” If you over-fund the industry, aggregate returns fall.

IPO 40

IPO Term Sheet Silicon Valley Valuation 40

ConversionXL

JULY 11, 2016

Use mini-stories describing your product/service instead of (empty) umbrella terms that everyone else uses. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Symptoms – which symptoms does your product solve?

PPC 48

PPC Analytics Video Non-Compete 48

Startup Lessons Learned

MAY 4, 2021

But beyond its products, Coinbase is an interesting company in itself. But if I see a really great piece of work product, I generally will just try to, say hey, let's post this on the blog externally. It kind of aggregates technology content, I suppose. I was writing some software, I was doing some product management stuff.

IPO 113

IPO Cofounder Technical Review Government 113

Cracking the Code

FEBRUARY 4, 2008

This introduction was also the opportunity to illustrate the amazing growth of our software and saas portfolio in the past years, with aggregated revenues reaching $1.2B What metrics should I be using to drive a saas business? If you want to learn more on SaaS metrics, you can read my previous blog post. One Datacenter.

Software Review 48

Software Review South Korea IPO Portfolio 48

VC Cafe

JANUARY 16, 2011

Craze Productions. For mobile backhauling applications, FibroLAN is now offering the Falcon SE product line. These products provide powerful features that allow significant OPEX savings through easy commissioning, simple service provisioning and advanced monitoring tools (including SLA assurance and alarming). Fibrolan. -

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. It started in college when I started my own music marketing and production company. Which metrics do you most rely on to understand your business itself. This is because there are a myriad of loan products out there.

Small Business 95

Small Business Finance Forecast Metrics 95

Duct Tape Marketing

MAY 25, 2018

you get rid of things like net neutrality, which is a win for the carriers and win for other people, and because the way our political system works, and in Europe, the lawmakers wanted to give a win for the people so this seems like an easy win. They bought a product. Ryan Urban: It’s a combination of both.

Marketing 65

Marketing Europe Canada Email 65

VC Cafe

JUNE 19, 2020

There’s an increasing interest from institutional investors in particular, but also high-net-worth individuals, private banks and a variety of other players who are thinking to make more impact investments than we’ve seen in the past couple of years.”. Tech products and services command a high profit margin of 12.4%.

Venture Capital 174

Venture Capital Global South Africa 174