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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. Facebook works.

Metrics 165
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. Brand advertising starts to move online, boosting premium display, video and social media. Direct Response Advertising becomes ever more efficient.

Internet 113
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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

But even more exciting is when I see inflection points of adoption — which is why 2011 was a particularly exhilirating year for me. What We Saw in 2011…. The list of applications to engage, empower and organize citizens continues to grow, and will be one of the most defining legacies of 2011.

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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. Ads are effective. As I said, YOU are the product. Believe me.

New York 311
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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. Advertisers could take advantage of their lack of self-control.

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Twitter Link Roundup #114 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Small Business and Startups: End-of-Year Mishegoss, 2011 Version – [link]. Small Business and Startups: End-of-Year Mishegoss, 2011 Version – [link]. The 50 funniest tweets of 2011- [link]. The Real Story Behind Apple’s ‘Think Different’ Campaign – [link]. – [link]. Seriously?

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Shopping Cart Abandonment: Why It Happens & How To Recover Baskets Of Money

ConversionXL

Billion lost in 2009, to $9 Billion in 2011, the amount of money lost due to cart abandonment has been climbing rapidly over the last few years. Back in 2011, comScore reported nearly half of all online online purchases had some sort of “free shipping” offer. in Q4 2012). The truth is, from $1.2 image source. Millions ($).