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Build it and they won’t come: How and why growth hacking came to be

The Next Web

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Channel instability. The creation and destruction of channels is a common occurrence today. Channel saturation. 05 percent CTR on Facebook in 2011.

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[Interview] RIM Eyes Southeast Asia’s Developer Scene

YoungUpstarts

BlackBerry DevCon Asia 2011 will be held in Bangkok, Thailand this year. The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB. Approximately 3,000 apps available for PlayBook. Available in more than 100 countries around the world.

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HOW TO: Hire the Perfect CTO

mashable.com

May 7, 2011 03:05:36 Reply 0 Flag this comment jpp123 Follow A CTO needs to have vision of their own, not just share the company vision. May 7, 2011 03:24:52 Reply 0 Flag this comment LarryN1 Follow A good profile for most if not all hires. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

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How to get beta signups for your startup in 9 steps

thenextweb.com

16th September 2011 by Harrison Weber. 1 A viral launch page. If you can’t get into LaunchRock, take a look at Launch Effect , a viral ready WordPress theme. #2 Finding the Perfect Scuba Diving job « « eBook RevieweBook Review says: September 28, 2011 at 9:30 pm. [.] Part of The Next Web family.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

CEO hinted to WSJ that it may go public in early 2011. Monetization: virtual goods (1/3 of total revenues); Partnerships with major brands (currently partnered with H&M and Travel Channel); forecasted to hit 6mm users by end of Summer 2010. Note that these are “gross” revenue numbers. I would also note that they claim 2.1

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

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HOW TO: Build an App for Your Small Business

mashable.com

It’s also a good idea if you want a cohesive campaign that reflects your company’s goals, messaging and branding across multiple channels, from Facebook to smartphones. Office for Mac 2011 Delivers the Good. Image credits: Flickr, goincase. Checkins Come to NBCs "Chuck" Tonight Just in Time for Halloween: Zombify Y.