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Technology, Innovation, and Modern War – Class 17 – Organizational Design – Safi Bahcall

Steve Blank

Joe Felter , Raj Shah and I designed a class to examine the new military systems, operational concepts and doctrines that will emerge from 21st century technologies – Space, Cyber, AI & Machine Learning and Autonomy. Today’s topic was Organizational Design and Modern War. Organization Design. And Finals Prep.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful resort for a full three days. Julian Gaviria (@juliangav) March 30, 2018. Stefan Koenig (@koenigst) March 30, 2018. — Tom van den Berg (@TomvdBerg1) March 28, 2018. And we’re off!

Retention 106
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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

Crowdfunding has become common place for new products and new brands. Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have.

Campaign 145
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. When Mixpanel makes the most sense : If your website or app is your product, however, Mixpanel offers the granular detail that’s essential for monitoring user behavior.

Analytics 119
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. Brand vs product marketing: Friends or foe? They rely on each other for success.

Marketing 110
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How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

Black Friday and Cyber Monday sales represented $123 billion in revenue in 2018. People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers.

Campaign 123
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Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

Elite Camp 2018 (10th anniversary!) Positioning: Is it really the product you have to differentiate or is it the experience? The growth system is broken: product, marketing and sales are siloed. Design = rules. Active campaigning works. If you want more product adoption, market to your user base. .