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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

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6 Awesome Tools To Make Your Startup Smarter In 2020

YoungUpstarts

Although help comes in the form of diligent teams and reliable investors, in order to come at par with established names, a startup needs to rope in useful tools and resources which can standardize things. We’ve conducted extensive research and compiled a list of the 6 must-have tools and resources that can make your startup smarter in 2020.

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Mark Hauser’s Hauser Private Equity Spearheads Major Deals in Industrial Sector

The Startup Magazine

With over three decades of experience in private equity investments, acquisitions and mergers, Mark Hauser has developed a keen ability to recognize trends and do his due diligence. In tandem with these efforts toward organic growth, they will also explore opportunities for inorganic growth through acquisitions.

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9 Success Principles To Propel Your Next New Venture

Startup Professionals Musings

Customer feedback, including blog comments, usability reviews, and early user testimonials, build relationships and provide credible marketing to the broader customer community. Use open-source e-commerce and website software, including web-chat software and PayPal, rather than building expensive customized solutions.

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Build vs. Buy: Which is Right for Your Business?

ConversionXL

Product leaders often believe it’s cheaper to buy software than build it. You don’t need a large development team or outside capital to build your own software from scratch. Gartner forecasts enterprise software spending will total almost $572 billion worldwide by 2022. The problem your new software or technology will solve.

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Accel 2021 Euroscape: On the path to global dominance?

Cracking the Code

Before answering this, let’s take a look at what happened in the global software and cloud market over the last year. Global market snapshot The world now has 10 software and cloud giants worth more than $100B, representing $4.1T in Sept 2020. The cloud IPO market has also been very active with 32 IPOs vs. 17 in 2020.

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Going Public Circa 2020; Door #3: The SPAC

abovethecrowd.com

If you are looking past or through Covid — and why not, all of Wall Street is — the topic du jour in Silicon Valley is Special Purpose Acquisition Companies, or SPACs. The numbers from 2020 are truly astonishing. The average company that has gone public in 2020 was underpriced by 31%. What are they, and do they matter right now?

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