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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. and AdWords ads.

Metrics 165
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The Definitive Guide to Google Analytics 4

ConversionXL

With the introduction of GDPR laws in Europe and enhanced privacy online, it’s becoming more difficult to track users with cookies. It also gives you access to predictive metrics to help identify users and actions that may lead to a purchase. If you’re tracking metrics for mobile, “Firebase” will provide similar stats for your apps.

Analytics 146
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Technology, Innovation, and Modern War – Class 17 – Organizational Design – Safi Bahcall

Steve Blank

But it wasn’t the tank as a technology, by itself, that allowed Nazi Germany to take over Western Europe in a matter of weeks. I’m not going to talk about reforming the acquisition process, which many of your class speakers have mentioned and does need to get done. For example, the tank was invented in the mid-1910s.

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Europe Consumer. (1). In search of Europe's next tech stars.

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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

I used one of my simpler acquisition custom report, and after I apply the segment, this is what it looks like… Roughly 14% is the answer. And, you can see the all important metric of Conversion Rate. Acquisition, behavior, outcomes! I LOVE custom reports [ Five Smart Downloadable Custom Reports ]. Nice report right?

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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. How does retention differ among different acquisition channels? Acquisition Efficiency. Will this cohort help me improve that metric?”. How did that effect their average order value?

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Cracking The Code: New SaaS 13 Index: Welcome to LogMeIn.

Cracking the Code

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.