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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

While we’ve often talked about organic Content Marketing, today we have guest blogger and entrepreneur, Garett Gan sharing his views on Content Marketing with paid advertising. Sometimes, paid advertising tools and platforms can be a great supplement to these more traditional means of distribution. Start with those notes already!

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Integrating Creativity in Business

Duct Tape Marketing

In this episode of the Duct Tape Marketing Podcast , I interview Sarah Avenir, writer, researcher, and partner and CEO at &yet , a design and software consultancy that’s kind of hard to describe. Sarah has been featured in publications like The Huffington Post, New York Observer, and Offscreen Magazine.

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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

Two weeks ago, my partners and I here at NextView Ventures announced our second fund. And since we will continue to look proactively at new seed-stage tech startups over the next few years, the question becomes: What, then, will these companies look like? Step-Function Ad Tech.

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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

Started in 2008 by Eran Gilad, Yaniv Ben-Arie, Asaf Shtekler and Niv Singer, the company has a headcount of 15 in Tel Aviv and works with Israeli agencies and advertisers. million in a second round led by previous backer Genesis Partners and joined by T-Venture , the venture capital company of Deutsche Telekom. Innovid raised $4.1

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23 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Due to business, I am free to spend my time and money as I see fit. Financial freedom due to business enables me to grow my business and pay my employees, but it gives my family the quality of life that I want for them. When I started my business, I also discovered my passion for advertising and it leads me to where I am today.

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Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. Roughly a quarter of Internet users block advertising, meaning that one in four paid ads never reaches the intended audiences. According to Harvard Business Review : .