YoungUpstarts

SEPTEMBER 30, 2018

by Shailendra Nagarajan, Senior Product Marketing Manager at DataWeave. With these insights, brands can understand the marketplace better, improve their strategy and increase their sales. For example, if your products are listed on Amazon you will gain greater exposure and your sales numbers are likely to skyrocket.

eCommerce 127

eCommerce Channel Artificial Inteligence Technical Review 127

ConversionXL

JULY 10, 2019

Some content marketers have it “easy,” working in highly visual industries (e.g. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. For marketers, video is having its moment.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

YoungUpstarts

MAY 29, 2011

more likely to successfully scale with sales driven startups than with product centric startups. Founders overestimate the value of IP before product market fit by 255%. Startups need 2-3 times longer to validate their market than most founders expect. Solo founders take 3.6x less likely to pivot.

Silicon Valley 230

Silicon Valley Cofounder Technical Cofounder Startup 230

This is going to be BIG.

FEBRUARY 22, 2010

VP of Sales, Monetate - Philadelphia, PA A finger hovers above a mouse button. Every day, Monetate ( www.monetate.com ) helps major online retailers like QVC, Casual Male, and Urban Outfitters, to make the most of their online marketing dollars. Let’s face it, most successful businesses are—at their core—sales organizations.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Steve Blank

MAY 29, 2011

The solution I’m exploring is a just in time learning methodology that accelerates founders’ learning curve by aggregating relevant content, peers and mentors.&#. more likely to successfully scale with sales driven startups than with product centric startups. Hmm, now I’m getting intrigued. Solo founders take 3.6x

Technical Cofounder 334

Technical Cofounder Early Stage Startup Silicon Valley 334

View from Seed

MARCH 24, 2021

So, we decided to aggregate NextView’s “greatest hits.” Entrepreneurs should know their audience, and most importantly, how savvy it is about the company’s particular market segment.” Why Do Consumer IPOs and B2B IPOs Get Treated Differently? Your pitch deck is central to fundraising success.

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

Transformify

MARCH 9, 2017

B2B Content curation and B2B content aggregation are very powerful, and if used properly, can tremendously boost the outreach and secure new leads. A number of industry leaders are relying on B2B content curation to drive traffic to their web pages, educate their users and generate new leads.

Curation 40

Curation B2B Aggregator Lead Generation 40

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. For some answers, What is Avinash's typical day like?

Analytics 131

Analytics Marketing Campaign Metrics 131

Up and Running

MAY 21, 2014

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar.

Marketing 72

Marketing Social Media Sales Media 72

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. "Let's just get people on the phone and our sales reps will convert!" The suggestions engine they have.

Web 164

Web Design Marketing Security 164

SoCal CTO

AUGUST 3, 2010

5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. Most were on paper and video; 20 were invited to pitch in person.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

David Teten

SEPTEMBER 23, 2017

The extreme example of this are algorithmic investors in the public markets, who design algorithms which trade on the designer’s behalf, as opposed to making trading decisions directly. High-frequency trading, algorithmic by its nature, is estimated to account for at least 50% of US equity markets trading volume. . 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

YoungUpstarts

OCTOBER 2, 2014

by Hana Abaza, Director of Marketing at Uberflip. Today’s marketers know that content works. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

Venture Chronicles

APRIL 20, 2014

Ping Identity has gone through a top to bottom transformation in marketing over the last year. A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates.

B2B 45

B2B Marketing SEM Bandwidth 45

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

SEPTEMBER 2, 2019

Not only can it enhance the user’s experience on your site—no need to fill out a registration form or remember yet more password—it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status, and interests. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

Up and Running

JUNE 22, 2021

For proof, you need to look no further than today’s market trendsetters. They’re both prime examples of businesses finding ways to outcompete everyone in their respective markets by doing things faster, cheaper, and better than everyone else. Increase marketing ROI.

B2B 102

B2B Campaign Analytics Operations 102

Duct Tape Marketing

JUNE 30, 2017

The Definitive Guide to Data-Driven Marketing written by Guest Post read more at Duct Tape Marketing. Corporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. What is Data-Driven Marketing? That’s data-driven marketing. Sound familiar?

Marketing 54

Marketing B2B Database Campaign 54

VC Cafe

APRIL 21, 2022

Last May, Snap released their new AR-enabled version of Spectacles and called them “the new Spectacles” The product isn’t available for sale like in previous version, but rather was given out for free to about 200 creators in 30 countries who filled an online form. trillion times in aggregate ( source ). Snap Spectacles.

Mobile 198

Mobile Global Aggregator Bootstrapping 198

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. Maybe ten years.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

crowdSPRING Blog

JULY 29, 2016

There are thousands of articles, videos, and books out there, all eager to tell you the “secret” to effective content marketing. There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing , along with 80% of B2C businesses. The finely honed sales pitch?

Marketing 48

Marketing B2C Audience Aggregator 48

Scalable Startup

JANUARY 12, 2015

My role was to analyze all aspects of the company and then find their unique opportunities to “take it to the next level” It opened my eyes to the fascinating ( never thought I’d say that about reviews) details of this market segment and its ubiquity in all important Online Marketing. Yelp pioneered 2.0

Management 20

Management Los Angeles Angel Investor B2B 20

ConversionXL

JUNE 24, 2014

Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests. Impressive, but given only 3.4%

Social Network 130

Social Network Viral Social Media B2C 130

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. Start with aggregating scarce and in-demand inventory. Investment stopped, and entrepreneurs focused on other categories.

B2C 136

B2C B2B Demand Vertical 136

abovethecrowd.com

JUNE 2, 2021

Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. That’s why it is a tried and true marketing scheme. Warren Buffet, 1997. You know what customers like more than free stuff?

IPO 82

IPO Customer Matching Silicon Valley 82

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Cracking the Code

JANUARY 28, 2008

Online marketing has revolutionized consumer marketing by providing a clear return on each dollar spent and making the marketer accountable for results. Online marketing changed it. Want to be the best marketer on earth? sales and marketing. (10). Watch this! Cloud Computing. (1). Europe Consumer. (1).

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Scalable Startup

JANUARY 12, 2015

My role was to analyze all aspects of the company and then find their unique opportunities to “take it to the next level” It opened my eyes to the fascinating ( never thought I’d say that about reviews) details of this market segment and its ubiquity in Online Marketing. > The Bottom Line: ReviewInc.

Aggregator 20

Aggregator Management Los Angeles Angel Investor 20

mashable.com

SEPTEMBER 22, 2008

Since there are hundreds of new apps coming on the market every year, we figured it was time for an update. Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. NetBooks – Marketing, sales, inventory and financial control in one place.

Software Review 78

Software Review Social Media Social Network Software 78

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

MARCH 23, 2010

In case of WebTrends replace those terms with Marketing Intelligence / Visitor Data Mart etc. Yet case studies in some sense reduced risk, even if they were simply over blown marketing fluff written by the vendor. Marketing strategies (from forums to display to search to social to mobile to…). Usually for free.

Analytics 118

Analytics Web Metrics Channel 118

Duct Tape Marketing

MAY 6, 2013

You either took your stuff on the road and sold it door to door or you showed up somewhere near the center of town and rented a stall in the market or bazaar. eBay aggregated buyers and sellers of stuff, mostly stuff in the attic and garage, and took a fee on the sale. photo credit: Bert Kaufmann via photopin cc.

Channel 60

Channel Small Business Distribution B2C 60

VC Cafe

JUNE 22, 2010

Twenty Israeli startups will come to London to meet with top players in the UK market and present their latest innovations in a showcase event hosted by one of the world’s largest professional services organisations. Celeno and its partners deliver to the market Wireless Video Systems that solve the home wiring problem for HD video streaming.

Media 145

Media Social Network Flash 145

Agile VC

MARCH 8, 2012

The secondary wave of VC-backed IPOs has also come to fruition… both consumer facing (Yelp, Demand Media, Pandora, Carbonite, HomeAway, Angie’s List, et al) and B2B (Jive Software, Brightcove, Imperva, Responsys, etc). I see several dynamics at work in today’s IPO markets.

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

VC Cafe

JANUARY 16, 2011

Founded in 2003, ASOCS develops and markets MultiComms.processors that provide seamless connectivity over diverse wireless networks. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Ceedo Technologies.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103