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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. You Must Produce Your Own Videos.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Most people won’t buy anything on the first visit, so you need to capture emails. However, research supports that people read most or half of their emails , respond to passion, hate being pitched, HATE irrelevance, and won’t mind frequent emails as long as that email is relevant, interesting, and specific to their needs.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads. Publishers will get their ad revenue. They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g.,

Caching 140
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You Should Probably Send More Email Than You Do

www.kalzumeus.com

You Should Probably Send More Email Than You Do. One medium I’ve never made much use of personally is email. This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Give me your email address and I’ll send you things that you’ll enjoy. by Patrick.

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Gated vs.Ungated Content: What Works Best in Today’s Market?

Duct Tape Marketing

Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): Duct Tape Marketing really helped me to shave at least six to eight months off of work that I was dreading after leaving the corporate world. Click on over and give us a review on iTunes, please! It's time to transform your approach.

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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators. The Week 6 Lecture: Revenue Model. This week’s lecture covered the Revenue Model including questions like these: How does your company make money? What types of revenue streams are there? So they sent out mass emails to create demand.

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3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World

YoungUpstarts

Every time you get a review, you should know about it almost immediately either via email or preferably via text or mobile app notification. With just 5 minutes a day, you can have a rock star reputation and drive repeat revenue. Facebook (has more than 3x the reviews of Yelp). com (mostly service industry).

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