Occam's Razor

MARCH 23, 2021

power real-time actions and future decision using automation and algorithms. This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). Matched market tests. Meta-analysis.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

YoungUpstarts

AUGUST 30, 2017

This way, you get more mileage out of a well-written post, and bring in new visitors from other channels. Similarly, you can update the old post for even longer on-page time metrics, as well as more recognition from Google Search. This is actually a ranking metric in the most current iteration of Google’s Search algorithm.

Curation 164

Curation Analytics Social Media Metrics 164

SoCal CTO

AUGUST 4, 2011

Where’s the mystery (see Matching Algorithm )? How will you be taking this to market? What channels will you use (e.g., What are your key Startup Metrics ? Often this ties to marketing support. Analytics/Metrics - what are the key startup metrics that you will need to track? Other types of users?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

Where’s the mystery (see Matching Algorithm )? How will you be taking this to market? What channels will you use (e.g., What are your key Startup Metrics ? Often this ties to marketing support. Analytics/Metrics - what are the key startup metrics that you will need to track? Other types of users?

Developer 384

Developer Founder Viral Oauth 384

Up and Running

JUNE 27, 2018

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. Here are the most common slip-ups when you’re trying to build effective marketing campaigns—and how you can address them: 1. Lack of a marketing plan. You need to have a solid marketing plan in place.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Key brand tracking metrics. Market share. Have you built perceived value ?

Metrics 157

Metrics Marketing Campaign Audience 157

SoCal CTO

DECEMBER 9, 2009

Where’s the mystery (see Matching Algorithm )? How will you be taking this to market? What channels will you use (e.g., What are your key Startup Metrics ? Yes, a lot of these questions are partially answered in a business plan / presentation deck / marketing plan. What’s different, special here? Administrators?

Software Developers 292

Software Developers Software Development Developer Software 292

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

DECEMBER 1, 2016

In reality, the path is much more complex, and usually includes various marketing channels – organic and paid search, referral, social media, television. But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? Image Source.

Conversion 48

Conversion Analytics Algorithm Channel 48

YoungUpstarts

SEPTEMBER 16, 2020

Have the knowledge you need and don’t be fooled by these common marketing automation myths. Marketing automation is a valuable tool for companies of all sizes and across all industries. By making the decision to invest in a marketing automation platform, here are just a few of the benefits you can expect to see: . RD Station.

Marketing 179

Marketing SMS Campaign Channel 179

ConversionXL

MARCH 31, 2021

With content marketing, it can be easy to get lost in the noise and miss what matters. For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. But given marketers are often limited on time and resources, which should you prioritize if you have to choose?

SEO 163

SEO Metrics Social Media Audience 163

YoungUpstarts

APRIL 3, 2015

by Jake Dacillo, Marketing Director, Balboa Capital. In doing so, they are presenting alternative lenders with an opportunity to seize market share from banks and credit unions and provide more loans to Main Street business owners. So, it is only natural for these institutions to focus their efforts on larger transactions.

Small Business 100

Small Business Technical Review Technology United States 100

ConversionXL

APRIL 13, 2017

As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team. Quick Primer on Growth vs. Marketing. In this worldview, there’s nothing fundamentally different about a growth role and a marketing role.

Analytics 99

Analytics Engineer SEO Channel 99

Duct Tape Marketing

AUGUST 23, 2023

The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast , I interview Lloyed Lobo. 00:30): Hello and welcome to another episode of the Duct Tape Marketing podcast. Would you support that idea? [10:39]

Community 51

Community Kuwait Cofounder Bootstrapping 51

ConversionXL

FEBRUARY 19, 2016

There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. So they update their algorithms religiously to try to do that. Well, as Google’s algorithms have advanced, the two end up being quite the same. Of course, it’s not so simple. CRO and SEO should work together perfectly.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. From there, views increased for each video powering the channel to get over three million likes. By mixing up evergreen and trending content, you can ensure your channel never becomes stale.

Sales 115

Sales Customer Viral Marketing 115

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. Bonus: For more on next steps and attribution modeling please see: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models. ].

Search 154

Search SEO Analytics Engineer 154

Duct Tape Marketing

DECEMBER 18, 2019

Transcript of Why Page Speed Matters on Your Website written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode is a Duct Tape Marketing Podcast, and is brought to you by pixelz.com. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast. Transcript.

Java 40

Java Metrics Mobile Technical Review 40

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

YoungUpstarts

JULY 31, 2011

Both these tools use a proprietary algorithm consisting of 40 different metrics, to track and score bloggers and tweeters – in any language and country – according to their influence. Both are influential, but BlogLevel and TweetLevel recognize and emphasize their influence differently.

Social Media 184

Social Media Algorithm Public Relations Asia 184

Duct Tape Marketing

MAY 11, 2017

4 Onsite SEO Tips You Can’t Put Off in 2017 written by Guest Post read more at Duct Tape Marketing. Even websites that serve dynamic mobile user experience (meaning, content, and links are different on mobile), will need to consider how a “mobile-first” algorithm update could affect onsite SEO factors. 2 – Improving Page Speed.

SEO 47

SEO eCommerce Denver Mobile 47

ConversionXL

AUGUST 19, 2016

Marketers need to face mobile optimization head on by identifying the barriers that prevent your users from converting and taking action against them. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

JANUARY 24, 2017

Digital marketing moves at a fast pace. Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. A profound knowledge in every aspect of marketing and business development is necessary (e.g.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

JUNE 8, 2017

I will also discuss common traps to avoid, available tools in the market and additional resources you could use to strengthen your skills and improve your success rate. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Algorithmic segments. Marketing campaigns.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

DECEMBER 16, 2020

As Kurt Andersen puts it: The end has come for making marketing decisions based on gut instincts; everything marketers do in the digital world can now be tracked, from the first click all the way to the deal close. For almost 20 years, marketing professionals have reported that only 5 user tests can reveal 80% of usability issues.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Metrics for your demand generation funnel. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JANUARY 30, 2013

Wrong metric. The problem is with the metrics used – direct sales are a very bad metric to use for social. It’s even worse when you are just starting out, trying to get your product to the market. So direct sales numbers are not a good metric to look at when it comes to social media, but what is then?

Social Media 134

Social Media Sales Media Social Network 134

ConversionXL

NOVEMBER 6, 2017

In any experiment, some metric within some group usually changes, but whether we’ve invested in the statistical rigor to discover it is another question altogether.”. Knowing these finer details can help meaningfully shift your metrics in a positive direction, where they may have once been plateauing. Image Source.

Chad 112

Chad Mobile Technical Review Aggregator 112

The Startup Magazine

FEBRUARY 23, 2020

The right communication channel can bring colleagues together, enhancing productivity. Small enterprises can also start gathering new target markets and convert hot leads to potential long-term customers. The system uses computer algorithms to call telephone numbers fed to a database. Improved Customer Service Management.

Artificial Inteligence 124

Artificial Inteligence Startup Campaign Database 124

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

AUGUST 9, 2021

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics!

Metrics 142

Metrics Analytics Campaign Conversion 142

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. YouTube is magnificent. Not even close.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

ReadWriteStart

AUGUST 17, 2011

Understand your distribution channel, or how you reach your customers. Having feet on the street was a good complement to gaining market share and attention, especially for an Internet business. Having feet on the street was a good complement to gaining market share and attention, especially for an Internet business.

Internet 142

Internet St. Louis New York City Entrepreneur 142

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. Even by July 2014, Facebook’s core application had effectively saturated the US market, with more than 80% of US adults on Facebook. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x.

Valuation 48

Valuation Technical Review Forecast Social Network 48