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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. For early-stage consumer companies I would be careful not to market futures at all. And they’re reading your press articles and thinking, “shit, they have everything figured out.&# I wrote about it in detail in this article.

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Why Early-Stage VCs Should Be Careful About Intros from Bankers

Both Sides of the Table

There is one source I never liked and no early-stage VC should – investment bankers. But as a source of deal flow it is last on my list and both entrepreneurs and VCs should be careful about working with bankers on an early-stage (seed, a-round) deal. [no, We are judging how well you are coached on stage.

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The Importance of Proprietary Deal Flow in Early-Stage VC

Both Sides of the Table

I think the issue I have always had with investment bank pitches was best summed up in this article about Y Combinator in which Paul Graham apparently made the following quotes. ” The other Paul Graham quote from the article is this: “The other thing they say is that they can’t tell on Demo Day which are the good start-ups.

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Customer Validation - 33 Great Articles

SoCal CTO

" Today I had two conversations with early stage startups (see Free CTO Consulting ). I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying." " One was an enterprise software product. Customer Validation 101.

Customer 227
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10 Tips For A New Venture To Survive The Early Years

Startup Professionals Musings

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Set expectations accordingly. Solicit funds from friends and family.

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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Early Stage Marketing and Branding – Farida Fotouh.

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10 Keys To A Startup Surviving The First Five Years

Startup Professionals Musings

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Set expectations accordingly. Solicit funds from friends and family.