Steve Blank

JUNE 26, 2014

Next we teach Distribution Channels (how are you going to sell the product) and Customer Relationships (how do you Get/Keep/Grow customers) and Revenue Streams (what’s the Revenue Model strategy and pricing tactics.) Finally we move to the left side of the canvas to teach the supporting elements of Resources, Partners, Activities and Costs.

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

View from Seed

JANUARY 6, 2021

When a company is pitching a VC, there is typically one partner who is the advocate for the deal and is shepherding the process. Part of what I like about working with my partners is that I really believe that our collective decision-making is better than our decision-making as individuals.

Partner 180

Partner Distribution Founder Acquisition 180

Steve Blank

SEPTEMBER 5, 2018

Since NewTV won’t be making the content, they will be licensing from and partnering with traditional entertainment producers. NewTV will depend on partners like telcos to distribute the content. With enough cash in the bank, Katzenberg can afford to create content, sign distribution deals, and see if consumers watch.

Lean 335

Lean Burn Rate Startup IPO 335

Brandanew

APRIL 22, 2016

The content is ready and now post-publishing you’re on to emailing your list, reaching out to influencers, and distributing on your social channels. Sometimes, paid advertising tools and platforms can be a great supplement to these more traditional means of distribution. Outbrain. . . Content.ad. StackAdapt.

Advertising 100

Advertising Distribution Marketing New York City 100

ConversionXL

NOVEMBER 9, 2022

In this article, you’ll learn how to use data visualization to scale your organization through partner networks, sales enablement, and product-led content. How you present information is critical to getting viewers to understand what they’re looking at and getting buy-in, whoever the audience may be. Collaborate with partners on data.

Marketing 110

Marketing Analytics Channel Social Media 110

Up and Running

SEPTEMBER 2, 2020

Does partnering with other businesses make sense? Here are a few of the advantages to consider when partnering with another brand or business. Depending on who you partner with, this could be an entirely new complementary audience or an expansion of the market you already serve. But what if you own a small business?

Small Business 153

Small Business Reputation Partner Revenue 153

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Choose influencers based on influence, not audience size 5. Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Lessons Learned

SEPTEMBER 12, 2008

You might get a bunch of inbound emails from other press and partners, and all of these things can contribute to a feeling that you’re on your way to getting tons of traffic. These are things that if you get right, you can optimize your way into a big, sustainable audience. It strokes your ego.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

VC Cafe

APRIL 5, 2020

A key problem tech companies are aiming to help solve is communication – in particular to ensure that critical information about COVID-19 reaches the global audience that needs it. Content can be generated in different languages and distributed to a global audience very quickly, and at high volumes.

Audience 107

Audience Global Video Retention 107

ConversionXL

NOVEMBER 10, 2021

Use this information to identify what interests your audience. This will help you build a picture of the target audience that will underpin your digital advertising strategy. By conducting competitive research , you can spot new opportunities to grab audience share. Which terms are people using to search for your products?

Advertising 131

Advertising Cost Customer PR 131

View from Seed

AUGUST 17, 2021

It’s by far the longest time I’ve spent working on any one thing, and I feel very blessed to have been able to work with my partners, colleagues, founders, and collaborators. My partners will tell you that I am an incredibly impatient person. You want someone who will challenge you and be an intellectual sparring partner.

IRR 205

IRR Dilution Founder Portfolio 205

YoungUpstarts

AUGUST 31, 2011

In a developer panel discussion this morning, there was a muted but robust discussion around the creation, distribution and monetization of apps. CEO and co-founder of Swagsoft Aldric Chang recommended search engine optimization (SEO), especially for apps that have highly targeted audiences, such as those for legal and medical use.

Asia 196

Asia Singapore Application Development Social Media 196

View from Seed

AUGUST 17, 2021

It’s by far the longest time I’ve spent working on any one thing, and I feel very blessed to have been able to work with my partners, colleagues, founders, and collaborators. My partners will tell you that I am an incredibly impatient person. You want someone who will challenge you and be an intellectual sparring partner.

IRR 156

IRR Dilution Founder Portfolio 156

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Distribution costs have, too. The industry finally has one of their own at the helm of the largest YouTube network. .” hours of TV / day.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

VC Cafe

APRIL 15, 2024

Initially, many publishers were slow to recognize the internet’s impact on their business model as distribution and the classifieds and ad worlds split – or what Ben Thompson calls the “ Great Unbundling ”. The creation of content, but especially the sharing of content became a zero cost game. What do you think?

Generative AI 142

Generative AI Media Artificial Inteligence Vertical 142

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. Roughly a quarter of Internet users block advertising, meaning that one in four paid ads never reaches the intended audiences. Find the right site for your target audience. A loophole to get past ad blockers.

Technical Review 105

Technical Review Software Review Audience Advertising 105

Up and Running

MARCH 8, 2022

Who your audience is and what the purpose of the plan is will determine what sections you need to include and what you can skip. If you sell your widgets in retail stores, it will be important to describe your distribution plans in your Sales Plan chapter. Working with a business partner can speed up the planning process significantly.

Business Plan 105

Business Plan Forecast Software Review Widget 105

Hearpreneur

FEBRUARY 12, 2020

Our members value this additional benefit as they consider us as their accountability partners and feel comfortable asking questions they may otherwise hesitate to ask someone else. This helps me capture a YouTube audience and draw them to my blog, as well as make points i couldn’t get into the article.

Social Media 132

Social Media Entrepreneur Atlanta North America 132

Start Up Blog

AUGUST 16, 2018

Sporting organizations will very soon realise they don’t even need a media partner – they can sell their own advertising and subscriptions directly for more than their broadcast rights deals generate. The post Content & distribution always beats resolution appeared first on Steve Sammartino.

Distribution 86

Distribution Spain Advertising Global 86

Brandanew

MAY 14, 2015

Ken Herron: I agree with the statement that everyone has “fakes”, “generics”, and “targets” in their online audiences. Brandanew: In terms of content distribution, do you think social is the single biggest channel out there? Ken Herron : Social is by far the biggest channel for free/low-cost content distribution.

Social Media 100

Social Media Marketing Technical Review Distribution 100

Duct Tape Marketing

FEBRUARY 1, 2023

Camden is the Founder and CEO of the Nonprofit Organization Beyond the Crisis Beyond the Crisis, the food-distribution charity, which has distributed over 100,000 dollars of food items to housing communities and homeless shelters across Massachusetts. John Jantsch (00:48): Welcome to another episode of the Duct Tape Marketing Podcast.

Entrepreneur 72

Entrepreneur Massachusetts Distribution Networking 72

YoungUpstarts

AUGUST 28, 2020

People will generally tag a brand they love on social media, and you can then share this with your audience as proof that people regularly purchase and are happy with your brand. To get you moving in the right direction, why not think about partnering with an eCommerce & Amazon Marketing Agency. Ask a marketing expert.

eCommerce 264

eCommerce Sales Software Review Social Media 264

View from Seed

AUGUST 17, 2021

It’s by far the longest time I’ve spent working on any one thing, and I feel very blessed to have been able to work with my partners, colleagues, founders, and collaborators. My partners will tell you that I am an incredibly impatient person. You want someone who will challenge you and be an intellectual sparring partner.

IRR 136

IRR Dilution Founder Portfolio 136

ConversionXL

NOVEMBER 10, 2020

The traditional buyer’s funnel relies on linear decision-making, assuming that an audience will move neatly to become a prospect, then customer. To build a playground such that your audience experiences a seamless journey, no matter which path they take? Breaking content out of the linear funnel. Choosing what to talk about.

Agile 139

Agile Social Media Audience Software Review 139

YoungUpstarts

MAY 13, 2020

Maximizing your PR efforts involves defining, controlling, and distributing relevant messages in the form of a press release to your target media outlets, as well as your intended audience and business partners. Many of them have been broadcasting for several years, and have an existing established audience base.

Public Relations 235

Public Relations Business Plan PR Distribution 235

Startup Professionals Musings

NOVEMBER 27, 2015

Partners and distribution channels will take you seriously. In many business arenas, brand-name partners and distribution are a prerequisite to scaling the business. Build your audience and the product at the same time. Startups need the agility to test various business models and positioning messages.

Hockey Stick 120

Hockey Stick Startup Stealth Agile 120

Rembrandt Communications

JUNE 1, 2022

If you can get the right message out to the right audience at just the right time, you can steal customers from the competition, enjoy free media attention (and the third-party credibility that comes with it), win top talent, and more… without losing money, employees or sleep! Plan Your Targeted Public Relations and Content Strategy Now.

Public Relations 245

Public Relations PR Social Media Audience 245

Duct Tape Marketing

MARCH 13, 2024

Really appreciate the time and happy to bring as much value as I can to you and your audience. Working with that audience, there was a lot of need for my clients to solve challenges in their business that were coming from growth that were not directly related to the marketing. (02:08): Where's your audience?

Software Review 78

Software Review ChatGPT Technical Review Small Business 78

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. The goal of any cartel is to control production, distribution & marketing of a set of goods with the goal of maintaining high prices. This narrative has been confirmed to me by several senior studio executives.

Video 292

Video Technical Review Advertising Distribution 292

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Partner with industry publications to reach hundreds of decision-makers. Create movement-first content to build credibility. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Driving huge audiences can be worth millions of dollars, that’s why. Why would people go to such lengths?

SEM 379

SEM Viral Marketing Widget 379

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience. The result?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JANUARY 18, 2022

By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Where marketing teams rely on heatmaps and C-suite opinions, Wynter aims to change how marketers write copy based on the feedback of target audiences. Modern brand marketing methods to build an audience.

Marketing 109

Marketing Social Media Non-Compete Audience 109

The Startup Magazine

DECEMBER 28, 2022

It requires a lot of planning and hard work to reach the right audience and get their contact information. This software can help businesses distribute their content across the web and have it appear in the news feeds of people interested in similar topics to themselves. Partner with Other Companies in Your Niche.

Lead Generation 141

Lead Generation Marketing B2B Audience 141

ConversionXL

FEBRUARY 3, 2022

Your audience is aware of and has accepted your product. The introductory stage is rarely profitable because of high distribution and promotion expenses but low sales. An effective value proposition must be relevant to the problem or situation your target audience experiences, and it must be benefit-led.

Product 102

Product Marketing Social Media Channel 102

YoungUpstarts

SEPTEMBER 16, 2014

in August 2014, Microsoft’s acquisition of Mojang creates an audience, to which Microsoft can serve ads for its library of software and content, or create opportunities to revitalize the flagging performance of the Windows mobile device ecosystem. Analogous to Amazon’s $970 million purchase of internet video site Twitch.tv

Acquisition 157

Acquisition Azure Merger Sweden 157

David Teten

NOVEMBER 26, 2019

Peter Nesbitt, VP of Finance at Teampay , said, “Forecasting is exceptionally challenging in practice, especially as end users drive an era of distributed spending. Without systems in place to manage distributed spending, finance teams will leave money on the table.”. Successful agile budgeting requires modern technology.

Agile 60

Agile Management Forecast Silicon Valley 60