Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Distribution costs have, too. The industry finally has one of their own at the helm of the largest YouTube network. .” hours of TV / day.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. Often, by the time you start a demand generation campaign, your audience has changed. Second, “lead” generation. Strategies are based on bad data.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Take AirHelp , an air passenger rights advocate.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

NOVEMBER 10, 2021

Use this information to identify what interests your audience. This will help you build a picture of the target audience that will underpin your digital advertising strategy. By conducting competitive research , you can spot new opportunities to grab audience share. Which terms are people using to search for your products?

Advertising 131

Advertising Cost Customer PR 131

Up and Running

SEPTEMBER 2, 2020

Depending on who you partner with, this could be an entirely new complementary audience or an expansion of the market you already serve. Pixar was at the forefront of 3-D animation and storytelling but had no knowledge of the movie industry or distribution channels. Focus on companies outside of your industry or vertical.

Small Business 153

Small Business Reputation Partner Revenue 153

VC Cafe

FEBRUARY 8, 2021

Although there’s some overlap with freelance platforms, where creators look for paid ‘gigs’, I’d argue that while creators are looking to monetize their craft, they care about “artistic freedom” To do that, they need to build and engage an audience, create unique, quality content and monetize it in different ways.

Curation 210

Curation Social Media Aggregator Vertical 210

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Nobody has figured this out better than AwesomenessTV who not only has built an enormous online media presence but also packages and distributes shows for Nickelodeon.

South America 291

South America Colombia Mexico Vertical 291

Eric Friedman

JANUARY 1, 2023

The focus on audience, distribution, operational expertise, and vertical understanding matter – startups get funded by “non traditional” leads and this is a good thing.

Balance Sheet 60

Balance Sheet ChatGPT Technical Review Software Review 60

Eric Friedman

DECEMBER 10, 2022

The focus on audience, distribution, operational expertise, and vertical understanding matter – startups get funded by “non traditional” leads and this is a good thing.

Balance Sheet 60

Balance Sheet ChatGPT Technical Review Software Review 60

Austin Startup

FEBRUARY 23, 2020

Last October, Colacurcio won season two of GeekWire’s Elevator Pitch (literally given in the 32-second elevator ride of Seattle’s Smith Tower); her pitch also won the Geek’s Choice award after live voting by the audience in the Summit app. The pay gap speaks to the distribution of women and minorities in a company.

Technical Review 62

Technical Review Seattle Elevator Pitch Equity 62

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. They cater to a concentrated audience of executives and managers—a veritable “who’s who” for any given industry.

B2B 133

B2B Marketing SEO Search 133

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Too often I have seen entrepreneurs believe that customers will automatically flock to their cool new service, completely underestimating how tough it is to cut through the noise and build an audience.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Rob Go

JULY 11, 2013

We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages? Here are a couple examples from our portfolio: Vertical Communities: One of the exciting attributes of GrabCAD in the early days was its rapidly growing, engaged community of mechanical engineers.

Distribution 66

Distribution Vertical Viral B2B 66

Austin Startup

MARCH 3, 2020

See the pitch at SXSW in the category of Enterprise & Smart Data Technology , 12:30 pm to 1:30 pm Saturday, March 14, before a live audience and a panel of expert judges. This track brings together founders and funders and showcases exciting new companies, products, services, and business models across different verticals and industries.

Technical Review 63

Technical Review Los Angeles Cofounder Silicon Valley 63

VC Cafe

SEPTEMBER 9, 2020

In the A16Z blog , Li Jin, one of the most prominent writers on the creator economy, said that creators can make a living with only 100 true fans, by segmenting their audience and offering tailored products and services at varying price points. While some say that its 1,000 true fans needed, others say its much less. ” Eric Feng.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

Up and Running

JUNE 28, 2016

I’m in several groups that watch startup pitches as investors, and I can guarantee you that if you say you don’t have competition, your audience is rolling its collective eyes and dismissing you as naive. You’ll also see positioning maps set up with two axes, vertical and horizontal. Competitive positioning. It’s a good reminder.

Business Plan 109

Business Plan Technical Review Software Review Vertical 109

Duct Tape Marketing

DECEMBER 20, 2022

So they've got the breadths that, you know, I always tell people, you know, your audience is there, it, how many of them are there is up for question, but your audience is on Instagram. TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. It's one of the most used platforms. and engagement.

Marketing 96

Marketing Social Media Video Technical Review 96

Austin Startup

FEBRUARY 25, 2020

See the Lofty AI pitch in the category of Innovative World Technology , 5 pm to 6 pm Saturday, March 14, before a live audience and a panel of expert judges. We’re actually a distributed team, so we’re in both SF and LA. If you had bought one of our A.I.’s Tell us your favorite thing about being based in San Francisco.

Technical Review 65

Technical Review San Francisco Artificial Inteligence Cofounder 65

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Their podcast features interviews with industry experts (leveraging their guests’ audiences).

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

MAY 22, 2017

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. Basically, a tactic’s effectiveness fades with time as an audience is exposed to it more often. Image Source.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. For example, How does sales differ from one market to another? Others you need to know when you execute the plan.

Vertical 122

Vertical Silicon Valley RSS Marketing 122

Version One Ventures

SEPTEMBER 24, 2014

We want to see traction – specifically, how quickly you can capture the initial market or vertical** that you are targeting, and how engaged these early users are. The core questions to answer are therefore on distribution and scale, and on your business model. News Business model distribution pitching scale storytelling vision'

Vertical 167

Vertical Distribution Business Model Framework 167

The Startup Magazine

JUNE 29, 2021

Neglecting this essential factor might result in losing your audience to other sites offering better services. Vertical Scalability. Vertical scaling websites are acquiring hardware with increased capabilities. Mostly vertical scaling has problems of its own. As the website grows, so must be the resources allocated to it.

Vertical 119

Vertical Hosting Bandwidth Security 119

Steve Blank

NOVEMBER 2, 2009

Lowering/increasing the cost of engineering personnel doesn’t affect this model (although the trend over the last two decades has been to dramatically lower the cost of developing a software product: open source libraries, Moore’s Law, Internet distribution/SaaS are three big drivers).

Lean 244

Lean Silicon Valley Startup RSS 244

Version One Ventures

SEPTEMBER 24, 2014

We want to see traction – specifically, how quickly you can capture the initial market or vertical** that you are targeting, and how engaged these early users are. The core questions to answer are therefore on distribution and scale, and on your business model. News Business model distribution pitching scale storytelling vision'

Vertical 153

Vertical Distribution Business Model Framework 153

YoungUpstarts

APRIL 28, 2020

While our previous logo was a vertically-angled rocket ship, the new one – which features a box instead of a rocket – shows that we’ve reached a steady trajectory after take-off and demonstrates clearer how we help our customers. Losing the audience you worked hard to build is a natural concern when rebranding.

Social Media 191

Social Media Channel Vertical Partner 191

Both Sides of the Table

JANUARY 17, 2011

I think about how the audience might react and whether if I were in the audience I would be intrigued. It’s why before every speech I call the organizer and drill them about who will be in the audience. In order to visualize how an audience will receive my presentation I have to be able to imagine the whole situation.

Technical Review 356

Technical Review Framework Audience Media 356

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. 26 September 2012. 20 Comments. Andres Moran.

Social Media 47

Social Media Vertical Advertising Distribution 47

This is going to be BIG.

MAY 5, 2023

I think it’s important in this era of building audiences and living in public to acknowledge that no one actually needs to explain the reasons why they’re making career moves or leaving a company. It will also be my last venture capital deal. Consider this.

Later Stage 218

Later Stage Venture Capital Term Sheet Limited Partner 218

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. A local example was the Greenhouse pop up restaurant in Melbourne by Joost Baker – Which included vertical gardens and large amounts of material re-purposing. Cities are now becoming vertical again.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

ConversionXL

JUNE 9, 2019

In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. User viewing time was distributed as follows: Above the fold: 80.3% Attention maps. Below the fold: 19.7%.

Algorithm 111

Algorithm Analytics Conversion Stock 111

Austin Startup

AUGUST 7, 2017

Some businesses can service all four cities with a single distribution hub in one of the cities, making it a unique market for launching new businesses. Partnerships with innovative global companies in major industry verticals provide unique opportunities for customer validation, pilot programs and strategic investment.

Texas 97

Texas San Antonio Houston Dallas 97

Up and Running

JULY 26, 2016

Our onboarding consists of over 200 different emails based on our audiences, and we continue to improve it every week. One important thing to consider is that these are very targeted audiences: startups, VC’s, and so on. If you are not focused on serving those users, then you might not get a lot of value out of this effort.

Revenue 60

Revenue Acquisition Channel Campaign 60

Austin Startup

FEBRUARY 16, 2020

One of 50 finalists for SXSW Pitch 2020 , FilmChain is the first collection service to use the blockchain technology to provide payment automation, lower the costs of film revenue collection and distribution, and significantly speed up the money flow end-to-end. He also tries to write at least four paragraphs per day on Medium.

Cofounder 88

Cofounder Vertical Austin Revenue 88

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. It’s difficult to target personas when you may have hundreds of sub-audiences. Instead, looking at the jobs your audiences are trying to do—and in what context—is more fruitful. Simply describe interactions your target audience has with your product. Ask your customers.

SEO 159

SEO Framework SCRUM Search 159

Austin Startup

FEBRUARY 27, 2020

Last summer, Etihad Airways, the United Arab Emirates’ national carrier, joined the many airlines and hotels that have partnered with Switzerland-based Winding Tree to bypass intermediaries using distributed ledger technology. Winners in each of the 10 categories will be announced at the Pitch Awards Ceremony , at 6:30 pm Sunday, March 15.

United Arab Emirates 63

United Arab Emirates Switzerland Cofounder France 63