Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Example of these collaboration include Enchufe TV, the largest Spanish-language sketch company channel on YouTube. Indeed we are already seeing that online.

South America 291

South America Colombia Mexico Vertical 291

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. And again, for a lot of people, that's what they were concerned with was distribution.

Audience 89

Audience Revenue Distribution Differentiation 89

VC Cafe

SEPTEMBER 9, 2020

In the A16Z blog , Li Jin, one of the most prominent writers on the creator economy, said that creators can make a living with only 100 true fans, by segmenting their audience and offering tailored products and services at varying price points. While some say that its 1,000 true fans needed, others say its much less. ” Eric Feng.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

YoungUpstarts

APRIL 28, 2020

While our previous logo was a vertically-angled rocket ship, the new one – which features a box instead of a rocket – shows that we’ve reached a steady trajectory after take-off and demonstrates clearer how we help our customers. Losing the audience you worked hard to build is a natural concern when rebranding.

Social Media 191

Social Media Channel Vertical Partner 191

ConversionXL

MAY 22, 2017

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. Basically, a tactic’s effectiveness fades with time as an audience is exposed to it more often. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. Lean Startups aren’t Cheap Startups At an entrepreneurs panel last week questions from the audience made me realize that the phrase “Lean Startup” was [.] [.]

Lean 250

Lean Silicon Valley Startup RSS 250

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. Sales – What Channel to reach the customer? For example, How does sales differ from one market to another?

Vertical 123

Vertical Silicon Valley RSS Marketing 123

Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. The cornerstone of any business is that LTV > CAC.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. A local example was the Greenhouse pop up restaurant in Melbourne by Joost Baker – Which included vertical gardens and large amounts of material re-purposing. Cities are now becoming vertical again.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. Simply sign up using your Google account, create a channel , and upload your video files.

Hosting 127

Hosting Video Technical Review Software Review 127

Austin Startup

AUGUST 7, 2017

Some businesses can service all four cities with a single distribution hub in one of the cities, making it a unique market for launching new businesses. That’s why Capital Factory focuses on creating unique content that you can’t find online or through any other channel. The Internet is full of great videos and blogs.

Texas 97

Texas San Antonio Houston Dallas 97

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. It’s difficult to target personas when you may have hundreds of sub-audiences. Instead, looking at the jobs your audiences are trying to do—and in what context—is more fruitful. Simply describe interactions your target audience has with your product. Ask your customers.

SEO 159

SEO Framework SCRUM Search 159

Steve Blank

MAY 22, 2009

Your sales people can gather the crowd, work the crowd and use their sales skills to see if prospects in the audience have interest. Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. You are correct all channels, web or otherwise, need to generate awareness and leads.

Silicon Valley 129

Silicon Valley RSS California Customer Development 129

Start Up Blog

JANUARY 29, 2012

Innovate radically to invent new ways to distribute consumer goods. We can no longer buy an audience on demand. Advertising is becoming less cost effective as audience attention fragments. What brand marketers must do is be part of important conversations with their audience. One of which will certainly be theirs.

Australia 93

Australia Distribution Asia Channel 93

Occam's Razor

OCTOBER 14, 2014

For my business Direct Visits are very important, a much higher % of people see the home page of the site, as are mobile and tablet combined have a very desirable audience. With that, let's look at the first rich source of benchmarking data in CI tools, the industry and sub-vertical reports. And who does not love Organic?

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. the Untouched Vertical.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Take AirHelp , an air passenger rights advocate.

Metrics 157

Metrics Marketing Campaign Audience 157

Hearpreneur

DECEMBER 11, 2017

Ronnie’s audience was looking for tips on products that would help them achieve their lifestyle goals, and that’s when we realized there was a huge opportunity for Ronnie to make money sharing the products she believed in with her engaged audience. Think; custom stock photography.

Software 49

Software Marketing Entrepreneur North America 49

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

justinmares.com

OCTOBER 8, 2012

At Unbounce, founder Rick Perreault told us they spent the first six months of the company’s existence building an audience through their blog – before they even had a product. Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels. startupcto

Vertical 44

Vertical Lean Channel PR 44

Duct Tape Marketing

FEBRUARY 16, 2022

So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client or range of clients. It doesn't have to just be a vertical. Well, I think that something that should be thought about with any content is distribution.

Framework 80

Framework Vertical Hosting Networking 80

Duct Tape Marketing

AUGUST 25, 2022

So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client, a range of clients. It doesn't have to just be a vertical. Well, I think that something that should be thought about with any content is distribution.

Marketing 84

Marketing Framework Vertical SEO 84

ReadWriteStart

DECEMBER 8, 2011

Our audience of readers is full of entrepreneurs. And to engage effectively with them, we need to reach them through all those various channels. Some vertical ad networks have gone after this opportunity, Glam Media being one of the most successful of the lot. Social Contacts. And what do entrepreneurs do?

Greece 116

Greece Entrepreneur India Silicon Valley 116

Steve Blank

AUGUST 20, 2009

Do you know have they distribute their product? Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc. Me – “Have you used Company x’s product?

Silicon Valley 188

Silicon Valley Startup RSS Customer Development 188

Rob Go

JANUARY 21, 2016

These are companies that offer consumers a product or service (or both) that they are paid for (as opposed to consumer audience businesses that are monetized through advertising). Convenience tends to be an area where incumbents struggle, especially when convenience is tied to new forms of distribution. Why Convenience is Better.

Disintermediation 28

Disintermediation Distribution Demand Flash 28

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. I think about how the audience might react and whether if I were in the audience I would be intrigued. Were they vertically integrated ? They use audience reactions to refine their craft.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. Touch 3: Marketing email.

Marketing 100

Marketing Campaign Email Sales 100

Duct Tape Marketing

NOVEMBER 24, 2021

17:11] There are a lot of brands today that are direct to consumer – how has distribution changed? [20:10] It gives you access to a consumer audience. John Jantsch (17:11): Well, let's, let's talk about how distribution has changed. So how has the distribution piece sort of changed? How important is this role? [17:11]

Networking 89

Networking Early Stage Distribution Hosting 89

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Duct Tape Marketing

FEBRUARY 2, 2017

Efficiency in creating contextual content, formatting them as per the need of their target audience, and distributing them through proper channel needs little homework. Earlier, brands use to merely broadcast to a mass of audience about what they have and what best they can offer. Reach was accidental. Inventive Contents.

Social Media 28

Social Media Distribution SEO Audience 28

Both Sides of the Table

JANUARY 13, 2016

In the online world the ecosystem is being fragmented into those that primarily produce content (Mitu, Vice, BuzzFeed) and those who primarily distribute it: YouTube, Amazon, Netflix, Yahoo!, And the more you succeed the more advertisers in search of endemic audiences want to advertise with you. AOL and the like. Enter content.

Vertical 150

Vertical Video South America Los Angeles 150

Occam's Razor

FEBRUARY 9, 2015

Visitor/Audience Type Profile Analysis. Visitor/Audience Type Profile Analysis. It is a lot less useful to know that 22 yr old, gay, African-American, republicans, who did not go to college, and have four children are 7% of the audience. Look for Audience Interests type data from your CI tool. Small sites are out-of-luck.

Metrics 60

Metrics Analytics Non-Compete Search 60