VC Cafe

MARCH 1, 2024

Deepfake Detection – demand for a mobile application that provides deepfake detection, Caller ID, spam blocking and perhaps even live translation or agentic experiences for call handling. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Up and Running

JANUARY 18, 2021

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. We’ve seen it in the marketing and sales for smaller eCommerce companies and even in some B2B circles.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

MAY 27, 2022

This value-based model bringing all the right customers to their yard is called demand generation. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Stage 1: Target the right metrics for an effective long game.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. Demand generation owes a lot to inbound marketing.

Demand 95

Demand Management B2B Campaign 95

ReadWriteStart

APRIL 8, 2023

In 2023, mobile commerce will remain in demand and grow even further. Last Mile & Next-Day Delivery Last-mile delivery, the last leg of the parcel movement from the transportation hub to the final destination, will also be in high demand in 2023. Only in 2021, 72.9% Amazon has been at it for years.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling. Don’t be creeped out.

Customer 118

Customer Marketing Channel Audience 118

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MAY 27, 2022

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation’s approach was born out of necessity.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

APRIL 28, 2020

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. Image source ). Image source ).

Demand 101

Demand Revenue SQL B2B 101

View from Seed

MARCH 3, 2015

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. EM: We experimented and found success through another tactic aside from webinars on social media. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Conversions and monetary value.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Austin Startup

MAY 29, 2019

I believe the single best report released from Bazaarvoice to describe this network effect with hard data is The Conversation Index, Vol. I think any SaaS startup would be wise to identify if their B2B market has a natural network effect to tap into. 8, which was released earlier this week.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. By the time you see intent data, much of the buying process is already complete.

B2B 103

B2B Social Media Channel Audience 103

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. ” And then all the way to the demands question, of how many people are in that activity. As a result of that, all of those metrics go up. I’m Lauren Murrow.

Founder 36

Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

DECEMBER 23, 2016

Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. I’m talking about a soul searching, top-to-bottom, resource-demanding review of how customer service is defined by your organization and whether or not you are actually accomplishing it.

Customer 28

Customer Software Review B2C Social Media 28

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Conversions (e.g. site visits).

B2B 131

B2B Marketing Analytics Campaign 131

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. To that point, a well-run telesales operation will be super metrics-driven. I''ll discuss each one below. 1) Enterprise Sales. Scaling is Hard.

Sales 50

Sales Technical Review Software Review B2B 50

Up and Running

OCTOBER 21, 2014

Do you think there is demand for this type of business in your city? Market research is important because it will help you figure out whether or not there is demand for the service you’re offering or the product you’re selling. For B2B companies: Branding Business. How do others in your industry go about business?

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. This will help you attribute the conversion to the correct acquisition cost. LTV/CAC – Understanding the golden metric.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Steve Blank

NOVEMBER 5, 2009

When you are presenting to a VC there are two conversations going on – the one you are presenting and the one that investors are thinking as they are listening to your presentation. (If Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor?

Customer Development 267

Customer Development Developer Customer Silicon Valley 267

Duct Tape Marketing

NOVEMBER 15, 2023

Ryan has made it his mission to lead businesses towards unprecedented growth through this unique approach, and during our conversation, he generously shared the secrets behind his successful strategies. 17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Like, is there demand for this content?

Channel 65

Channel Acquisition Framework B2B 65

Guy Nirpaz

OCTOBER 31, 2011

Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products. The new breed B2B buyer: it’s self-service stupid! Long story short, the key to the wallet of the new B2B buyer: Instant online gratification through efficient self-service.

B2B 51

B2B Customer Algorithm Campaign 51

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Less than two percent of people on your website will complete the macro-outcome (conversion).

Analytics 165

Analytics Marketing Channel Metrics 165

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. With only 25 salespeople, it also required moving away from “spray-and-pray” demand generation to a more focused ABM. Conclusion.

Customer 98

Customer Marketing Channel Acquisition 98

Reid Hoffman

JANUARY 13, 2021

To guide the conversation, Reid and Harry solicited questions from Twitter ahead of the recording. And the way that Entrepreneur First is finding founders, bringing them together, matching them together, and having that sponsor B2B business ideas. They’ll transform to that because a network is adaptable anyway. David is super smart.

Incubator 36

Incubator IPO Networking Cofounder 36

ConversionXL

JUNE 13, 2016

Statistics trap #3: Click rates and the conversion rate. A uni-factorial analysis of variance checks whether the variances of the individual samples differ, and the test variant that features a significant, higher conversion rate than the control. Statistics trap #3: Click Rates and Conversion Rate. “If During Testing.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

market-by-numbers.com

DECEMBER 7, 2009

If your driving force is a User Type that demands a certain level of usability and aesthetics, your product must minimally reach that level to test your objective. Please Share! A How-To Customer Development e-book Cust Dev Downloads Check out our download section! My Recent Tweets #SanDiego added to Startup Digest!

San Diego 40

San Diego RSS Lean Elevator Pitch 40

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Dreamforce is such a crowded, high-energy conference that we knew we had to tailor our offer to stand out.” – Julia Stead, Director of Demand Generation at Invoca. How Qlik used AI-enhanced lead scoring to average 2–3X conversions.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? Startup Foundry tools list.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Why do you think introducing a completely different set of numbers is going to make your life easier? Usually for free.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

SEPTEMBER 21, 2015

You'll tell them in 40 mins, leaving 20 for conversation. The goal will be to get to the point faster, and move the conversation away from the data to what should be done. We added to your analytical skills a demand for business savvy. But, in a very subtle way, you'll drive a different conversation.

Stock 60

Stock Conversion Matching Audience 60

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. The system is built to address the ever growing demand for Internet content and services. MailVision. Saguna Networks.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103