VC Cafe

FEBRUARY 21, 2023

It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future.

Retention 109

Retention Conversion Churn Rate B2C 109

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

View from Seed

OCTOBER 24, 2019

This means being really conservative with your cash burn early on until you have clearly found product/market fit. But the best founders I know almost always operate as though they have much less money in the bank, and won’t scale burn until they are super confident in their product/market fit. Experienced founders: B2B.

Dilution 149

Dilution B2B Burn Rate Early Stage 149

The Startup Magazine

NOVEMBER 26, 2023

In B2B businesses, account-based marketing (ABM) is a potent strategy that revolutionizes how brands engage with their audience. By focusing on individual accounts rather than casting a wide net, ABM reshapes the marketing landscape, bolstering personalized interactions and fortifying relationships with prospects.

Customer 120

Customer Marketing Campaign Architecture 120

VC Cafe

MARCH 1, 2024

AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. Technological Convergence – The global equity market value associated with disruptive innovation could increase to 60% by 2030.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Mucker Lab

OCTOBER 10, 2023

If there are inbound leads, the situation is different; hiring an AE might be suitable if these leads align with the ideal customer profile. Instead, identifying a narrow target market and focusing efforts there is key, especially for startups with limited resources. Targeting specific prospects becomes paramount in such scenarios.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There are broadly 5 types of sales enablement tools in the market today: 1. Teams can customize follow-ups based on the engagement level and potentially close faster. Site traffic.

B2B 48

B2B Sales Technical Review Software Review 48

The Startup Magazine

JUNE 19, 2022

Your B2B sales effort is based on your ability to attract and retain prospects. But since a majority of businesses receive dozens of sales presentations per day, gaining customer loyalty is more difficult than it sounds. If you want to boost your conversion rates, you need to create a great B2B sales plan. Focus on OKRs.

B2B 144

B2B Sales Elevator Pitch Lead Generation 144

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

MAY 22, 2017

You see, the current structure of the modern marketing stack leads to a large amount of data fragmentation. A Brief History of Marketing Technology Software. How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. Contact Management: The Beginning. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Demand 144

Demand Metrics NPV Net Present Value 144

ConversionXL

JULY 8, 2021

The magic of a conversion rate formula lies in gleaning marketing insights. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel.

Conversion 156

Conversion CPA Metrics Analytics 156

Both Sides of the Table

JANUARY 25, 2015

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Not vanity metrics.

Product 150

Product B2B Warrant Technical Review 150

ConversionXL

SEPTEMBER 15, 2020

Like any popular business term, “customer centricity” is often abused by businesses that shoehorn it into their core values. It’s actually better not to claim customer centricity if you can’t get people across your business to really care about your customers. Monzo is a digital-first bank that was backed by future customers.

Customer 85

Customer Community Revenue Software Review 85

Austin Startup

MAY 12, 2020

“Growth marketing” sounds enticing–who doesn’t want marketing that leads to growth? While growth marketing has gained a lot of recent attention, it can be hard to know the potential it has for your specific startup organization. Most people employed as “growth marketers” have a background in data collection and analysis.

B2B 96

B2B Marketing B2C Startup 96

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

ReadWriteStart

JULY 7, 2021

On the other hand, the global courier delivery market covering Express delivery and Parcel Pickup and Drop services is all set to surpass a whopping $400 billion by 2024 with a growth rate of 8-10% every year. User-friendly courier delivery apps ensure round-the-clock fulfillment of parcels to customers across different locations. .

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

crowdSPRING Blog

JANUARY 28, 2019

And, as all business owners know, marketing is an important part of your business. So, when you’re looking at the big picture, marketing is bound to come up. But, your time is limited and unless you’re an experienced marketer or have a marketing team, marketing is a constant challenge. Marketing Profs.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

JULY 15, 2015

No matter what size your company is, your marketing budget is likely never as high as you would like it to be. In other words, are you needlessly wasting your marketing dollars? Earlier this year, Adobe took a closer look at how well companies were doing in measuring the effectiveness of their marketing. You need it to perform.

Marketing 60

Marketing Social Media Campaign Acquisition 60

View from Seed

MARCH 24, 2021

In this comprehensive template and guide we break down each of the nine core sections in the deck: intro , team , what do you do , is it working , why does it matter (market) , can you be the best in the world (product, growth, financial metrics) , where are you going , what do you want (the ask) , and appendix. ” (Lee Hower).

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

The Startup Magazine

JANUARY 26, 2022

Marketing automation tools are the backbone of many modern marketing strategies. They allow marketers to save time by automating repetitive tasks and maximizing outreach by sending personalized messages tailored to specific customer profiles. Customer service and support . Opportunity management.

Social Media 177

Social Media Marketing Los Angeles Campaign 177

YoungUpstarts

JANUARY 10, 2018

by Ryan Gould, Vice President of Strategy and Marketing Services at Elevation Marketing. Profile Your Customer Base. Another element that affects a business’s sellability is the state of its customer base. First up is the size of the customer base itself, especially in relation to the size of the market.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Put your customer at the top, rather than technology. every month.

Marketing 240

Marketing Viral Channel Metrics 240

YoungUpstarts

FEBRUARY 7, 2019

Regardless of which industry you’re targeting, you need to have a full and clear understanding of the market and specific objectives that you want to reach over the coming year. Make sure you’ll be able to use metrics to see how well you’re doing. Research the Market. Decide Which Methods to Use.

Sales 113

Sales Argentina Technical Review B2B 113

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Before the Event.

Campaign 73

Campaign Marketing Social Media Software Review 73

Startup Lessons Learned

JULY 5, 2010

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. You can imagine how well that worked.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

YoungUpstarts

SEPTEMBER 10, 2018

Here are two of the reasons we were not accepted: The market strategy is not clear. More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. The market strategy made complete sense to me and my team members.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

AUGUST 18, 2020

email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses.

Framework 123

Framework B2B SEO Search 123

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. A balance of conventional and social communication and marketing is always advised.

Social Media 315

Social Media Media Startup Analytics 315