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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Start with an aggressive reputation management strategy for personal and business growth. When you communicate with your audience via email, you own the email list.

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Cold Emails: Can They Work, Or Are They Just Spam?

ConversionXL

Cold emails are unsolicited emails sent to previously uncontacted recipients. The term has a bad reputation. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. hours checking their work email each day. Why would anyone want to use cold email? Cold emails are persistent.

Email 130
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

That B2B sales are built on relationships. A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. Course-building platform Kajabi does exactly this in an email cross-selling its podcasting feature. The first line of the email makes readers sit up and take notice: ( Source ).

B2B 129
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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Word-of-mouth interactions (e.g.,

B2B 103
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

email nurturing, retargeting) require specific channels. B2B demand generation focuses on ROI. Every week, I receive emails from people thanking me for a specific tactic or piece of advice. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Some marketing tactics (e.g., The metrics.

Demand 115
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8 Construction Industry Digital Marketing Trends to Leverage in 2020

Up and Running

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Email marketing. While in the past this may have been optional, it’s becoming more and more essential.

Marketing 147
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

What emails did they click through? Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Which marketing tactics converted them?

Customer 140