View from Seed

JUNE 5, 2018

Last week, we hosted our very first portfolio-only Hiring Bootcamp in NYC, led by NextView’s talent advisor Kristen Caldwell. The quest for building such hiring machine is universal across companies at various stages. Intense discussion on what are the right metrics to track around recruiting. Metrics, metrics, and metrics!

Hiring 120

Hiring Portfolio Metrics B2C 120

YoungUpstarts

DECEMBER 16, 2019

Businesses who adopt these tools can hire an accounting professional to help them learn the software and establish new processes. These solutions automate many accounting processes while helping you to visualize and report upon key metrics in a timely fashion. Choose Your Ideal Accounting Resource.

Software Review 147

Software Review Cash Position Finance Startup 147

Up and Running

JANUARY 20, 2020

As soon as you have inventory (like most product businesses including manufacturing, assembly, distribution, and retail) or sales on credit (like most B2B businesses) or sales on credit, cash flow takes a hit. . It was not their problem; and if I’d tried to make it their problem, they’d have hired my competition.

Technical Review 132

Technical Review Metrics Finance Forecast 132

YoungUpstarts

FEBRUARY 7, 2019

Make sure you’ll be able to use metrics to see how well you’re doing. Face-to-face – Selling in person is usually an extremely effective method, and often essential when it comes to B2B or high value sales. Make them measurable – Being able to keep tabs on how likely you are to reach your goals is clearly very important.

Sales 113

Sales Argentina Technical Review B2B 113

ConversionXL

APRIL 28, 2020

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. It wasn’t quite a flip from B2C to B2B, but it was close. Profitwell says overall Customer Acquisition Cost (CAC) is up nearly 50% over the past five years for B2B and B2C companies.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

APRIL 3, 2018

Amazon has hired more people for their Alexa division than Google has for the entire company – it’s not hunch, this is going to be the focus. Hire & fire – tools to do a job. Work hard to define meaningful product metrics – enabler of team success. Renee Thompson – How to Win at B2B Optimization.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 25, 2018

Don’t expect an outside agency to sacrifice more leads for better leads if they’re hired and fired on quantity. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. The familiar proverb applies: “No-one ever got fired for hiring IBM.”. But sales hates the “leads.”

Demand 132

Demand Vertical Campaign Channel 132

Reid Hoffman

AUGUST 6, 2020

Moreover, the indicators that show founders are ready to take on new capital in order to progress to the next phase of company-building – be it hiring, expanding into a new market, launching a product or more – can vary from company to company. WHAT METRICS SHOULD A FOUNDER SHOW TO RAISE A SERIES A FROM A VC FIRM LIKE GREYLOCK?

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

ConversionXL

SEPTEMBER 16, 2020

The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. For specific B2B folks (targeting by title + industry), LinkedIn is a good bet. What copy testing will (and won’t) achieve. Sacrifice reward; avoid risk.

Campaign 116

Campaign B2B Software Review Differentiation 116

OnlyOnce

SEPTEMBER 15, 2022

Follow up with an all-hands meeting to explain what happened, why you made the choices you did—preferably with metrics to back up your decisions—what’s next for the company, and whether people who weren’t laid off are at risk in the future. (Be Don’t hire security guards or bring boxes into the office before breaking the news.

Salary 62

Salary Vesting Employee B2C 62

ConversionXL

JANUARY 18, 2022

Indeed’s CMO Paul D’Arcy says their priority is brand awareness and reducing friction: “The number one thing we’re doing is making sure that that product is everywhere and a click away when people are looking for a job or looking to hire.” [ via The Drum ]. Deciding on this starts with your “why,” which we’ll cover in a moment.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Austin Startup

JULY 2, 2021

Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. About CareerPlug Since 2007 CareerPlug has worked to make hiring easier for over 12,000 growing companies in the U.S.

San Antonio 67

San Antonio B2B Texas Ireland 67

YoungUpstarts

APRIL 29, 2020

Also know as B2B, business to business is a form of commerce that takes place between two businesses rather than business to consumer. You also save money because you don’t have to hire a full-time employee to handle the tasks. Have metrics set that are attainable and a goal for growth each year. Mobile Technology.

Small Business 207

Small Business B2B Mobile Software 207

Occam's Razor

DECEMBER 9, 2013

People become frustrated (you hire smart people, they run off to build you the Taj Mahal, meanwhile you don't have a functioning toilet). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Analytics 165

Analytics Marketing Channel Metrics 165

ReadWriteStart

JUNE 13, 2023

A lack of trust in other people will often cause important hiring decisions to be postponed indefinitely, which then causes entrepreneurs to not delegate and stay endlessly stuck in the weeds of daily operations. Another marketing-related error that starting entrepreneurs will often commit is failing to measure the right metrics.

Cost 78

Cost Entrepreneur ChatGPT B2C 78

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Ideas and demonstrable demand generation experience are high on the list of hiring managers.

Demand 95

Demand Management B2B Campaign 95

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. If you want to scale sales, you hire more sales reps. To that point, a well-run telesales operation will be super metrics-driven.

Sales 50

Sales Technical Review Software Review B2B 50

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Here are three additional tips about hiring consultants, from my humble experience: 1. If you can try to hire an independent external consultant. Usually for free. Usually with a modest effort.

Analytics 118

Analytics Web Metrics Channel 118

Up and Running

OCTOBER 21, 2014

Are you going to be hiring employees? In this week, you’re going to look into insurance, creating your online presence and figuring out whether or not you need to hire employees. Day 17: Work out whether or not you need to hire employees. Will they have to park a car when they visit? You have to keep going.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

Startup Lessons Learned

JULY 5, 2010

Four Steps primarily centers its stories and case studies on B2B hardware and software startups. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

Customer Development 166

Customer Development Developer San Francisco Customer 166

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Austin Startup

FEBRUARY 24, 2018

Blitzscaling — lays out a useful framework for thinking about this, including the relevant B2B customer scale: Organizational Scale OS1 : Family (1’s) OS2 : Tribe (10’s) OS3 : Village (100’s) OS4 : City (1000’s) OS5 : Nation (10,000’s) As with every model, it is only that? Tortoises can hire people who will grow with the company?—?and

Warrant 48

Warrant Bootstrapping Framework Hiring 48

Mucker Lab

APRIL 6, 2023

Hila Qu: I love when people think about the user journey because sometimes it's not thought about enough in B2B because it’s complicated. Hila Qu: When you don't have anything and you don't have this motion set up, your first success metric is to get to the first self service conversion or generate the first PQL. I do that a lot.

Product 78

Product CTO Hire Startup Fractional CTO 78

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. ” The visitor/view metric is one you should only be competing against yourself on.

Video 122

Video Software Review Cofounder Metrics 122

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

Austin Startup

MAY 29, 2019

[link] I believe that SaaS startups we’ve invested in (either as advisors or investors, or both), such as AlertMedia, Clarify, Edgecase, eRelevance, Fashion Metric, NewComLink, OneSpot, Onor, OrderGroove, Pivot Freight, RealMassive, and ShelfBucks, have natural network effects, some inherently stronger in their industries than others.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

Duct Tape Marketing

JULY 31, 2014

If you are a B2B product or service, then start with Twitter. Each social network provides helpful guides and suggestions, and if you don’t have the time or staff, then hire someone to do this for you. You want to do initial baseline metrics, and then continue to use data to improve how you are engaging and adding followers.

Social Media 36

Social Media Media Social Network Cloud 36

Up and Running

JUNE 22, 2021

And this is an especially effective tactic for B2B firms because it helps them avoid the need to turn to a B2B collection agency to handle overdue invoices, which often adds additional complexity to the process. In that scenario, a B2B firm would save on their own labor as well as on the cost of the collections process.

B2B 102

B2B Campaign Analytics Operations 102

Startup Lessons Learned

DECEMBER 28, 2009

Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" Monitoring of real-world metrics. Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?"

Continuous Deployment 122

Continuous Deployment San Francisco Lean Metrics 122

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers. And then basically.

Channel 65

Channel Acquisition Framework B2B 65

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Women Entrepreneurs Can

OCTOBER 7, 2020

Whether a business operates in a B2B or a B2C environment, it can benefit from a strong content marketing strategy. Focus on keywords, back-end SEO, and metrics to give your content the best possible chance for success. Hire a professional copywriting service if you don’t have the necessary resources. Consider Outsourcing.

Marketing 40

Marketing B2C SEO B2B 40

Agile VC

AUGUST 12, 2011

” The challenge is that while there’s a simple answer, it’s not one that can be easily distilled into a set of metrics that can be followed as a cookie cutter plan. 4) Metric momentum – Everybody likes those up and to the right graphs. There’s no magic formula for a successful Series A unfortunately.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000.

Software Review 48

Software Review North America Europe Metrics 48