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We’re Hiring a Platform and Operations Associate at NextView

View from Seed

With the recent announcement of our fourth fund , we are expanding the team at NexView with a new Platform and Operations Associate. If you love juggling a broad range of exciting projects, and are operationally minded with a creative marketing bent, we’d love to speak to you about potentially joining our tight-knit team. .

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Guide To Develop A Highly Successful Online B2B Marketplace

ReadWriteStart

Many B2B companies are now looking to develop their own online B2B Marketplace with the potential of becoming industry leaders. The internet and technology have taken over businesses and marketing strategies, so it’s logical that any b2b company would want to capitalize on this medium to stay competitive in the market. .

B2B 131
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2023-2024 B2B SaaS Benchmarks

VC Cafe

It’s not a surprise, given that entrepreneurs are obsessed with data and metrics, but in the conservative VC market of 2024, it feels even more important for founders to know what ‘good’ looks like and what investors expect.

B2B 78
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. What is omnichannel marketing? Essentially, it’s quantity vs. quality.

Customer 118
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Sales and Marketing Misalignment Is Costly—But Avoidable

ConversionXL

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. When sales and marketing are aligned, good things happen.

Sales 90
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120