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How to Build a Beloved Product Without Email Marketing

ConversionXL

So when she told us that she’s uncomfortable providing her email address to companies—including ours!—and and didn’t want more email clogging up her inbox, it made us stop in our tracks. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether.

Email 151
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. And more relevant than ever. However, it’s not without challenges. Consideration.

Email 136
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How These Brothers Went from Hip-Hop Duo to Transforming the World of B2B Sales

ReadWriteStart

Account executives were running multi-year, multi-stakeholder, multi-million dollar deals with email and conference calls. . Companies want to buy from Figma because they want a partner to help them with their over design and creative process, not simply because of a function or feature.”. Take Figma for example.

B2B 87
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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

There’s no such thing as a perfect email subject line. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. If you’re sending emails, you should be testing your subject lines. Think of your email list as a living, breathing thing.

Email 93
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

What emails did they click through? Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Which marketing tactics converted them?

Customer 140
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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Usability heuristics are “best practices” for user interface design. Make your system status highly visible.

B2B 73
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Digital Design & User Experience Best Practices: Happiness + Profits!

Occam's Razor

You just get a little nicer talent, you get a different design group (internal or external) and you let your mind be open to new possibilities. From B2C to B2B. Design a glorious purchase experience. B2C sites like Travelocity and Fry's have not cornered the market on this. Design a glorious purchase experience.

Design 150