A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Price is as important as any other feature to determine product/market “fit.” ” How many times have you seen someone struggle with an inferior product because they cannot afford the better one? Price is inextricably linked to brand, product, and purchasing decisions — by whom, why, how, and when.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Hearpreneur

OCTOBER 13, 2023

It provides clarity on how a company plans to succeed in the marketplace and is essential for attracting investors, partners, and customers. This involves bulk orders, flexible terms, and personalized support to help our partners meet their inventory needs efficiently. #4-

Business Model 133

Business Model Affiliate Jordan B2C 133

YoungUpstarts

AUGUST 4, 2014

How big is the market for Muslim-friendly products and services? To tap this burgeoning market, companies should consider working with local partners who possess a more intimate knowledge of each market. They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce.

Technical Review 171

Technical Review United Arab Emirates Saudi Arabia China 171

The Startup Magazine

JANUARY 22, 2024

In today’s competitive business landscape, differentiating your brand and amplifying your message requires more than just a great product or service. Whether it’s launching a new product, navigating a crisis, or building long-term brand awareness, a public relations team brings a wealth of expertise to the table.

PR 135

PR Public Relations Reputation B2C 135

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. This post focuses on deployment rather than production, but here are high-level takeaways from those posts: Quality = attention span. A sizable budget is perhaps most vital for LinkedIn ad spend. Brand spots.

Video 129

Video B2B Technical Review Campaign 129

Steve Blank

MAY 29, 2011

Max and his partners interviewed and analyzed over 650 early-stage Internet startups. more likely to successfully scale with sales driven startups than with product centric startups. more likely to successfully scale with product-centric startups with no network effects than with product-centric startups that have network effects.

Technical Cofounder 334

Technical Cofounder Early Stage Startup Silicon Valley 334

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

MARCH 31, 2021

For example, when building the first version of their product, the app development agency’s clients would download popular (and similar) apps to garner inspiration for their product roadmap. Much like your audience analysis report, it will ensure everyone involved in the planning, production, and distribution process is aligned.

Audience 127

Audience Non-Compete Distribution Channel 127

VC Cafe

JUNE 6, 2024

PLG products see higher adoption of these metrics. Conversion Rates : Free-to-paid conversion rates vary, with freemium products typically seeing a median conversion rate of around 5%, while free trials have a median rate of about 10%. Metric Unremarkable Good Excellent Outlier ARR <$500k $500k-$1.5m $1.5m-$2.5m >$2.5m

B2B 78

B2B Burn Rate Generative AI Retention 78

View from Seed

JULY 24, 2015

The invite-only event was attended by 300 of the area’s best tech leaders, founders, product managers, designers, developers, investors, engineers, salesmen and women, and more, all of whom are hard at work in consumer tech. Here’s Mike’s comment: Boston’s B2C problem is one of values. We had a plan.

Boston 120

Boston Cofounder B2C PR 120

Hearpreneur

JULY 17, 2020

Accelerating environmental problems and the urgent need to find solutions will spur innovation and investment in diverse sectors from manufacturing, consumer products, energy production, medicine, agriculture, and consulting. Country with bright tech and digital talents is going to have an edge this decade.

Technical Review 127

Technical Review Entrepreneur Software Review Artificial Inteligence 127

ConversionXL

JANUARY 18, 2022

You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns. Here we see the relationship between brand marketing and product marketing.

Marketing 109

Marketing Social Media Non-Compete Audience 109

OnlyOnce

OCTOBER 31, 2013

Fred Wilson has been a venture investor and director in Return Path since 2000, first with Flatiron Partners and then with Union Square Ventures. Here are a few tips for ending up with the best long-term partner as an investor. Look for VC portfolios that have a lot of “like” companies (B2B, B2C, media, tech, etc.).

Valuation 133

Valuation Term Sheet B2C Security 133

Austin Startup

APRIL 27, 2019

Who says Austin can’t do B2C now ? The market for the product simply wasn’t a good one. If it wasn’t for a fierce conversation that I had with Arthur Patterson, the co-founder of Accel Partners, Coremetrics would have gone out of business in early 2001. As of today, RetailMeNot is worth $1.33 It is just four-years old?—?for

B2C 51

B2C Austin Cofounder IPO 51

Both Sides of the Table

SEPTEMBER 19, 2013

Six months ago Upfront Ventures announced its first Partner hire since 2007 – Greg Bettinelli. It’s been a really exciting time for me personally to be able to see a partner come in with the energy, enthusiasm and new ideas that remind me of myself 6 years ago. Congrats to my partner Greg and the entire team at Deliv.

B2B 331

B2B eCommerce B2C Differentiation 331

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Answer their questions, show them how to use your products, and provide customer reviews. B2C Email Marketing. B2C Email Marketing. They trust and seek content in a variety of formats. Conference Call.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Product 96

Product Social Media Audience Software Review 96

Kodorra

NOVEMBER 25, 2018

Observe consumer behaviors and their attitude towards products from other companies. Your products should be more effective and efficient in solving a particular problem. Your products should be more effective and efficient in solving a particular problem. Step 7: Build your website or product. Step 2: Name your business.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

VC Cafe

NOVEMBER 3, 2020

niche: a specialized segment of the market for a particular kind of product or service. What is in common for all earlyvangelists of your product: Characteristics of an early adopter (source: Steve Blank ). They expanded into adjacent markets until they were offering every kind of product, becoming a true general store.

Venture Capital 142

Venture Capital B2C B2B Distribution 142

The Next Web

MARCH 16, 2014

George Deeb is the Managing Partner at Chicago-based Red Rocket Ventures, a startup consulting and financial advisory firm based in Chicago. Are you B2B or B2C? How defensible is your business, with patents, product complexity or otherwise? This really is not a simple question to answer. How liquid is the fundraising climate?

Chicago 156

Chicago B2C B2B Startup 156

Up and Running

JULY 26, 2021

Creating a request for proposal (RFP) for a website project can help your business not only find the right website partner but also better understand your project requirements. . However, it can help your business make sure the selected web partner can meet all of your expectations. 5 key components of a website design RFP.

Design 149

Design eCommerce B2B Web 149

Duct Tape Marketing

NOVEMBER 6, 2018

This is a broad term that can encompass any number of tactics that you use to encourage and gather referrals, either from existing customers or partner businesses. When you think of online reviews, you may feel that it only applies to businesses in certain industries, particularly those businesses that are B2C. Know Your Customer.

Programming 66

Programming Technical Review B2C Email 66

David Teten

SEPTEMBER 23, 2017

PEVCTech is partnering with Blue Future Partners to run the first large-scale survey of VCs’ technology stack. Johann Kratzer of Blue Future Partners , a fund of funds, observed, “The majority of the hundreds of funds we’ve diligenced rely predominantly on their relationships to source deals. Greylock Partners.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

The Startup Magazine

OCTOBER 14, 2021

TSM: Describe Taxfyle’s product or service in 10 words or less: Richard: Taxfyle is a Service-with-a-Software company that matches taxpayers with licensed CPAs and Enrolled Agents. We’re aiming to bring that boost in productivity and cost-efficiency both to CPA firms and other professional services firms in other verticals (i.e.

CPA 161

CPA Founder Vertical Cofounder 161

Startup Lessons Learned

JULY 5, 2010

This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. The results of the Customer Development process may indicate that the assumptions about your product, your customers and your market are all wrong. In fact, they probably will. Make the effort to test your assumptions.

Customer Development 166

Customer Development Developer San Francisco Customer 166

VC Cafe

NOVEMBER 2, 2019

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.

B2C 141

B2C Technical Review Startup Retention 141

View from Seed

JANUARY 11, 2018

For several months now, my partners and I have spent a lot of time talking about why we’re investing in the Everyday Economy. Paintzen ), companies with multiple products with different customers (e.g. BookBub ), hybrid B2C/B2B2C models (e.g. Lots of Everyday Economy companies don’t fit neatly into either category.

B2B 120

B2B B2C Vertical Portfolio 120

OnlyOnce

NOVEMBER 30, 2022

Even in traditional B2C businesses that make heavy use of traditional non-addressable media (like print, outdoor, radio, and TV) – even in those businesses, today everything can be tested and measured to some degree.

B2C 62

B2C Channel Metrics Sales 62

Both Sides of the Table

APRIL 21, 2020

B2C Companies We talked about how some companies saw an immediate decline in purchasing (for example if you’re in travel or hospitality). Food production and distribution, group collaboration, remote training or education, sensor technology (tracking people movement, temperatures, etc), certain biotech deals.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

Hearpreneur

DECEMBER 18, 2019

The days I work in that professional and well-lit environment are often 3x as productive as when I work from home so the plan is to graduate to an unlimited plan after the new year. 2019 was the year Truxx established a solid partner ecosystem. Thanks to Helena Bouchez, Executive Words ! #14- 14- Shift to a B2B offering.

SMS 88

SMS Entrepreneur Social Media Campaign 88

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. You can approach popular coupon websites like Groupon and Finder to let the world know about your services and products. Investing or partnering with local business groups can help in gaining popularity.

Small Business 138

Small Business Marketing SEO Social Media 138

The Next Web

DECEMBER 8, 2012

But connecting with consumers and brand advocates directly, in active online communities, is the real secret sauce, especially for B2C startups with an online presence. As a B2B or B2C business, why not spend time promoting the good work of your clients on social media? What makes them special and effective? Pencils of Promise.

Community 141

Community B2C Social Media B2B 141

Austin Startup

JANUARY 30, 2020

Our revenue was consistently correlated to marketing spend, which to us indicated that it was unsustainable and there was low product/market fit, and we knew that lack of fit was the most commonly cited reason for why startups failed. 2) Offer a new flavor of the product: we tested delivering our product via a different operational flow.

Sweat Equity 63

Sweat Equity B2B B2C Business Model 63

Duct Tape Marketing

NOVEMBER 23, 2016

Often, this is a product of the “quantity drives quality” line of reasoning – the higher the volume of leads generated, the more likely it is that some of them will be “good.” How Lead Scoring Increases Marketing ROI & Sales Productivity. focusing your sales team’s time and effort on those leads that are qualified.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Up and Running

AUGUST 25, 2021

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. When you decide to create a product, it’s easier to frame a solution if you have a firm understanding of the problem. Finally, not every idea is worth pursuing.

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. It’s more productive to start with a few, well understood personas instead of going at full speed into micro-segmentation right from the start. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

Seeing Both Sides

JULY 11, 2013

In every start-up, finding initial product-market fit is a magical moment. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50