ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

JUNE 25, 2012

Since this is not a blog about legal issues (and I'm not a lawyer!) My hope is to simply help you internalize the impact of these decisions on reports, which metrics might be impacted and which will be fine, as well as what types of decisions you can still make with confidence and which decisions you might make with a grain of salt.

Analytics 130

Analytics IP Web Metrics 130

ConversionXL

NOVEMBER 22, 2016

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Government agencies. Of course, some of these can have financial conversions (e.g. It’s a pretty different ballgame.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

Steve Blank

SEPTEMBER 7, 2016

We talked about how he was on-boarding new employees, managing scale by writing operations manuals for each job function, and publishing company and department mission and intent (he said he got the idea from reading my blog posts on mission and the one on innovation culture ). There wasn’t much conversation as we walked to dinner.

Metrics 222

Metrics Employee Revenue Matching 222

Board Effect

DECEMBER 19, 2019

Choosing Metrics to Monitor Strategy Implementation. Boards have a variety of options for metrics to help them monitor different areas of the business including finance, operations, organizational issues, products, sales, marketing, and vendors. In the best of circumstances, the strategic plan will outperform its expectations.

Management 64

Management Software Review Acquisition Merger 64

ConversionXL

DECEMBER 21, 2015

Though transparency and authenticity have always been virtues extolled by thought leaders, certain blogs, companies and movements have given greater exposure to transparency in marketing and how it can work as a growth strategy (not just on an ethical level). If you’re bored with a conversation, say it. The Rise of Transparency Blogs.

Marketing 48

Marketing Metrics Virginia Salary 48

Up and Running

APRIL 27, 2012

Entrepreneurship in Britain continues to remain very much in vogue, ably assisted by heavy backing from most quarters (not least the media and government). These same entrepreneurs read blog posts by Mark Suster, Nic Brisbourne, Eric Ries, and perhaps even Steve Blank, while wholeheartedly embracing the Lean Start-up methodology.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

Occam's Razor

JANUARY 6, 2010

No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. 5 Identify two new micro-conversions and goal values for each. The road to web analytics glory (and a promotion for you) runs through the Micro Conversions path. Got a creative use of statistics in your web metrics practice?

Analytics 99

Analytics Web Campaign PPC 99

crowdSPRING Blog

OCTOBER 20, 2010

Optimizing Conversion Rates with 5 Quantitative & Qualitative Tests (Part 2) – [link]. Why marketer misuse of metrics may be an addressable cultural issue – [link]. Optimizing Conversion Rates with 5 Quantitative & Qualitative Tests (Part 2) – [link]. Traffic Bait Doesn’t Bring Ad Clicks – [link].

Social Media 91

Social Media Small Business Design Media 91

Steve Blank

SEPTEMBER 7, 2016

We talked about how he was on-boarding new employees, managing scale by writing operations manuals for each job function, and publishing company and department mission and intent (he said he got the idea from reading my blog posts on mission and the one on innovation culture ). There wasn’t much conversation as we walked to dinner.

Metrics 120

Metrics Employee Revenue Matching 120

This is going to be BIG.

MAY 23, 2010

So the New York City government has decided it needs a little social media savvy—you now, since that newfangled Twitter thing came out, they feel like they need to be jumping on board with technology as an early adopter. That’s what’s going to be hard to bring NYC government into “2.0”

Social Media 94

Social Media Government New York City Media 94

ReadWriteStart

JUNE 29, 2020

One of the many challenges facing the world’s governments is the fact that no one really knows how this virus behaves. Thus, the world’s scientists, medical experts, and governments are in new territory, determining what works and what doesn’t work as each country moves through the peaks and troughs of this pandemic.

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Up and Running

JUNE 28, 2012

Are you listening; really listening to the conversations going on about you and your products? As a CEO and an adviser to governments and politicians, I do a lot of listening. I even wrote a blog post about my listening into my industry, Government 2.0. Real keyword and conversation searching brings your audience to you.

Social Media 91

Social Media Government Metrics Database 91

Startup Lessons Learned

JULY 3, 2009

If your practice is not designed to cope with uncertainty, it has no place in a startup - even if your startup is located in government or enterprise. Split-testing is great for linear optimization; making our landing pages, conversion rates, and retention metrics incrementally better day-in day-out.

Lean 60

Lean San Francisco Continuous Deployment Cofounder 60

Board Effect

JUNE 5, 2024

You should have regular conversations with them about how they themselves want to engage. Provide regular status reports with straightforward metrics in the dashboard of your board management tool, and celebrate the board’s wins. Build some time to socialize into meetings. Have a board retreat that includes team building.

Software Review 52

Software Review Technical Review Government Software 52

Occam's Razor

APRIL 15, 2019

The conversion rate is down 30% at launch. Even with the limitations of tools, government regulations, and the astonishing fragmentation of everything (attention, devices, consumption sources, identities and more). But on this blog and in my newsletter I’ve shared enough strategies you should not use to slant data – use them.

Leadership 79

Leadership Non-Compete Analytics Software Review 79

Software By Rob

NOVEMBER 16, 2009

He spoke about risk (development, market, financial and execution), social media, how you must create content (most likely through a blog) to win in today’s “search&# economy. Luckily several thousand people have decided to stick around and join the conversation. An excellent presentation from a brilliant guy.

Software Review 47

Software Review Software San Francisco RSS 47

Startup Lessons Learned

JULY 6, 2011

And others are from unusual folks we don't normally think of as entrepreneurs, from corporate managers to government agencies. What I am most proud of is what I hope will be a significant contribution to our collective conversation about entrepreneurship. Unfortunately, most of those people are not reading blogs about entrepreneurship.

Lean 167

Lean Startup Metrics Private Equity 167

Startup Lessons Learned

MARCH 6, 2010

Lessons Learned by Eric Ries Saturday, March 6, 2010 Startup Visa update As I write this, I am traveling at 30,000 feet on Virgin Americas excellent IAD->SFO nonstop, following an intense few days of conversations in Washington, DC about the Startup Visa. Our trip was bipartisan, bicameral, and bi-branches-of-government.

San Francisco 113

San Francisco DC Washington Startup 113

Duct Tape Marketing

OCTOBER 7, 2013

Why I Insist On Contracts With My Clients written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I’ve been consulting with business owners for many, many years and there was a time when I did not use contracts or agreements. Related posts: Is Now the Time To Pursue Government Contracts?

Conversion 72

Conversion Metrics Government Naming 72

Jeff Hilimire

MARCH 24, 2020

We’ve already been seeing this in the US, with new announcements from companies and government officials coming in by the hour. On top of our normal transparency, we’re also now showing metrics to everyone in our company that indicate the health of our business and the time/scenario that will require us to make changes.

Lean 68

Lean China Salary Metrics 68

Up and Running

DECEMBER 17, 2020

If you’re fortunate enough to land a meeting with a VC firm, you’ll be at an advantage if you can hold your own—or even confidently lead—a conversation that touches on digital marketing tactics. Linking to government and academic websites can be an effective SEO tactic. Time spent on-page is a related metric you may also want to track.

Marketing 142

Marketing Technical Review SEO Hosting 142

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Your blog is Owned Media. What to do?

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. That's my plan for this blog post. Pageviews gives me a great proxy for knowing how often they might have seen it (not surprisingly more than once for my looooooong blog posts!). I love custom reports.

Analytics 125

Analytics Web Customer SEM 125

Startup Lessons Learned

SEPTEMBER 15, 2009

On to what seems to have stuck: kwooleyy : #g2s Showed startup OODA loop developed by USAF pilot John Boyd I included two Boyd-inspired books in the recommended reading list on the right-hand side of this blog: Certain to Wi n and Boyd: The Fighter Pilot Who Changed the Art of War. Federal government should do nothing. link] Amen!

San Francisco 92

San Francisco DC Washington Lean 92

Occam's Razor

AUGUST 13, 2012

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). Simply because you are going to bump into privacy and government regulations. EU Cookies!) context].

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

MARCH 4, 2008

If you have read my book or my blog you are quite aware of the What and the Why issue. Why is it that we only have one percent conversion rate ? Task completion rate : My all time favorite #1 Web Analytics Metric ( booo conversion rate! ). PS: Couple other related posts: Overview & Importance of Qualitative Metrics.

Analytics 104

Analytics Metrics Web Aggregator 104

ConversionXL

JUNE 26, 2017

Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. Know your North Star Metric. Hint: it’s not usually a company-valued metric like revenue. Invite influencers to guest post on your blog. Teach your sales & customer support team to send helpful content from the blog.

Analytics 85

Analytics Sweden Metrics Estonia 85

Startup Lessons Learned

MAY 11, 2020

You can find my conversation with Sam in that format below. 42:52) Show-related links: YCombinator OpenAI helpwithcovid.com C19 Coalition Funding for COVID-19 Projects 1billionmasks Sam's blog: [link] Sam on Twitter: @sama Eric on Twitter: @ericries Transcript: Out of the Crisis #1, Sam Altman Eric Ries : Welcome to Out of the Crisis.

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68

Startup Lessons Learned

OCTOBER 16, 2013

But we couldn''t have identified this without having clear metrics (that high bug count) to assess our development process. There''s two things at work here: as new information comes into that room, it''s as easy as an offhand comment or a lunch conversation to share.

Lean 167

Lean Startup Software Engineering Agile 167

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Make your feedback process a conversation so that your customers know that their input is valued.

Marketing 162

Marketing Charlotte Naming Design 162

Startup Lessons Learned

SEPTEMBER 8, 2009

Im writing this post from an airplane headed to Washington DC, where Ill be presenting at the Government 2.0 Im especially curious to gauge the reaction of the civilian and military representatives of our government. Ive been in a few government-themed meetings recently, so I know some of the standard answers.

DC 90

DC Washington San Francisco SBIR 90

Up and Running

OCTOBER 21, 2014

If you’re not sure where to get started in terms of reading, take a look at our list of business blogs you should be reading but probably aren’t and the list of books we encourage you to start working through. And, depending on the business you start, there may also be various government incentives. Talk to people, including customers.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. It’s also a great way to get inspiration for blogging. Building Metrics / Usage Reports / KPI 3. Those are the only 2 metrics you need initially. Government grants – Credit cards / debt.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

mashable.com

JULY 10, 2012

The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. Stay tuned to the payments intelligence conversation through the Litle Blog and Twitter. If Hackers Didn’t Exist, Governments Would Have to Invent Them. Blogging Lists.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Occam's Razor

JUNE 10, 2013

I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. Here's a summary of our journey in this delightful post… ~ What are Compound Metrics? ~ The Challenge with Compound Metrics: Social Media Edition. Let's go… What are Compound Metrics?

Metrics 140

Metrics Analytics Search Social Media 140