Remove Campaign Remove Conversion Remove Definition Remove Viral
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Does “Going Viral” Actually Result in More Conversions?

ConversionXL

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48
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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. This thing crushed sign-up conversions. We reversed changes.

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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business.

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

have the highest conversion rate and identify the content that earns the most interest from your target audience. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention.

Analytics 119
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Impressive Brand Identity Campaigns in The Last Decade

Brandanew

Successful advertising campaigns can directly impact a brand’s perception. Although most marketers have similar data at their disposal, not all brand identity campaigns are successful. What makes one campaign better than others? E xperts say it’s not just images but campaigns that reach people’s emotions.

Campaign 100
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[Review] The Social Customer

YoungUpstarts

Nor to achieve the greatest “virality” in our digital campaigns. Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. By campaign of first order. The second relies on retention. Which cohorts to monitor.

Retention 126